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For Companies At a Glance
- Tasks: Drive sales and build relationships with key accounts in the On Trade sector.
- Company: Join Brown-Forman, a leading premium spirits company that values growth and teamwork.
- Benefits: Competitive pay, premium benefits, and opportunities for personal and professional development.
- Other info: Collaborative environment with a focus on innovation and excellence.
- Why this job: Make an impact in a dynamic role while working with iconic brands.
- Qualifications: Experience in On Trade sales and strong relationship-building skills required.
The predicted salary is between 40000 - 50000 £ per year.
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
This is an important role within Brown-Forman UK's On Trade & Prestige function and is pivotal in executing the channel strategy. You'll be accountable for delivering key performance indicators across the B-F portfolio within the region, including distribution volume, pricing, brand education, visibility, and promotions. Collaborating with your business unit leadership team, you will define sales, distribution, promotion goals, and commercial strategies for MPO customers. This includes analyzing performance, implementing, and evaluating trade and consumer promotions.
Crucially, this role demands a proven On Trade track record, a strong understanding of the IFT and Wholesale sub channels, and the ability to drive a premium portfolio. Building and maintaining an effective regional network is essential, with significant time spent in trade at customer meetings to foster strong relationships. Your network of decision-making stakeholders will be critical.
What You Can Expect
- Contribute to the Channel Strategy: Influence and drive distribution through direct engagement with MPO operators.
- Development of account plans: Including volume, promotional activity, visibility, logistics and financial information along with KPIs for measuring results.
- Build and Maintain Key Relationships: Cultivate a strong network, prioritising in-trade engagement.
- Achieve Sales and Distribution Goals: Deliver targets for MPO customers in the account base.
- Manage Pricing and Promotions: Oversee pricing, brand education, visibility, and promotional activities in account base.
- Analyze Performance and Evaluate Initiatives: Assess the impact of sales, distribution, and promotions.
- Drive Business Development: Pursue growth opportunities through a new business pipeline.
- Foster Internal Partnerships: Build strong relationships across Brown-Forman.
- Participate in Team Development: Nurture a high-performing team focused on collaboration and excellence.
What You Bring to the Table
- Strong knowledge of the On Trade and Wholesale channels.
- Established network within the On Trade and Wholesale channels.
- Significant sales experience covering a range of On Trade and Wholesale environments, ability to quickly infer customer and regional needs as well as the ability to unlock insights from data and use them to drive growth with our trade partners.
- Depth of experience in customer negotiations at a regional level, and a sound knowledge of UK on-trade environment.
- Strong Business Acumen, P&L experience.
- Passion for brands and a proven ability to deliver brand sales stories.
What Makes You Unique
- Fluent English (spoken and written).
- Strong analytical, commercial, and problem-solving skills.
- Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually.
- Self-motivated with a proven ability to identify issues and projects, plan and prioritise effectively, and manage multiple projects to completion by deadlines.
- Strong business acumen, judgment, and strategic capabilities.
- Superior communication skills (listening, presentations, written).
- Ability to build strong relationships at all levels with strong stakeholder awareness.
- Collaborative team player with conflict management skills.
- Adaptable, flexible, and resilient.
- IT literate in Google and MS Office applications.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Regional multiple outlet groups/key accounts executive - North in Liverpool employer: Brown-Forman Australia Pty. Ltd.
Contact Detail:
Brown-Forman Australia Pty. Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional multiple outlet groups/key accounts executive - North in Liverpool
✨Tip Number 1
Network like a pro! Get out there and connect with people in the On Trade and Wholesale channels. Attend industry events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. Building those relationships can open doors for you!
✨Tip Number 2
Show off your analytical skills! When you’re chatting with potential employers, highlight how you’ve used data to drive sales and improve performance in previous roles. They’ll want to see that you can analyse trends and make informed decisions.
✨Tip Number 3
Be ready to talk strategy! Brush up on your knowledge of channel strategies and be prepared to discuss how you would approach account plans and promotional activities. Employers love candidates who can think strategically and have a clear vision for driving growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Brown-Forman team. Let’s get you that dream job!
We think you need these skills to ace Regional multiple outlet groups/key accounts executive - North in Liverpool
Some tips for your application 🫡
Show Your Passion for Brands: When you're writing your application, let your love for brands shine through! Share specific examples of how you've engaged with brands in the past and how that experience can translate to driving sales and visibility for our portfolio.
Highlight Your On Trade Experience: Make sure to emphasise your background in the On Trade and Wholesale channels. We want to see how your previous roles have prepared you to tackle the challenges of this position and how you can leverage your established network to achieve our goals.
Be Data-Driven: We love numbers! Use your application to showcase your analytical skills. Talk about how you've used data to inform decisions, drive growth, or evaluate promotions in your past roles. This will show us you can think strategically and make informed choices.
Tailor Your Application: Don't just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the role. Mention key performance indicators and strategies that align with what we’re looking for, and don’t forget to apply through our website!
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Know Your Channels
Make sure you brush up on your knowledge of the On Trade and Wholesale channels. Understand the key players, trends, and challenges in these areas. This will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Build Your Network
Before the interview, think about how you can leverage your existing network within the On Trade. Be prepared to discuss how you've built relationships in the past and how you plan to cultivate new ones at Brown-Forman. Strong connections are crucial for this role!
✨Showcase Your Analytical Skills
Be ready to talk about how you've used data to drive sales and distribution in previous roles. Prepare examples of how you've analysed performance metrics and implemented successful promotions. This will highlight your strong business acumen and problem-solving abilities.
✨Communicate Clearly
Practice conveying your ideas clearly and concisely. Whether it's discussing your sales strategies or presenting your account plans, being able to communicate effectively is key. Use visuals if possible to make your points more impactful during the interview.