At a Glance
- Tasks: Lead global brand strategy for Benriach Scotch & Slane Irish whiskey.
- Company: Join Brown-Forman, a premium spirits company with a focus on growth and teamwork.
- Benefits: Equitable pay, premium benefits, and a supportive work environment.
- Other info: Enjoy a flexible working style with 4 days in the office and Fridays at home.
- Why this job: Make a real impact in the spirits industry with innovative marketing strategies.
- Qualifications: 10+ years in brand marketing with global experience and strong financial acumen.
The predicted salary is between 80000 - 100000 € per year.
We believe great people build great brands. And we know there is nothing better in the market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Meaningful Work From Day One
- Lead the global brand strategy to drive long‑term growth for Benriach Scotch & Slane Irish whiskey.
- Define and execute comprehensive marketing plans across both key pillars of range architecture and global content strategy.
- This position will be the brand custodian monitoring growth and performance across key geographies and providing thought leadership for long‑term growth.
- The working style for this role will be 4 days a week in the office and Fridays at home.
What You Can Expect
- Help develop and lead the articulation and development of long‑term vision and roadmap for Benriach & Slane.
- Lead the development and execution of annual global brand plans. Own and deliver the global brand playbooks.
- Partner with markets to help develop local brand plans, monitoring plan execution in line with brand positioning.
- Define long‑term brand architecture and innovation pipeline in line with brand and market ambitions.
- Lead the global content strategy including PR & social for both Slane & Benriach development and execution.
- Own the global e‑commerce channel strategy, defining execution standards for key partners to maximize conversion and brand presence.
- Work closely with Finance partner and markets to ensure the execution of pricing strategy to drive long‑term value growth.
- Manage the marketing budget to ensure effective resource allocation and profitable growth.
- Cultivate strong relationships with senior internal stakeholders (e.g., sales leadership, regional marketing, local marketing) to ensure seamless global execution.
- Work closely with Global advocacy manager on deployment of brand spokespeople.
What You Bring to the Table
- 10 years+ brand marketing experience, preferably working in global roles.
- Demonstrated ability to develop and implement complex, long‑term global brand strategies.
- Strong financial acumen including P&L management, budget ownership, and resource allocation.
- Highly developed influencing, presentation, and negotiation skills to gain buy‑in from senior leadership globally.
- Proven ability to lead innovation processes from market insight and ideation through to successful global product launch.
- Comprehensive knowledge of integrated marketing principles (paid, PR, digital, experiential).
- Experience managing a super premium / luxury brand.
What Makes You Unique
- Deep appreciation and understanding of cultural nuances and market dynamics across key international markets.
- Strong understanding of digital/modern media marketing.
What We Offer
Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Global Head of Marketing- Benriach & Slane in London employer: Brown-Forman Australia Pty. Ltd.
At Brown-Forman, we pride ourselves on fostering a dynamic work environment where creativity and collaboration thrive. As the Global Head of Marketing for Benriach & Slane, you will not only lead innovative brand strategies but also enjoy a supportive culture that prioritises personal and professional growth. With a commitment to equitable pay and a range of premium benefits, we ensure our employees feel valued and empowered to make a meaningful impact from day one.
Contact Detail:
Brown-Forman Australia Pty. Ltd. Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Marketing- Benriach & Slane in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products, values, and recent news. We want you to walk in feeling confident and ready to show how you can contribute to their success!
✨Tip Number 3
Practice your pitch! Be ready to explain why you’re the perfect fit for the Global Head of Marketing role. We suggest highlighting your experience with brand strategy and your ability to drive growth – make it personal and engaging!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you on board!
We think you need these skills to ace Global Head of Marketing- Benriach & Slane in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about leading the global brand strategy for Benriach & Slane. Share your personal connection to the brands and what makes them special to you.
Tailor Your Experience:Make sure to highlight your relevant experience in brand marketing, especially in global roles. We’re looking for someone with a strong track record, so don’t be shy about showcasing your achievements and how they align with our goals at Brown-Forman.
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of your qualifications. Use bullet points if it helps to make your key skills stand out!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Know Your Brands Inside Out
Before the interview, dive deep into Benriach and Slane. Understand their brand stories, target markets, and unique selling points. This knowledge will help you articulate how your experience aligns with their vision and demonstrate your passion for the brands.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed long-term global brand strategies in the past. Use metrics to highlight your successes and be ready to explain how you would approach the brand architecture and innovation pipeline for Benriach and Slane.
✨Master the Financials
Since this role involves P&L management and budget ownership, brush up on your financial acumen. Be prepared to discuss how you've managed marketing budgets effectively in previous roles and how you plan to allocate resources for maximum growth at Brown-Forman.
✨Build Relationships with Stakeholders
Think about how you've cultivated relationships with senior stakeholders in the past. Be ready to share examples of how you've influenced decision-making and ensured seamless execution across teams. This will show that you understand the importance of collaboration in a global role.
