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For Companies At a Glance
- Tasks: Drive brand growth and execute strategic plans for El Jimador Tequila.
- Company: Join Brown-Forman, a leading premium spirits company known for its innovative brands.
- Benefits: Enjoy flexible working with 4 days in the office and Fridays remote, plus competitive pay and bonuses.
- Why this job: Be part of a dynamic team where your ideas matter and you can make a real impact.
- Qualifications: Previous marketing experience in FMCG or spirits, strong communication skills, and a passion for brands.
- Other info: Collaborate with global teams and develop your career in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
We believe great people build great brands. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Total Rewards
At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, including your base salary, holiday bonus, and any incentives you may earn. We create an environment that nurtures and prioritizes continuous learning. You are empowered to take charge of your own development with a variety of customized, award-winning programs available for every step of your career journey.
Meaningful Work From Day One
The Brand Manager Tequilas is a key member of the Emerging Brand team and a highly motivated marketer looking to shape the future of an exciting portfolio in a very dynamic category! The brand manager is responsible for driving profitable growth by building the strategic plans of his/her portfolio and ensuring best in class execution collaborating closely with the key UK & Global stakeholders. This role requires a strong ability to advocate & champion the brands within the business. The working style for this role is 4 days a week in our modern office in central London and Fridays working from home.
What You Can Expect
- Value Creation: Development of long-term and annual brand plans seeking approval from local, regional and global brand stakeholders. Guardian of the brand P&Ls - optimising strategy, investment, pricing & promotions across channels & SKU mix while monitoring brand performance and implementing corrective actions. Manage and track the A&P budgets for the brand including regular meetings with finance and budget owners to track spend.
- Strategic Relationships & Partnerships: Lead and champion the brand and shape the direction and growth of the different expressions with the support of the Head of Marketing. Partner closely with the Assistant Brand Manager on multiple projects while actively participating in the ABM development plan. Develop strong working relationships with internal, external (creative, media and BTL agencies) and global stakeholders. Act as a role model of B-F values.
- Drive for Results: Bring the brand plans to life by delivering best in class communication strategies and activation plans partnering closely with the UK cross functional team (Customer Marketing, Advocacy, Prestige and Sales). Work with the BBI team (Brand and Business Insights) to measure and review all relevant research data information and identify insights to unlock growth. Partner with the Head of Marketing to drive the communication agenda of the brand in the UK as well as championing a test & learn approach. Strongly partner with production and global team to ensure UK needs are fulfilled.
What You Bring to the Table
- FMCG/Spirit background.
- Previous marketing experience building brands within a dynamic and fragmented category.
- Experience in (operational) responsibility in ATL and BTL activities.
- Experience working closely with PR agencies and managing earned media campaigns.
- Strong & proven commercial skills.
- Passion for brands and able to translate this into “ambassador” style of attitude and behaviour to the rest of the organisation.
- On Trade knowledge and/or experience would be a plus.
- Fluent English, both spoken and written - Superior communication skills (influencing, listening, presentations, written).
What Makes You Unique
- You are a creative problem solver with proven experience of growing brands within dynamic categories.
- Self-Starter and growth mindset with an ability to challenge the status quo.
- Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships.
- Adaptable, flexible and resilient.
Who We Are
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Brand Manager Tequila - El Jimador employer: Brown-Forman Australia Pty. Ltd.
Contact Detail:
Brown-Forman Australia Pty. Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager Tequila - El Jimador
✨Tip Number 1
Familiarise yourself with the tequila market and Brown-Forman's brand portfolio. Understanding the competitive landscape and current trends will help you articulate how you can contribute to the growth of El Jimador during interviews.
✨Tip Number 2
Network with professionals in the FMCG and spirits industry. Attend relevant events or join online forums to connect with individuals who may provide insights or referrals that could enhance your application.
✨Tip Number 3
Prepare to discuss specific examples of successful brand management strategies you've implemented in the past. Highlight your experience with both ATL and BTL activities, as well as your ability to work collaboratively with cross-functional teams.
✨Tip Number 4
Showcase your passion for brands and creativity in problem-solving during your interactions with the company. This role requires a self-starter attitude, so be ready to demonstrate how you've challenged the status quo in previous roles.
We think you need these skills to ace Brand Manager Tequila - El Jimador
Some tips for your application 🫡
Understand the Role: Before applying, take time to thoroughly understand the responsibilities and requirements of the Brand Manager position at Brown-Forman. Tailor your application to highlight relevant experiences that align with their expectations.
Craft a Compelling CV: Your CV should not only list your previous roles but also showcase your achievements in brand management, particularly in FMCG or spirits. Use metrics to demonstrate your impact, such as growth percentages or successful campaigns.
Write a Tailored Cover Letter: In your cover letter, express your passion for brand management and the spirits industry. Mention specific projects or experiences that relate to the job description, and explain how you can contribute to Brown-Forman's goals.
Showcase Your Communication Skills: Since the role requires superior communication skills, ensure your application is well-written and free of errors. Use clear and concise language, and consider including examples of how you've effectively communicated in past roles.
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Show Your Passion for Brands
As a Brand Manager, it's crucial to demonstrate your enthusiasm for the brand and the spirits industry. Be prepared to discuss what excites you about El Jimador and how you can contribute to its growth. Share examples of how you've successfully built brands in the past.
✨Highlight Your Strategic Thinking
This role requires strong strategic planning skills. Be ready to talk about how you've developed and executed brand plans in previous positions. Use specific examples to illustrate your ability to optimise strategies and drive profitable growth.
✨Emphasise Collaboration Skills
Brown-Forman values teamwork, so it's important to showcase your collaborative nature. Discuss experiences where you've worked closely with cross-functional teams or external partners, and how those relationships contributed to successful outcomes.
✨Prepare for Problem-Solving Scenarios
Expect to be asked about challenges you've faced in brand management and how you overcame them. Prepare a few scenarios that highlight your creative problem-solving abilities and your capacity to adapt in a dynamic environment.
