Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead commercial strategy and drive growth in Nordic and Baltic regions.
- Company: Join Brown-Forman, a premium spirits company that values great people.
- Benefits: Competitive pay, premium benefits, and opportunities for personal and professional growth.
- Why this job: Make a real impact in a dynamic team-focused environment.
- Qualifications: 8+ years in FMCG, strong negotiation skills, and strategic vision.
- Other info: Be part of a diverse team and champion equality in the workplace.
The predicted salary is between 36000 - 60000 £ per year.
We believe great people build great brands. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas in a team-focused environment.
Your Role:
- Lead the commercial strategy for NWE Partner Markets, collaborating with distributors and regional management to drive growth.
Responsibilities:
- Lead multiple distributor relationships with the key Nordic (Denmark, Finland, Iceland, Norway & Sweden) and Baltic (Lithuania, Latvia & Estonia) regions, with a far-reaching impact (~14%) on the NWE Region.
- Strategy & Business Development (about 30%): Lead, develop, and translate the B-F commercial strategy aligned with brand strategy and long-term priorities; explore and accelerate new growth opportunities; lead portfolio expansion; identify opportunities to optimize ways of working in collaboration with cross-functional stakeholders.
- Distributor Management and Execution of Plans (about 40%): Build and strengthen sustainable partnerships with distributor teams; develop annual sales plans (Market/Portfolio/Channel) and deliver against Sales targets; manage KPIs (distribution, listing, merchandising standards, shelf share, pricing and promotions) and qualitative targets (trade education, training, onboarding & coaching); lead development and management of route-to-consumer models; negotiate distributor contracts to drive long-term growth.
- Collaborate with B-F Marketing and Finance to define Annual Country/Brand Business Plans and enrich with trade insights; support planning and evaluation of activity; monitor trade spend and value chain to optimize Net Sales and Margin; implement Revenue Growth Management initiatives.
- Planning & Evaluation (about 20%): Monitor trade spend, plan, order, and allocate POSMs; partner with Marketing for forecasting and resource allocation.
- Business Updates / Ad-hoc Initiatives (about 10%): Provide quarterly business reviews updates on market environment, portfolio developments, and promotions; provide regular in-flight updates and adjust course as needed; lead rolling forecasts with distributor partners.
- Other: Travel up to 20%; IT literacy; project/time management; leading change.
What You Bring to the Table:
- Preferred location: London
- 8+ years’ experience in FMCG, preferably spirits, with knowledge of distributor/brand owner relationships.
- Deep commercial understanding with 8+ years of direct customer/distributor expertise.
- Strategic vision, with ability to uncover new market opportunities; translate strategy into operational tactics.
- Commercial acumen to translate business strategy into actionable initiatives; strong decision making.
- Ability to manage workload in a high-pressure environment; initiative and problem-solving skills.
- Excellent negotiation and communication skills (influencing, listening, presenting, writing; fluent English).
- Emotionally intelligent, self-motivated, high-energy, capable of working under stress with professionalism.
- Foster own and team development; be a D&I champion.
- Be part of the Sales Leadership team; collaborate across B-F functions and external stakeholders.
- Willing to travel up to 20%.
- IT literate; project & time management; ability to lead change.
What We Offer:
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience and a range of premium benefits that reflect our values and meet the needs of our diverse workforce.
If you are ready to become a part of our team and drive our business to new heights, we want to hear from you!
Join us at Brown-Forman and be part of a company where your contributions truly matter.
Equality & Opportunity:
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Development Manager in London employer: Brown-Forman Australia Pty. Ltd.
Contact Detail:
Brown-Forman Australia Pty. Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and market position, especially in the FMCG sector. This will help you tailor your answers and show that you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Business Development Manager. Highlight your strategic vision and commercial acumen, and don’t forget to showcase your negotiation skills – they’re key in this line of work!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining Brown-Forman. Make sure to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Business Development Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to drive growth and collaborate with teams. Make sure to highlight your passion for the spirits industry and how it aligns with our values.
Tailor Your Experience: Don’t just send a generic CV! We’re looking for specific examples of your experience in FMCG and distributor relationships. Use the job description as a guide and tailor your application to showcase how your skills and achievements make you the perfect fit for this role.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of your experience and skills. Avoid fluff and focus on what makes you stand out as a candidate who can lead commercial strategies effectively.
Apply Through Our Website: We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Brown-Forman!
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Know Your Market
Before the interview, dive deep into the Nordic and Baltic markets. Understand the key players, trends, and challenges in the FMCG sector, especially in spirits. This knowledge will help you demonstrate your strategic vision and ability to uncover new market opportunities.
✨Showcase Your Commercial Acumen
Prepare specific examples of how you've translated business strategies into actionable initiatives in previous roles. Highlight your experience with distributor relationships and how you've driven growth through effective negotiation and communication skills.
✨Demonstrate Teamwork and Leadership
Since this role involves collaboration across various functions, be ready to discuss how you've successfully led teams or projects in the past. Share instances where you've fostered team development and championed diversity and inclusion.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to manage workload under pressure. Think of scenarios where you've had to adapt quickly or make tough decisions, and be prepared to explain your thought process and outcomes.
