At a Glance
- Tasks: Lead global communications strategy and create compelling brand narratives.
- Company: Join Brown-Forman, a premium spirits company with a focus on growth and teamwork.
- Benefits: Enjoy competitive pay, premium benefits, and a flexible work schedule.
- Other info: Work in a modern office in Fitzrovia, London, with remote Fridays.
- Why this job: Make a real impact in the luxury market and drive brand fame.
- Qualifications: 6+ years in global communications with strong analytical and leadership skills.
The predicted salary is between 36000 - 60000 £ per year.
Global Brand Manager (Communication Lead), Diplomatico
Meaningful Work From Day One You will orchestrate Diplomático\'s holistic global communications strategy, focusing on building brand fame and cultural relevance to drive desirability. This strategic role is responsible for translating the brand\'s heritage into a modern, compelling narrative that cuts through the noise and reinforces our brand positioning.
This working style for this role is 4 days a week out of our modern office in Fitzrovia in central London with Fridays working from home. The closing date to apply for this role is the 2nd of November at 6pm.
What You Can Expect
- Leads the development and execution of the global communications strategy and integrated media plans.
- Serves as the primary global contact and strategic leader for all external agencies (PR, media, creative, digital, influencer).
- Spearheads the global planning, execution, and optimization of integrated marketing campaigns across diverse channels.
- Provides visionary guidance for the global adaptation and creation of all advertising creative and content strategies.
- Oversees the performance measurement and analysis of all global communications initiatives, driving continuous optimization.
- Manages Diplomatico\'s global brand reputation, including the development of strategic crisis communications plans.
- Fosters seamless cross‑functional collaboration with market teams, product development, insights and sales to support business growth.
- Manages the dedicated global communications budget, ensuring efficient resource allocation to maximize impact.
- Champions Diplomatico\'s distinct brand voice and ensures strict adherence to brand guidelines and legal compliance.
What You Bring to the Table
- Minimum of 6 years experience in developing and implementing holistic, integrated global communications or marketing strategies.
- Proven ability to lead and manage multiple external agencies and drive integrated execution.
- Deep and current understanding of the evolving global media landscape, specifically how to leverage digital and influencer channels to generate cultural momentum.
- Demonstrated experience in crafting compelling narratives and guiding premium content creation for a global consumer audience.
- Strong analytical skills to interpret complex communication data and drive measurable performance optimization.
- Demonstrated ability to build and maintain effective working relationships and influence diverse global teams and senior stakeholders.
What Makes You Unique
- Experience with luxury goods or luxury wine and spirits – either in agency or on the brand side.
- Experience leading communications for a brand that achieved outsized growth through disruptive, non‑traditional marketing.
- Demonstrated ability to adapt communication strategies to diverse cultural contexts and market nuances on a global scale.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown‑Forman. Being a part of Brown‑Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Global Brand Manager (Communication Lead), Diplomatico in City of London employer: Brown-Forman Australia Pty. Ltd.
At Brown-Forman, we pride ourselves on fostering a vibrant work culture that champions creativity and collaboration, making it an exceptional employer for the Global Brand Manager role. Located in the heart of Fitzrovia, London, our modern office environment supports a flexible working arrangement, allowing you to thrive both personally and professionally while enjoying premium benefits that reflect our commitment to employee well-being and growth. Join us to be part of a team where your contributions are valued, and you can make a meaningful impact on a globally recognised brand.
Contact Details:
Brown-Forman Australia Pty. Ltd. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Manager (Communication Lead), Diplomatico in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is a great way to demonstrate your expertise in global communications and marketing strategies.
✨Tip Number 3
Prepare for interviews by researching the company and its brand values. Be ready to discuss how your experience aligns with their goals, especially in building brand fame and cultural relevance. We want to see your passion shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Brown-Forman.
We think you need these skills to ace Global Brand Manager (Communication Lead), Diplomatico in City of London
Some tips for your application 🫡
Show Your Passion for the Brand:When writing your application, let your enthusiasm for Diplomático shine through! Share why you love the brand and how its heritage inspires you. This will help us see your genuine interest in the role.
Tailor Your Narrative:Make sure to customise your application to reflect the specific skills and experiences that align with the job description. Highlight your experience in global communications and how it relates to building brand fame and cultural relevance.
Be Data-Driven:We love numbers! If you've got experience in performance measurement and optimisation, make sure to include specific examples. Show us how your analytical skills have driven success in previous roles.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Remember, the deadline is 2nd November at 6pm!
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Know Your Brand Inside Out
Before the interview, dive deep into Diplomático's brand heritage and current market positioning. Understand their unique selling points and how they differentiate themselves in the luxury spirits market. This knowledge will help you articulate how your experience aligns with their vision.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed integrated global communications strategies in the past. Highlight your ability to lead external agencies and drive impactful campaigns, as this role requires a strategic leader who can manage multiple stakeholders effectively.
✨Demonstrate Cultural Awareness
Given the global nature of this role, be ready to talk about how you've adapted communication strategies to different cultural contexts. Share examples that showcase your understanding of diverse markets and how you've successfully navigated them in previous roles.
✨Bring Data to the Table
Analytical skills are key for this position, so prepare to discuss how you've used data to measure performance and optimise communications initiatives. Be specific about the metrics you tracked and the insights you gained, as this will demonstrate your ability to drive measurable results.
