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For Companies At a Glance
- Tasks: Lead global brand communication and create impactful campaigns for a premium rum.
- Company: Join Brown-Forman, a leader in the spirits industry with a commitment to equality.
- Benefits: Enjoy competitive pay, premium benefits, and a flexible work environment.
- Why this job: Shape the narrative of a luxury brand and drive cultural relevance globally.
- Qualifications: 6+ years in global communications with a knack for storytelling and analytics.
- Other info: Work from a modern office in London with opportunities for career growth.
The predicted salary is between 43200 - 72000 ÂŁ per year.
This is a pivotal role where you will elevate the global presence and narrative of Diplomatico, a leading superâpremium rum from Venezuela. You will create culturally relevant, earnedâmediaâfirst campaigns. You will be instrumental in shaping how the world perceives our brand, driving integrated communications that reinforce our heritage and craftsmanship across every global touchpoint.
Meaningful Work From Day One
You will orchestrate Diplomatico's holistic global communications strategy, focusing on building brand fame and cultural relevance to drive desirability. This strategic role is responsible for translating the brand's heritage into a modern, compelling narrative that cuts through the noise and reinforces our brand positioning. This role is 4 days a week out of our modern office in Fitzrovia in central London with Fridays working from home. Internally your title will be Global Brand Manager â (Communication Lead), Diplomatico.
What You Can Expect
- Leads the development and execution of the global communications strategy and integrated media plans.
- Serves as the primary global contact and strategic leader for all external agencies (PR, media, creative, digital, influencer).
- Spearheads the global planning, execution, and optimization of integrated marketing campaigns across diverse channels.
- Provides visionary guidance for the global adaptation and creation of all advertising creative and content strategies.
- Oversees the performance measurement and analysis of all global communications initiatives, driving continuous optimization.
- Manages Diplomatico's global brand reputation, including the development of strategic crisis communications plans.
- Fosters seamless crossâfunctional collaboration with market teams, product development, insights and sales to support business growth.
- Manages the dedicated global communications budget, ensuring efficient resource allocation to maximize impact.
- Champions Diplomatico's distinct brand voice and ensures strict adherence to brand guidelines and legal compliance.
What You Bring to the Table
- Minimum of 6 years experience in developing and implementing holistic, integrated global communications or marketing strategies.
- Proven ability to lead and manage multiple external agencies and drive integrated execution.
- Deep and current understanding of the evolving global media landscape, specifically how to leverage digital and influencer channels to generate cultural momentum.
- Demonstrated experience in crafting compelling narratives and guiding premium content creation for a global consumer audience.
- Strong analytical skills to interpret complex communication data and drive measurable performance optimization.
- Demonstrated ability to build and maintain effective working relationships and influence diverse global teams and senior stakeholders.
What Makes You Unique
- Experience with luxury goods or luxury wine and spirits â either in agency or on the brand side.
- Experience leading communications for a brand that achieved outsized growth through disruptive, nonâtraditional marketing.
- Demonstrated ability to adapt communication strategies to diverse cultural contexts and market nuances on a global scale.
What We Offer
Total Rewards at BrownâForman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
BrownâForman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of BrownâForman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Global Brand Communication Lead Diplomatico in London employer: Brown-Forman Australia Pty. Ltd.
Contact Detail:
Brown-Forman Australia Pty. Ltd. Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Global Brand Communication Lead Diplomatico in London
â¨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage on social media. The more people know you, the better your chances of landing that dream role.
â¨Tip Number 2
Showcase your skills in action! Create a portfolio or case studies that highlight your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
â¨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your responses to reflect how your experience aligns with their values and goals. Confidence is key!
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Global Brand Communication Lead Diplomatico in London
Some tips for your application đŤĄ
Show Your Passion for the Brand: When you're writing your application, let your enthusiasm for Diplomatico shine through! Share why you love the brand and how you can elevate its narrative. We want to see that youâre genuinely excited about the role and the impact you can make.
Tailor Your Experience: Make sure to highlight your relevant experience in global communications or marketing strategies. Weâre looking for someone who can lead and manage multiple agencies, so give us examples of how you've done this in the past. Tailoring your application to match our needs will definitely catch our eye!
Craft a Compelling Narrative: Just like we want to shape the worldâs perception of Diplomatico, you should craft a compelling narrative about your own journey. Use storytelling techniques to showcase your achievements and how they align with our brand's heritage and craftsmanship.
Apply Through Our Website: Donât forget to apply through our website! Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it shows youâre serious about joining our team at StudySmarter!
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
â¨Know Your Brand Inside Out
Before the interview, dive deep into Diplomatico's history, values, and unique selling points. Understand their current campaigns and how they resonate with different cultures. This knowledge will help you articulate how you can elevate their global presence.
â¨Showcase Your Strategic Thinking
Prepare to discuss specific examples of integrated communications strategies you've developed in the past. Highlight your experience with external agencies and how you've driven successful campaigns. Be ready to explain how you would adapt these strategies for a luxury brand like Diplomatico.
â¨Demonstrate Cultural Awareness
Given the global nature of this role, be prepared to discuss how you would tailor communications to various cultural contexts. Share examples of how you've successfully navigated diverse markets and adapted messaging to resonate with local audiences.
â¨Bring Data to the Table
Analytical skills are key for this position. Be ready to talk about how you've used data to measure campaign performance and optimise strategies. Prepare some metrics or case studies that showcase your ability to drive measurable results in previous roles.
