At a Glance
- Tasks: Lead global brand strategy for Benriach scotch & Slane Irish whiskey.
- Company: Join Brown-Forman, a premium spirits company with a focus on growth and teamwork.
- Benefits: Enjoy competitive pay, premium benefits, and a flexible working schedule.
- Other info: Embrace a culture of equality and personal growth at Brown-Forman.
- Why this job: Make a real impact in the luxury spirits market while developing your career.
- Qualifications: 10+ years in brand marketing with strong financial and strategic skills.
The predicted salary is between 80000 - 100000 £ per year.
Meaningful Work From Day One. Lead the global brand strategy to drive long term growth for Benriach scotch & Slane Irish whiskey. Define & execute comprehensive marketing plans across both key pillars of range architecture and global content strategy. This position will be the brand custodian monitoring growth and performance across key geographies and providing thought leadership for long term growth. Internally your title will be Senior Global Brand Manager – Benriach & Slane. The working style for this role will be 4 days a week in the office and Fridays at home.
What You Can Expect:
- Help develop and lead the articulation and development of long term vision and roadmap for Benriach & Slane.
- Lead the development and execution of annual global brand plans.
- Own and deliver the global brand playbooks.
- Partner with markets to help develop local brand plans, monitoring plan execution in line with brand positioning.
- Define long term Brand architecture and innovation pipeline in line with brand and market ambitions.
- Lead the global content strategy including PR & social for both Slane & Benriach development and execution.
- Own the global e-commerce channel strategy, defining execution standards for key partners to maximize conversion and brand presence.
- Work closely with Finance partner and markets to ensure the execution of pricing strategy to drive long term value growth.
- Manage the marketing budget to ensure effective resource allocation and profitable growth.
- Cultivate strong relationships with senior internal stakeholders (e.g., sales leadership, regional marketing, local marketing) to ensure seamless global execution.
- Work closely with Global advocacy manager on deployment of brand spokespeople.
What You Bring to the Table:
- 10 years+ brand marketing experience, preferably working in global roles.
- Demonstrated ability to develop and implement complex, long-term global brand strategies.
- Strong financial acumen including P&L management, budget ownership, and resource allocation.
- Highly developed influencing, presentation, and negotiation skills to gain buy-in from senior leadership globally.
- Proven ability to lead innovation processes from market insight and ideation through to successful global product launch.
- Comprehensive knowledge of integrated marketing principles (paid, PR, digital, experiential).
What Makes You Unique:
- Experience managing a super premium / luxury brand.
- Deep appreciation and understanding of cultural nuances and market dynamics across key international markets.
- Strong understanding of digital/modern media marketing.
Who We Are:
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer:
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment.
Head of Marketing- Benriach & Slane employer: Brown-Forman Australia Pty. Ltd.
At Brown-Forman, we pride ourselves on fostering a dynamic work environment where creativity and collaboration thrive. As the Head of Marketing for Benriach & Slane, you will not only lead innovative global brand strategies but also enjoy a flexible working arrangement that promotes work-life balance. With a commitment to personal and professional growth, our premium benefits and inclusive culture ensure that every employee feels valued and empowered to contribute to our legacy of excellence in the spirits industry.
Contact Details:
Brown-Forman Australia Pty. Ltd. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing- Benriach & Slane
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their brand strategy and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets their vision.
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can contribute to their long-term growth. A confident and concise introduction can make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the team at Brown-Forman.
We think you need these skills to ace Head of Marketing- Benriach & Slane
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the brand shine through! We want to see how much you love Benriach and Slane, so share your thoughts on what makes these brands special to you.
Tailor Your Experience:Make sure to highlight your relevant experience in brand marketing. We’re looking for someone with a solid background, so connect your past roles to the responsibilities listed in the job description. This will help us see how you fit into our vision!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key achievements stand out. This helps us quickly grasp your potential impact on our team.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Know Your Brands Inside Out
Before the interview, dive deep into the history and values of Benriach and Slane. Understand their unique selling points and how they fit into the global market. This knowledge will help you articulate your vision for their brand strategy and show that you're genuinely passionate about the products.
✨Showcase Your Financial Savvy
Since this role involves P&L management and budget ownership, be prepared to discuss your experience with financial acumen. Bring examples of how you've successfully managed budgets in previous roles and how those decisions led to profitable growth. This will demonstrate your capability to handle the financial aspects of the position.
✨Prepare for Strategic Discussions
Think about complex, long-term brand strategies you've developed in the past. Be ready to discuss your approach to defining brand architecture and innovation pipelines. Use specific examples to illustrate your thought process and how you’ve navigated challenges in global marketing.
✨Build Rapport with Stakeholders
This role requires strong relationships with senior internal stakeholders. Prepare to discuss how you've successfully influenced and collaborated with various teams in the past. Highlight your negotiation skills and how you’ve gained buy-in from leadership, as this will be crucial for seamless global execution.
