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- Tasks: Lead Gin Mare's global brand strategy and drive innovative marketing campaigns.
- Company: Join Brown-Forman, a leader in the spirits industry with a focus on personal growth.
- Benefits: Enjoy a competitive salary, flexible working hours, and opportunities for professional development.
- Why this job: Make a mark in the luxury brand space and shape the Mediterranean lifestyle.
- Qualifications: 8+ years in brand management with experience in luxury or ultra-premium brands.
- Other info: Work 4 days in our modern London office and enjoy Fridays from home.
The predicted salary is between 36000 - 60000 Ā£ per year.
We believe great people build great brands. And we know there is nothing better in the market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
This is a cornerstone role demanding a brand leader to unify strategy, activations, and communications. You will own Gin Mare's global trajectory, accelerating growth in key international markets, and making the brand the iconic, famous symbol of the sophisticated Mediterranean lifestyle.
Meaningful Work From Day One- Own the brand's financial trajectory and global strategy, partnering with finance on pricing, resource allocation, and profitable growth targets.
- Direct the endātoāend global communications strategy, focusing on earned media and disruptive, cultureāfirst ideas that build brand desire.
- Manage the Global Brand Ambassador and the brand advocacy agenda.
- Lead the strategic development and commercial launch planning for all new product innovations and brand extensions.
- Manage all external creative, PR, and media agencies to deliver integrated, distinctive, and measurable campaigns.
- Set global execution standards for conversion channels, specializing in bestāināclass Off Trade tools, OnāTrade advocacy and eācommerce visibility.
- Act as the primary strategic partner to regional and commercial teams, driving alignment and ensuring singleāminded execution of the global strategy.
- Drive advanced competitive analysis and consumer insights to fuel strategic decisions and measure brand penetration and equity.
The working style for this role is 4 days a week out of our modern office in Fitzrovia in central London with Fridays working from home. The closing date to apply for this role is the 2nd of November at 6pm.
What You Are Expected- Own the brand's financial trajectory and global strategy, partnering with finance on pricing, resource allocation, and profitable growth targets.
- Direct the endātoāend global communications strategy, focusing on earned media and disruptive, cultureāfirst ideas that build brand desire.
- Manage the Global Brand Ambassador and the brand advocacy agenda.
- Lead the strategic development and commercial launch planning for all new product innovations and brand extensions.
- Manage all external creative, PR, and media agencies to deliver integrated, distinctive, and measurable campaigns.
- Set global execution standards for conversion channels, specializing in bestāināclass Off Trade tools, OnāTrade advocacy and eācommerce visibility.
- Act as the primary strategic partner to regional and commercial teams, driving alignment and ensuring singleāminded execution of the global strategy.
- Drive advanced competitive analysis and consumer insights to fuel strategic decisions and measure brand penetration and equity.
- Minimum of 8 years experience in developing and implementing holistic, integrated communications and channel execution strategies.
- Experience managing creative and media agency partners to deliver complex earnedāmedia first global campaigns.
- Demonstrated ability to influence diverse international teams and drive execution across multiple markets.
- Experience managing a luxury or ultraāpremium brand with a focus on nonātraditional, earned mediaāled growth ā preferably in both local and global marketing roles.
- Proven ability to deliver marketing that drives penetration and brand fame, not just awareness.
BrownāForman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of BrownāForman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Global Brand Manager, Gin Mare in London employer: Brown-Forman Australia Pty. Ltd.
Contact Detail:
Brown-Forman Australia Pty. Ltd. Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Global Brand Manager, Gin Mare in London
āØTip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Brown-Forman. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
āØTip Number 2
Show off your passion for the brand! When you get the chance to speak with someone from the company, make sure to express why Gin Mare excites you. Your enthusiasm can be contagious and memorable!
āØTip Number 3
Prepare for interviews by diving deep into the brand's history and current market position. Knowing the ins and outs of Gin Mare will help you demonstrate your strategic thinking and how you can contribute to its growth.
āØTip Number 4
Donāt forget to apply through our website! Itās the best way to ensure your application gets noticed. Plus, it shows youāre serious about joining the team at Brown-Forman.
We think you need these skills to ace Global Brand Manager, Gin Mare in London
Some tips for your application š«”
Show Your Passion for the Brand: When you're writing your application, let your enthusiasm for Gin Mare shine through! We want to see how much you love the brand and the Mediterranean lifestyle it represents. Share any personal experiences or connections you have with the brand to make your application stand out.
Tailor Your Experience: Make sure to highlight your relevant experience in developing integrated communications strategies. Weāre looking for someone who can unify strategy and activations, so be specific about your past roles and how they relate to this position. Use examples that demonstrate your ability to drive brand growth and manage creative campaigns.
Be Clear and Concise: While we appreciate creativity, clarity is key in your written application. Keep your language straightforward and avoid jargon. Make it easy for us to understand your achievements and how they align with the role of Global Brand Manager. A well-structured application will definitely catch our eye!
Apply Through Our Website: Donāt forget to submit your application through our website! Itās the best way for us to receive your details and ensures youāre considered for the role. Plus, it shows youāre serious about joining our team at Brown-Forman. We canāt wait to see what you bring to the table!
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
āØKnow Your Brand Inside Out
Before the interview, dive deep into Gin Mare's brand story, values, and market positioning. Understand its unique selling points and how it stands out in the luxury spirits market. This knowledge will help you articulate how your experience aligns with their vision.
āØShowcase Your Strategic Mindset
Prepare to discuss specific examples of how you've developed and executed successful brand strategies in the past. Highlight your experience with integrated communications and how you've driven growth through innovative campaigns. Be ready to share metrics that demonstrate your impact.
āØEmphasise Team Collaboration
Since teamwork is crucial for this role, come prepared with stories that showcase your ability to work effectively with diverse teams. Discuss how you've influenced international teams and aligned strategies across different markets, as this will resonate well with their expectations.
āØBe Ready for Creative Problem-Solving
Expect questions that assess your ability to think outside the box. Prepare examples of how you've tackled challenges in previous roles, especially in managing creative agencies or launching new products. Show them your innovative side and how you can bring bold ideas to life.
