At a Glance
- Tasks: Lead Gin Mare's global brand strategy and drive innovative marketing campaigns.
- Company: Join Brown-Forman, a leader in the spirits industry with a focus on growth and teamwork.
- Benefits: Enjoy a competitive salary, flexible working hours, and opportunities for personal and professional development.
- Other info: Work 4 days in our modern London office and enjoy Fridays from home.
- Why this job: Make a real impact on a luxury brand and shape its global presence.
- Qualifications: 8+ years in brand management with experience in luxury or ultra-premium markets.
The predicted salary is between 36000 - 60000 £ per year.
We believe great people build great brands. And we know there is nothing better in the market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Meaningful Work From Day One
- Own the brand's financial trajectory and global strategy, partnering with finance on pricing, resource allocation, and profitable growth targets.
- Direct the end-to-end global communications strategy, focusing on earned media and disruptive, culture-first ideas that build brand desire.
- Manage the Global Brand Ambassador and the brand advocacy agenda.
- Lead the strategic development and commercial launch planning for all new product innovations and brand extensions.
- Manage all external creative, PR, and media agencies to deliver integrated, distinctive, and measurable campaigns.
- Set global execution standards for conversion channels, specializing in best-in-class Off Trade tools, On-Trade advocacy and e-commerce visibility.
- Act as the primary strategic partner to regional and commercial teams, driving alignment and ensuring single-minded execution of the global strategy.
- Drive advanced competitive analysis and consumer insights to fuel strategic decisions and measure brand penetration and equity.
What You Bring to the Table
- Minimum of 8 years experience in developing and implementing holistic, integrated communications and channel execution strategies.
- Experience managing creative and media agency partners to deliver complex earned-media first global campaigns.
- Demonstrated ability to influence diverse international teams and drive execution across multiple markets.
What Makes You Unique
- Experience managing a luxury or ultra-premium brand with a focus on non-traditional, earned media-led growth – preferably in both local and global marketing roles.
- Proven ability to deliver marketing that drives penetration and brand fame, not just awareness.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Global Brand Manager, Gin Mare employer: Brown-Forman Australia Pty. Ltd.
Brown-Forman Corporation is an exceptional employer that values its employees by fostering a collaborative and inclusive work culture. With a strong focus on professional development, the company offers numerous growth opportunities and supports a healthy work-life balance, making it an ideal place for those looking to thrive in their HR careers while enjoying the vibrant atmosphere of Europe/IMEA.
Contact Details:
Brown-Forman Australia Pty. Ltd. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Manager, Gin Mare
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Brown-Forman. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show off your passion for the brand! When you get the chance to speak with someone from the company, make sure to express why Gin Mare excites you. Your enthusiasm can be contagious and memorable!
✨Tip Number 3
Prepare for interviews by diving deep into the brand's history and current market position. Knowing the ins and outs of Gin Mare will help you answer questions confidently and demonstrate your commitment to the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Brown-Forman.
We think you need these skills to ace Global Brand Manager, Gin Mare
Some tips for your application 🫡
Show Your Passion for the Brand:When you're writing your application, let your enthusiasm for Gin Mare shine through! Share why you love the brand and how you connect with its Mediterranean lifestyle. We want to see that you’re not just looking for a job, but that you genuinely care about what we do.
Tailor Your Experience:Make sure to highlight your relevant experience in developing integrated communications strategies. We’re looking for someone who can demonstrate their ability to manage creative campaigns and drive brand growth, so be specific about your past achievements and how they relate to this role.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points where possible to make it easy for us to see your key skills and experiences at a glance.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values.
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Know Your Brand Inside Out
Before the interview, dive deep into Gin Mare's brand story, values, and market positioning. Understand its unique selling points and how it fits into the Mediterranean lifestyle. This knowledge will help you articulate how you can contribute to its global trajectory.
✨Showcase Your Strategic Mindset
Prepare examples of how you've successfully developed and implemented integrated communications strategies in the past. Be ready to discuss specific campaigns you've led, focusing on how they drove brand desire and growth, especially in luxury or ultra-premium markets.
✨Demonstrate Teamwork and Leadership Skills
Since this role involves managing diverse international teams, come prepared with stories that highlight your ability to influence and align teams across different markets. Discuss how you've fostered collaboration and driven execution in previous roles.
✨Be Ready for Creative Problem-Solving
Think of innovative ideas that could elevate Gin Mare's brand presence. During the interview, share your thoughts on potential disruptive, culture-first campaigns that could resonate with consumers. This will show your proactive approach and creativity in brand management.
