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For Companies At a Glance
- Tasks: Drive brand growth through strategic planning and collaboration with global stakeholders.
- Company: Join Brown-Forman, a leading premium spirits company that values great people and innovative ideas.
- Benefits: Enjoy competitive pay, holiday bonuses, remote work options, and continuous learning opportunities.
- Why this job: Be part of a dynamic team where your creativity and passion for brands can shine.
- Qualifications: Experience in FMCG or spirits, strong commercial skills, and excellent communication abilities required.
- Other info: Work four days in the London office and one day from home, fostering a flexible work environment.
The predicted salary is between 28800 - 48000 £ per year.
We believe great people build great brands. And we know there is nothing better in the market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Total Rewards
At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, including your base salary, holiday bonus, and incentives. We create an environment that nurtures and prioritizes continuous learning. At Brown-Forman, you are empowered to take charge of your development with various customized, award-winning programs available for every step of your career.
Role Overview
The brand manager is responsible for driving profitable growth by building strategic plans for their portfolio and ensuring best-in-class execution, collaborating closely with key UK & global stakeholders. This role requires a strong ability to advocate for and champion the brands within the business. The working style for this role will be four days a week in our modern London office, with Fridays working from home.
What You Can Expect
- Value Creation: Development of long-term and annual brand plans seeking approval from local, regional, and global stakeholders. Managing and optimizing brand P&Ls, including strategy, investment, pricing, and promotions across channels and SKUs, while monitoring performance and implementing corrective actions. Managing and tracking A&P budgets with regular meetings with finance and budget owners.
- Strategic Relationships & Partnerships: Leading and championing the brand, shaping its direction and growth with support from the Head of Marketing. Partnering with the Assistant Brand Manager on projects and development plans. Developing strong relationships with internal teams, external agencies, and global stakeholders.
- Drive for Results: Bringing brand plans to life through communication strategies and activation plans with the UK cross-functional team. Collaborating with the BBI team to measure research data and identify insights for growth. Partnering with the Head of Marketing to drive the brand's communication agenda in the UK, adopting a test & learn approach. Ensuring UK needs are met through close cooperation with production and global teams.
What You Bring
- FMCG/Spirit background
- Experience in building brands within dynamic, fragmented categories
- Operational responsibility in ATL and BTL activities
- Experience managing earned media campaigns and working with PR agencies
- Strong commercial skills
- A passion for brands and the ability to act as an ambassador within the organization
- On-trade knowledge or experience is a plus
- Excellent communication skills, including influencing, listening, and presentation skills
What Makes You Unique
- A creative problem solver with proven brand growth experience
- A self-starter with a growth mindset, capable of challenging the status quo
- A collaborative team player with strong interpersonal and conflict management skills
- Adaptable, flexible, and resilient
What We Offer
Total Rewards at Brown-Forman are designed to engage our people and ensure sustainable, profitable growth. As a premium spirits company, we offer competitive pay structures and a range of benefits reflecting our values and supporting our diverse workforce.
Brown-Forman Corporation is committed to equal opportunity employment and provides full and fair employment opportunities without regard to race, color, religion, national origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, or disability.
Brand Manager Gin Mare & Diplomático employer: Brown-Forman Australia Pty. Ltd.
Contact Detail:
Brown-Forman Australia Pty. Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager Gin Mare & Diplomático
✨Tip Number 1
Familiarise yourself with the brands you'll be managing, like Gin Mare and Diplomático. Understand their unique selling points, target audience, and market positioning. This knowledge will help you articulate your vision for the brand during interviews.
✨Tip Number 2
Network with professionals in the FMCG and spirits industry. Attend relevant events or join online forums to connect with people who can provide insights into the role and company culture at Brown-Forman. Personal connections can often lead to job opportunities.
✨Tip Number 3
Showcase your experience with brand management and commercial skills through real-life examples. Be prepared to discuss specific campaigns you've worked on, the results achieved, and how you overcame challenges. This will demonstrate your capability to drive brand growth.
✨Tip Number 4
Research Brown-Forman's values and culture thoroughly. Be ready to discuss how your personal values align with theirs, especially regarding teamwork and continuous learning. This alignment can set you apart as a candidate who fits well within their environment.
We think you need these skills to ace Brand Manager Gin Mare & Diplomático
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and skills required for the Brand Manager position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant experience in FMCG or spirits, brand management, and any operational responsibilities you've held. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for brands and your understanding of the spirits market. Highlight specific examples of how you've successfully driven brand growth and collaborated with teams, showcasing your communication and interpersonal skills.
Showcase Your Creativity: Since the role requires a creative problem solver, include examples of innovative ideas or campaigns you've implemented in past positions. This will help demonstrate your ability to think outside the box and contribute to the brand's growth.
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Show Your Passion for Brands
Make sure to express your enthusiasm for the brands you'll be managing. Share specific examples of how you've successfully built or promoted brands in the past, and demonstrate your understanding of the FMCG and spirits market.
✨Highlight Your Strategic Thinking
Prepare to discuss your experience in developing long-term brand plans and how you’ve driven profitable growth. Be ready to provide examples of how you've collaborated with stakeholders to achieve brand objectives.
✨Demonstrate Strong Communication Skills
Since the role requires excellent communication skills, practice articulating your thoughts clearly. Be prepared to showcase your influencing and presentation skills through examples from your previous roles.
✨Emphasise Team Collaboration
Brown-Forman values teamwork, so be ready to discuss how you've worked effectively within cross-functional teams. Share instances where you've successfully partnered with others to drive results and overcome challenges.
