Field Sales Executive - Bristol/Bath/Cardiff

We believe great people build great brands. And we know there is nothing better in the market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Total Rewards

At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn. We create an environment that nurtures and prioritizes continuous learning. At Brown-Forman, you are empowered to take charge of your own development with a variety of customized, award‑winning programs available for every step of your career journey.

Brown-Forman has an ambition and focus to grow our On Trade business and the Field Sales Executive role is integral to our success. Part of the on‑trade sales team, the key responsibility in this role is to grow our independent on‑trade business and relationships within the specified territory and or cities which results in building Brown‑Forman’s portfolio presence. You will be expected to grow distribution, value, volume, brand education, visibility, and promotional activations for the B‑F portfolio to win in the on trade.

What You Can Expect

• Sustain and grow day to day relationships with all defined territory customers.
• Work with Customer to deliver Business Plans and firstly grow value and then volume.
• Work with National Regional Account Executive to identify new opportunities and prospect for new openings and sign up new relevant accounts for our brands.
• Build strong internal relationships across Brown‑Forman’s UK operation and wider On Trade team through collaborative working.
• Be a key On‑Trade point of contact for the business in your region attending events and building key relationships at appropriate events and activities.
• Journey plan and prepare for customer meetings within the Salesforce platform in a time‑bound and organised manner.
• Maintain a live territory plan for internal use.
• Create robust Account Plans for regional premium influencer accounts which deliver value and volume growth YoY in line with key KPIs.
• With the support of the RSM effectively plan and control of the company’s budget and resources.
• Utilise the CRM system fully.
• Comply with all sales processes and tools.
• Always follow corporate and social responsibility guidelines.
• With the support of the RSM execute, manage and evaluate incentive plans for staff and decision makers.

What You Bring to the Table

• Bachelor’s Degree or equivalent experience.
• IT and Social media experience and maturity - MS Office applications & Google applications.
• Strong Business Acumen.
• Fluent English, both spoken and written.
• Strong communication skills (influencing, listening, presentations, written).
• Self‑starter with ability to plan, prepare and gain alignment with others.
• Able to prioritise with demonstrated ability to organise and manage multiple projects to completion by specific time‑bound deadlines.
• Ability to build strong relationships at all levels with strong stakeholder awareness.
• Collaborative team player who is adaptable, flexible and resilient.
• Full UK Driving Licence (unless located in London).

What Makes You Unique

• Prior Experience within wine and spirits or luxury FMCG industries.
• Understanding of sales negotiation and results oriented mindset.
• Collaborative and cross‑functional approach to working.
• Great analytical skills, commercially savvy and solution focused to solving problems.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.