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- Tasks: Lead the Diplomatico Rum brand advocacy programme and build strong relationships in the UK.
- Company: Join Brown-Forman, a premium spirits company with a focus on personal and professional growth.
- Benefits: Enjoy competitive pay, premium benefits, and a supportive work environment.
- Why this job: Make an impact in the spirits industry while working with influential bars and bartenders.
- Qualifications: Experience in brand advocacy, bartending, and strong knowledge of the spirits category.
- Other info: Dynamic role with opportunities for networking and career advancement.
The predicted salary is between 36000 - 60000 £ per year.
We believe great people build great brands. And we know there is nothing better in the market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Meaningful Work From Day One
This is an exciting role within the UK Brand Advocacy team, accelerating Brown-Forman UK’s business and brand goals by leading the development and delivery of the Diplomatico Rum brand advocacy programme in the UK. This position requires +80% of time in trade, including evenings, overnight stays and weekends across the UK with a focus on London. This is a 12 months maternity leave cover contract.
What You Can Expect
- Core responsibilities:
- Strengthen and support the growth of Diplomatico by seeding the brand in prestige and influential accounts, raising brand awareness and focusing on the strategic brand pillars.
- Build Strong Relationships
- Cultivate relationships with key trade leaders, influential bars and bartenders to increase opportunities for the sales teams.
- Establish effective and trusted business partnerships with a variety of internal stakeholders, including the brand teams, customer marketing and sales teams.
- Serve as brand spokesperson at key Brand and Cocktail events in the UK.
- Sales support for joint business plans and inspiration days (on & off).
- Support brand events & initiatives (social media).
- Competition judging.
- Comply with all sales processes and tools.
- Monitoring and complying with administrative activities of the team.
- Effective planning and control of the company's budget and resources.
What You Bring to the Table
- Previous experience in brand advocacy/ambassadorial roles.
- Extensive background in bartending, mixology and drinks.
- Strong Spirits category knowledge (particularly Rum).
- Professional knowledge of the UK On Trade, influential bars and trend leading accounts.
- A strong network within the UK influential hospitality arena (Bars, Hotels & Restaurants).
- Strong Business Acumen.
What Makes You Unique
- Fluent English, both spoken and written.
- Great analytical skills, commercially savvy and solution focused to solving problems.
- Excellent presentation skills and translating information in a clear, appealing way.
- Self-starter with proven ability to identify issues and projects, plan and prioritise with demonstrated ability to organise and manage multiple projects to completion by specific deadlines.
- Superior communication skills (influencing, listening, presentations, written).
- Ability to build strong relationships at all levels with strong stakeholder awareness.
- Collaborative team player, with conflict management skills.
- Adaptable, flexible and resilient.
- IT literate - Google applications & MS Office applications.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment.
Diplomatico Rum Brand Ambassador UK (12 months fixed term contract) employer: Brown-Forman Australia Pty. Ltd.
Contact Detail:
Brown-Forman Australia Pty. Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Diplomatico Rum Brand Ambassador UK (12 months fixed term contract)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. The more relationships you build, the better your chances of landing that dream role.
✨Tip Number 2
Show off your passion for the brand! When you’re chatting with potential employers or at networking events, make sure to express your enthusiasm for Diplomatico Rum and the spirits industry. Your genuine interest can set you apart from other candidates.
✨Tip Number 3
Be prepared for interviews by knowing your stuff! Research Brown-Forman and their brand values, especially around Diplomatico Rum. Tailor your answers to reflect how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Diplomatico Rum Brand Ambassador UK (12 months fixed term contract)
Some tips for your application 🫡
Show Your Passion for Rum: When you're writing your application, let your love for rum shine through! Share any experiences you've had with Diplomatico or similar brands, and how they inspire you to be a brand ambassador. We want to see that enthusiasm!
Highlight Your Networking Skills: This role is all about building relationships, so make sure to mention your connections in the UK hospitality scene. Talk about how you've cultivated these relationships and how they can benefit the brand. We’re looking for someone who knows their way around influential bars and bartenders!
Be Clear and Concise: Your written application should be easy to read and straight to the point. Use clear language and avoid jargon. We appreciate a well-structured application that showcases your skills without unnecessary fluff. Remember, clarity is key!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Brown-Forman!
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Know Your Brand Inside Out
Before the interview, dive deep into the Diplomatico Rum brand. Understand its history, unique selling points, and current market position. This knowledge will not only impress your interviewers but also show your genuine passion for the role.
✨Showcase Your Networking Skills
Since building relationships is key in this role, come prepared with examples of how you've successfully cultivated connections in the hospitality industry. Share specific stories about influential bars or bartenders you've worked with to demonstrate your strong network.
✨Demonstrate Your Presentation Prowess
As a brand ambassador, you'll need to present the brand effectively. Practice articulating your thoughts clearly and confidently. Consider preparing a mini-presentation about a brand event or cocktail that showcases your presentation skills and creativity.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving abilities and adaptability. Think of scenarios where you had to manage multiple projects or resolve conflicts. Prepare concise, structured responses that highlight your analytical skills and business acumen.
