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For Companies At a Glance
- Tasks: Lead the Diplomatico Rum brand advocacy programme and build strong relationships in the UK.
- Company: Join Brown-Forman, a premium spirits company with a focus on personal and professional growth.
- Benefits: Enjoy competitive pay, premium benefits, and a supportive work environment.
- Why this job: Make an impact in the spirits industry while working with influential bars and bartenders.
- Qualifications: Experience in brand advocacy, bartending, and strong knowledge of the spirits category.
- Other info: Dynamic role with opportunities for networking and career advancement.
The predicted salary is between 36000 - 60000 £ per year.
We believe great people build great brands. And we know there is nothing better in the market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Meaningful Work From Day One
This is an exciting role within the UK Brand Advocacy team, accelerating Brown-Forman UK's business and brand goals by leading the development and delivery of the Diplomatico Rum brand advocacy programme in the UK. This position requires +80% of time in trade, including evenings, overnight stays and weekends across the UK with a focus on London. This is a 12 months maternity leave cover contract.
What You Can Expect
- Core responsibilities:
- Strengthen and support the growth of Diplomatico by seeding the brand in prestige and influential accounts, raising brand awareness and focusing on the strategic brand pillars.
- Build Strong Relationships
- Cultivate relationships with key trade leaders, influential bars and bartenders to increase opportunities for the sales teams.
- Establish effective and trusted business partnerships with a variety of internal stakeholders, including the brand teams, customer marketing and sales teams.
- Serve as brand spokesperson at key Brand and Cocktail events in the UK.
- Sales support for joint business plans and inspiration days (on & off).
- Support brand events & initiatives (social media).
- Competition judging.
- Comply with all sales processes and tools.
- Monitoring and complying with administrative activities of the team.
- Effective planning and control of the company's budget and resources.
What You Bring to the Table
- Previous experience in brand advocacy/ambassadorial roles.
- Extensive background in bartending, mixology and drinks.
- Strong Spirits category knowledge (particularly Rum).
- Professional knowledge of the UK On Trade, influential bars and trend leading accounts.
- A strong network within the UK influential hospitality arena (Bars, Hotels & Restaurants).
- Strong Business Acumen.
What Makes You Unique
- Fluent English, both spoken and written.
- Great analytical skills, commercially savvy and solution focused to solving problems.
- Excellent presentation skills and translating information in a clear, appealing way.
- Self-starter with proven ability to identify issues and projects, plan and prioritize with demonstrated ability to organize and manage multiple projects to completion by specific deadlines.
- Superior communication skills (influencing, listening, presentations, written).
- Ability to build strong relationships at all levels with strong stakeholder awareness.
- Collaborative team player, with conflict management skills.
- Adaptable, flexible and resilient.
- IT literate - Google applications & MS Office applications.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Diplomatico Rum Brand Ambassador UK (12 months fixed term contract) in London employer: Brown-Forman Australia Pty. Ltd.
Contact Detail:
Brown-Forman Australia Pty. Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Diplomatico Rum Brand Ambassador UK (12 months fixed term contract) in London
✨Tip Number 1
Get to know the brand inside out! Dive deep into Diplomatico Rum's story, values, and unique selling points. This knowledge will help you connect with potential employers and show them you're genuinely passionate about the role.
✨Tip Number 2
Network like a pro! Attend industry events, bars, and cocktail competitions where you can meet key players in the hospitality scene. Building relationships with influential bartenders and trade leaders can open doors for you.
✨Tip Number 3
Show off your skills! If you have the chance, demonstrate your mixology expertise or present at events. This not only showcases your abilities but also helps you stand out as a candidate who can represent the brand effectively.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to highlight your relevant experience and how you can contribute to the growth of Diplomatico Rum in your application.
We think you need these skills to ace Diplomatico Rum Brand Ambassador UK (12 months fixed term contract) in London
Some tips for your application 🫡
Show Your Passion for Rum: When you're writing your application, let your love for rum shine through! Share any experiences you've had with Diplomatico or similar brands, and how they inspire you to be a brand ambassador. We want to see your enthusiasm!
Highlight Your Networking Skills: This role is all about building relationships, so make sure to mention your connections in the hospitality industry. Talk about how you've cultivated these relationships and how they can benefit our brand. We value strong networks!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your experience and skills, especially those that align with the job description. We appreciate a well-structured application that gets straight to the heart of what makes you a great fit!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Brown-Forman!
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Know Your Brand Inside Out
Before the interview, dive deep into the Diplomatico Rum brand. Understand its history, unique selling points, and current market position. This knowledge will not only impress your interviewers but also show your genuine passion for the role.
✨Showcase Your Networking Skills
Since building relationships is key in this role, come prepared with examples of how you've successfully cultivated connections in the hospitality industry. Highlight any influential bars or contacts you have, as this will demonstrate your ability to hit the ground running.
✨Demonstrate Your Presentation Prowess
As a brand ambassador, you'll need to present information clearly and engagingly. Practice a short pitch about why you love Diplomatico Rum and how you would advocate for it. This will showcase your presentation skills and help you stand out.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving abilities and adaptability. Prepare scenarios where you've had to think on your feet or manage multiple projects. This will illustrate your strong business acumen and resilience, which are crucial for this role.
