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For Companies At a Glance
- Tasks: Lead marketing measurement and analytics to enhance campaign performance and drive ROI.
- Company: Join Brown-Forman, a premium spirits company that values personal and professional growth.
- Benefits: Enjoy equitable pay, premium benefits, and a supportive team culture.
- Why this job: Make an impact with data-driven insights while collaborating with diverse teams globally.
- Qualifications: 8+ years in marketing analytics; expertise in Marketing Mix Modelling and data visualisation tools required.
- Other info: Embrace a culture of teamwork and innovation at a company committed to equality.
The predicted salary is between 72000 - 108000 £ per year.
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Quote from Hiring Manager
The Global Insights & Performance Director leads our approach to measurement and analytics to drive marketing effectiveness improvements, maximize ROI and deliver real-time campaign performance improvements in partnership with local Brand and Insights leads. This pivotal role is responsible for translating complex data into actionable insights, fostering a culture of continuous learning and experimentation, and connecting multiple pools of data to impact our ambitious growth objectives.
Meaningful Work From Day One
This role owns the data architecture and systems management that underpins our Performance suite of tools, while also partnering markets to scale adoption, increase capability and embed measurement practices. This encompasses development, implementation and rollout of internal Intelligence systems as well as external management working with our key performance partners.
This role requires both functional expertise to build, maintain and onboard systems & tools, as well as strong leadership to drive transformation and set the expectations for usage (identifying core use cases, training/communication and support) to drive business performance. This role requires strong subject matter expertise as well as the ability to influence teams and drive change management.
The ideal candidate will possess a deep understanding of marketing analytics and performance measurement, coupled with strong leadership, project management, and stakeholder engagement skills. Success in this role will require building strong and trusted relationships with local and regional stakeholders to understand their measurement needs, challenges and goals.
What You Can Expect
This role leads our Performance systems, frameworks and tools adoption and is pivotal in partnering with the Insights & Performance Leadership team and the Integrated Consumer Experiences team to deliver critical initiatives that drive performance growth across our portfolio.
Measurement & Analytics: Lead the marketing measurement agenda with oversight of MMM and continued focus on advancing measurement solutions.
Systems Management: Oversee a complex infrastructure connecting multiple systems, ensuring efficient data operations and partner with teams to apply intelligence tools to drive business decisions.
Global Leadership: Drive global strategy and learning initiatives to advance measurement solutions, collaborating with diverse markets to demonstrate the impact of their campaigns on marketing performance.
Key Responsibilities:
Global ownership of Marketing Mix Modelling, including vendor partnership and data integration.
Oversee the global setup and standardization of MMM processes and methodologies.
Partner closely with market teams to ensure successful implementation of MMM recommendations deliver tangible performance improvements.
Advancing Measurement Solutions:
Deploy consumer segmentation models across markets to drive performance improvements.
Identify, develop, and pilot innovative measurement solutions to enhance our understanding of marketing effectiveness.
Collaborate with brand and market teams to develop measurement solutions delivering tangible outcomes for their performance goals.
Lead the global Test & Learn process, partnering with markets to prioritise programs and ensuring a systematic approach to experimentation and knowledge sharing.
Set up, maintain, and drive adoption of Search, Social & Competitive Media Monitoring Intelligence tools.
Leadership of our offshore Analytics Hub to inform strategic decisions, providing centralized access to key performance insights supporting local market decision-making.
Operations Powerhouse Infrastructure:
Lead the Operations Powerhouse Infrastructure, supporting global rollout and overseeing specialist systems in partnership with our media agency.
Manage and optimize the media performance reporting dashboard (including in-flight and post campaign reporting), global taxonomy, and trafficking processes to ensure operational efficiency and data consistency.
What You Bring to the Table
8+ years of experience in marketing analytics, insights, data strategy, or a related field, with a significant portion in a global or multi-market environment. Background in media and creative performance is helpful.
Proven expertise in Marketing Mix Modeling (MMM) and its application to drive ROI improvements.
Demonstrated experience in developing and implementing advanced measurement solutions to deliver campaign performance improvements.
Experience with specific data visualization tools (Tableau, Power BI, LookerStudio, Supermetrics) and the ability to connect multiple pools of data and deliver a comprehensive view of performance.
Experience with social listening and search tools including evidence of leveraging intelligence tools to deliver actionable insights.
Excellent project management skills with a track record of leading complex, global initiatives.
Proficiency in managing and optimizing data architecture and performance reporting systems.
Exceptional analytical skills with the ability to translate complex data into clear, actionable insights.
Outstanding communication and presentation skills, with the ability to influence stakeholders at all levels.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
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Global Insights & Performance Director (London) employer: Brown-Forman Australia Pty. Ltd.
Contact Detail:
Brown-Forman Australia Pty. Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Insights & Performance Director (London)
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics and performance measurement. Being well-versed in current methodologies, especially Marketing Mix Modelling (MMM), will help you stand out as a knowledgeable candidate.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in global marketing roles. Engaging with them can provide insights into the company culture at Brown-Forman and may even lead to referrals.
✨Tip Number 3
Demonstrate your leadership skills by sharing examples of how you've successfully driven change in previous roles. Highlighting your ability to influence teams and manage complex projects will resonate well with the hiring team.
✨Tip Number 4
Prepare to discuss specific data visualisation tools you’ve used, such as Tableau or Power BI. Showing your proficiency in these tools and how they’ve helped you derive actionable insights will be crucial in the interview process.
We think you need these skills to ace Global Insights & Performance Director (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing analytics, insights, and data strategy. Emphasise your expertise in Marketing Mix Modelling and any leadership roles you've held, as these are crucial for the Global Insights & Performance Director position.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and how your skills align with the responsibilities outlined in the job description. Mention specific examples of how you've successfully implemented measurement solutions or driven performance improvements in previous roles.
Showcase Your Analytical Skills: Provide concrete examples of how you've translated complex data into actionable insights. Highlight any experience you have with data visualisation tools like Tableau or Power BI, as well as your ability to connect multiple data sources to inform business decisions.
Demonstrate Leadership Experience: Since this role requires strong leadership skills, include instances where you've led teams or projects, particularly in a global or multi-market context. Discuss how you've influenced stakeholders and driven change management in your previous positions.
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Understand the Role Deeply
Before your interview, make sure you thoroughly understand the responsibilities and expectations of the Global Insights & Performance Director role. Familiarise yourself with marketing analytics, performance measurement, and Marketing Mix Modelling (MMM) to demonstrate your expertise.
✨Showcase Your Leadership Skills
This position requires strong leadership abilities. Be prepared to discuss your experience in leading teams, driving change, and influencing stakeholders. Use specific examples to illustrate how you've successfully managed projects and fostered collaboration.
✨Prepare for Data-Driven Questions
Expect questions that assess your analytical skills and ability to translate complex data into actionable insights. Prepare to discuss specific tools you've used, such as Tableau or Power BI, and how you've applied them to improve marketing effectiveness.
✨Demonstrate a Collaborative Mindset
Since this role involves partnering with various teams, highlight your experience in cross-functional collaboration. Share examples of how you've worked with different stakeholders to achieve common goals and drive performance improvements.
