At a Glance
- Tasks: Support brand strategy and drive growth for Jack Daniel's in the UK.
- Company: Join Brown-Forman, a leading premium spirits company with a vibrant culture.
- Benefits: Enjoy competitive pay, hybrid work, and a range of premium benefits.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Be part of an iconic brand and collaborate on exciting projects like McLaren F1.
- Qualifications: Marketing experience, strong communication skills, and a passion for brand building.
The predicted salary is between 35000 - 45000 £ per year.
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. This is an office/hybrid role (4 days a week at London office, Fridays working from home).
Meaningful Work From Day One
In the pursuit of our vision to be the most valuable spirits brand in the world, the JD Assistant Brand Manager (ABM) is responsible for supporting the delivery of profitable growth for the Jack Daniel’s trademark in the UK in a meaningful way. You will assist the Senior Brand Manager (SBM) in driving long‑term growth by balancing innovation, consumer‑centricity, and commercial excellence across the UK. This role supports the implementation of portfolio management, including the NPD and innovation pipeline, while helping to build brand relevance through meaningful experiences. Additionally, you will partner with the SBM in managing relationships with global brand teams and agencies regarding the development and activation of our global partnership with the McLaren F1 team.
What You Can Expect
- Brand strategy execution and implementation: Support day‑to‑day brand strategy execution and implement campaign initiatives.
- Portfolio Management & Innovation Support: Collaborate with local and global teams to support the definition of the multi‑year product roadmap. Assist in identifying white‑space opportunities and support the end‑to‑end development of high‑impact innovations that align with brand equity and financial goals.
- Consumer Experience & Journey: Help design and oversee the end‑to‑end consumer journey. Work to ensure consistent, premium brand interactions across all touchpoints to drive loyalty, meaning, and engagement.
- Global Partnership with McLaren: Collaborate with the JD Global Team and agencies managing the McLaren F1 partnership, to implement UK activations for McLaren in the trade and consumer space. Evaluate and assess results to inform future implementations.
- Brand Planning & Resource Allocation: Support the annual brand planning process and budget management. Help optimise resource allocation to maximise ROI across both global and local initiatives.
- Competitive Monitoring & Insights: Continuously analyse market trends and competitor movements. Synthesize external insights to pivot strategies and foster a consumer‑centric culture within the team.
- Commercial Collaboration: Partner closely with Sales, Customer Marketing, and Finance teams to translate brand strategies into actionable commercial plans that drive volume and value share in both on‑trade and off‑trade channels.
- Drive for Results: Help with monthly brand performance reviews—including competitive set commentary. Responsible for A & P management: raising POs, recording, monitoring, and maintaining spends at all times to stay on budget. Own ongoing post‑evaluations of brand activities so learnings can be applied to the planning cycle to drive marketing effectiveness and efficiency.
- Strategic Relationships & Partnerships: Build and maintain strong relationships with the Jack Daniel’s Global Team. Work closely with key cross‑functional counterparts, including Supply Chain, Sales, Customer Marketing, Finance, Category, Insights, Legal, and Compliance. Initiate and maintain close, consistent communication with external agencies. Champion the brand internally by organising events and tastings to promote the Jack Daniel’s portfolio. Partner with production and the global team to ensure UK needs are fulfilled. Act as a role model of Brown‑Forman (B‑F) values.
What You Bring to the Table
- Previous experience working in marketing, either in‑house or at the agency side.
- Good knowledge of P&L and budgeting.
- Experience presenting to various stakeholders.
- IT literate – MS Office applications & Google applications.
- A people‑person and empathetic; ability to build strong relationships at all levels.
- Passion and drive to learn.
- Collaborative team player; adaptable and flexible.
- Fluent English, both spoken and written.
- Great communication skills (listening, presentations, written).
- Strong analytical skills and attention to detail.
What We Offer
Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We provide a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment.
Assistant Brand Manager - Jack Daniel's employer: Brown-Forman Australia Pty. Ltd.
Brown-Forman Corporation is an exceptional employer that values its employees by fostering a collaborative and inclusive work culture. With a strong focus on professional development, the company offers numerous growth opportunities and supports a healthy work-life balance, making it an ideal place for those looking to thrive in their HR careers while enjoying the vibrant atmosphere of Europe/IMEA.
Contact Details:
Brown-Forman Australia Pty. Ltd. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Brand Manager - Jack Daniel's
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Brown-Forman. A friendly chat can open doors and give you insights that might just land you that Assistant Brand Manager role.
✨Tip Number 2
Show off your passion for the brand! When you get the chance to speak with someone from Brown-Forman, make sure to express your enthusiasm for Jack Daniel's and how you can contribute to its growth. Authenticity goes a long way!
✨Tip Number 3
Prepare for interviews by diving deep into market trends and competitor analysis. Being able to discuss these topics confidently will show that you're not just a candidate, but a potential asset to the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Brown-Forman family.
We think you need these skills to ace Assistant Brand Manager - Jack Daniel's
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the Jack Daniel's brand shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the brand and its values.
Tailor Your CV:Make sure your CV is tailored to the Assistant Brand Manager role. Highlight relevant experience in marketing, budgeting, and collaboration. We love seeing how your skills align with what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Be specific about your experiences and how they relate to the responsibilities listed in the job description. We want to know what makes you tick!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the Brown-Forman family.
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Know Your Brand Inside Out
Before the interview, dive deep into Jack Daniel's history, values, and current market position. Understand their recent campaigns and partnerships, especially with McLaren F1. This knowledge will help you demonstrate your passion for the brand and show that you're ready to contribute meaningfully.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've analysed market trends or consumer behaviour to inform strategies. This will highlight your ability to think critically and align with the role's focus on consumer-centricity.
✨Emphasise Team Collaboration
Since this role involves working closely with various teams, share specific examples of successful collaborations from your previous experiences. Highlight how you’ve built relationships and worked towards common goals, as teamwork is key at Brown-Forman.
✨Prepare Questions That Matter
At the end of the interview, ask insightful questions about the brand's future direction or how they measure success in their campaigns. This shows your genuine interest in the role and helps you assess if the company culture aligns with your values.
