At a Glance
- Tasks: Lead a dynamic team to drive brand growth in travel retail across the UK and Ireland.
- Company: Join Brown-Forman, a premium spirits company that values great people and teamwork.
- Benefits: Enjoy competitive pay, bonuses, and a range of premium benefits tailored for you.
- Other info: Embrace a culture of continuous learning and personal development.
- Why this job: Make a real impact by building relationships and executing innovative brand strategies.
- Qualifications: 3+ years in field sales with strong relationship-building and leadership skills.
The predicted salary is between 36000 - 60000 £ per year.
We believe great people build great brands. Being a part of Brown‑Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Total Rewards
At Brown‑Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, including your base salary, holiday bonus, and any incentives you may earn. We create an environment that nurtures and prioritizes continuous learning. At Brown‑Forman, you are empowered to take charge of your own development with a variety of customized, award-winning programs available for every step of your career journey.
This role will work to ensure the development of Brown‑Forman brands in the travel retail airport channel, across the UK and Ireland. Reporting into the Senior Commercial Manager Europe West, this position will be responsible for the day-to-day management of all travel retail customers and activities in the covered territory. Key tasks will include managing a team of promoters, securing profitable listings, building broad and deep customer relationships, maintaining merchandising guidelines, and coordinating promotional activities.
Meaningful Work from Day One
As Field Sales Supervisor, the role will assume operational responsibility for the accounts assigned in the region, ensuring alignment of activities and support across UK and Ireland. This role is responsible for the day-to-day execution of all travel retail activities in the region. The role will collaborate with GTR and local management teams to evaluate market conditions, implement sales and promotional plans, and recommend changes. A primary responsibility is to develop and maintain a unified, highly effective team of Brand Ambassadors through recruitment, coaching, training, and mentorship. The objective is to establish a visible, impactful presence of skilled, knowledgeable representatives across all strategic UK and Ireland locations, ensuring consistent brand messaging and exceptional consumer engagement.
What You Can Expect
- Identify profitable growth opportunities for the Brown‑Forman spirits portfolio.
- Work with GTR and brand teams to execute agreed brand plans and budgets to achieve regional goals in the assigned territory.
- Build dynamic and meaningful relationships with key stakeholders in the assigned accounts to interpret customer strategy, gain alignment, and achieve best-in-class partnership.
- Support annual pricing and listing negotiations with all customers.
- Identify and support brand-building opportunities through merchandising and promotional activities, additional store activities, training, incentivizing, rewarding, and influencing.
- Supervise the execution of these programs, evaluate and modify as appropriate.
- Support brand and portfolio strategies.
- Collaborate and align with domestic B-F personnel to maximize cooperation between B-F GTR and the Local Economy.
- Visit duty-free outlets in the region to gather insights from the shop floor and ensure the pre-defined presence of B-F brands.
- Build relationships with customer commercial and retail contacts to identify profitable growth opportunities and negotiate & influence the enhancement of our presence in duty-free stores, bars & restaurants.
- Partner with the Customer Marketing team to support the flawless execution of our brand-building activities & work with customers to evaluate these activities to make future recommendations.
- Recruit, lead, train, motivate & evaluate our Brand Consultants in the region.
- Partner with Customer Service / Supply Chain teams/suppliers to ensure timely availability of stock & materials for promotions & activations.
- Input into the monthly & quarterly performance review for Avolta & Aer Rianta.
What You Bring to the Table
- Minimum 3 years of experience in field sales, building strong relationships, and recruiting & leading sales consultants in a similar role.
- Able to work effectively as part of a team while also demonstrating the capacity for autonomous work within a matrix structure.
- Demonstrated ability to build strong, effective working relationships with external & internal stakeholders.
- Ability to communicate in written & spoken English, this is the business language used in the region.
- Strong computer skills with proficiency, or the ability to quickly build proficiency, on Google Workspace.
What Makes You Unique
- Experience working in the Travel Retail channel.
- A deep understanding of the region, gained from either directly working in the region or through working on projects in the region.
- In addition to the mandatory requirement of English, other language skills are a plus.
Who We Are
We believe great people build great brands. Being a part of Brown‑Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Field Sales Supervisor Europe GTR employer: Brown-Forman Australia Pty. Ltd.
Brown-Forman Corporation is an exceptional employer that values its employees by fostering a collaborative and inclusive work culture. With a strong focus on professional development, the company offers numerous growth opportunities and supports a healthy work-life balance, making it an ideal place for those looking to thrive in their HR careers while enjoying the vibrant atmosphere of Europe/IMEA.
Contact Details:
Brown-Forman Australia Pty. Ltd. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Field Sales Supervisor Europe GTR
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Brown-Forman on LinkedIn. Ask them about their experiences and any tips they might have for landing the Field Sales Supervisor role. Personal connections can give you insights that no job description can.
✨Tip Number 2
Prepare for the interview by researching the company culture and values. Brown-Forman is all about teamwork and bold ideas, so think of examples from your past where you've demonstrated these qualities. Show them you’re not just a fit for the role, but for the company too!
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate how your experience aligns with the responsibilities of managing a team and building relationships in the travel retail sector. Role-play with a friend or use a mirror to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Brown-Forman family. Let’s get you that dream job!
We think you need these skills to ace Field Sales Supervisor Europe GTR
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to work with Brown-Forman and contribute to their amazing brands.
Tailor Your CV:Make sure your CV is tailored to the Field Sales Supervisor role. Highlight your relevant experience in field sales and team management, and don’t forget to mention any specific achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell your story. Use it to explain why you’re the perfect fit for this role and how your skills can help Brown-Forman achieve its goals. Keep it engaging and personal!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining the team at Brown-Forman!
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Know Your Brands
Before the interview, dive deep into Brown-Forman's portfolio. Familiarise yourself with their key brands and recent campaigns, especially in the travel retail sector. This will not only show your enthusiasm but also help you discuss how you can contribute to brand growth.
✨Showcase Your Leadership Skills
As a Field Sales Supervisor, you'll be leading a team of Brand Ambassadors. Prepare examples from your past experiences where you've successfully recruited, trained, or motivated a team. Highlight your ability to build strong relationships and foster teamwork.
✨Understand the Market
Research the current trends in the travel retail market, particularly in the UK and Ireland. Be ready to discuss how you would identify profitable growth opportunities and adapt strategies based on market conditions. This shows you're proactive and knowledgeable.
✨Prepare Questions
Interviews are a two-way street! Prepare thoughtful questions about the company's culture, team dynamics, and future goals. This demonstrates your genuine interest in the role and helps you assess if it's the right fit for you.
