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- Tasks: Lead advocacy strategies and manage a team of Brand Ambassadors for Woodford Reserve.
- Company: Join Brown-Forman, a premium spirits company that values personal and professional growth.
- Benefits: Enjoy competitive pay, holiday bonuses, and a range of premium employee benefits.
- Why this job: Be part of a collaborative culture where your bold ideas can shine and make an impact.
- Qualifications: Experience in the spirits industry, leadership skills, and a passion for cocktail culture are essential.
- Other info: Submit a 30-second video introduction along with your CV; London presence required.
The predicted salary is between 36000 - 60000 £ per year.
We believe great people build great brands. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Total Rewards
At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, including your base salary, holiday bonus, and any incentives you may earn. We create an environment that nurtures and prioritizes continuous learning. You are empowered to take charge of your own development with a variety of customized, award-winning programs available for every step of your career journey.
This position sets the vision, objectives, and advocacy strategies for the B-F portfolio in the UK, ensuring they’re scalable to the Northwest Europe region. Leading a team of Brand Ambassadors, the Advocacy Manager oversees the execution of flagship events and advocacy initiatives which win the hearts and minds of both internal and external stakeholders. This position is responsible for leading and executing the advocacy programme for Woodford Reserve; the world’s finest bourbon. This is a role where you will need to be in London for the majority of the time due to where the customers are.
What You Can Expect
- Strategic Advocacy
- Develop and implement a comprehensive UK advocacy strategy for the Brown-Forman portfolio.
- Develop a detailed annual plan for Woodford Reserve, aligning with marketing and commercial objectives.
- Define and track key performance indicators (KPIs) for advocacy initiatives, including brand awareness, trade engagement, media coverage, and sales uplift.
- Conduct regular (UK) market visits and competitor benchmarking to identify emerging trends and opportunities for brand advocacy.
- Produce quarterly reports detailing advocacy program performance, including ROI analysis and recommendations for optimisation.
- Brand Ambassador Leadership & Execution
- Lead, mentor and develop a team of Brand Ambassadors, ensuring they have the skills and resources to deliver exceptional advocacy experiences.
- Oversee the planning and execution of flagship events, masterclasses, and trade activations, ensuring consistent brand messaging and premium execution.
- Establish and maintain clear communication channels with Brand Ambassadors, providing regular feedback and performance reviews.
- Implement a structured training program for Brand Ambassadors, focusing on product knowledge, presentation skills, and relationship building.
- Stakeholder Engagement & Relationship Building
- Cultivate and maintain strong relationships with influencer on-trade accounts, award-winning bartenders, retail industry influencers, and media contacts.
- Identify and engage with key opinion leaders (KOLs) and creators to amplify brand messaging and build long-term partnerships.
- Lead the trade PR agenda, securing positive media coverage and managing brand reputation.
- Organise and lead the internal National Conference, ensuring seamless execution and impactful content delivery.
- Performance Measurement & Resource Management
- Track and analyze the effectiveness of advocacy programs, providing regular reports and recommendations for improvement.
- Manage the advocacy budget effectively, ensuring optimal resource allocation and ROI.
- Ensure all advocacy initiatives are scalable and adaptable for distribution partners across the Northwest Europe cluster.
- Implement a robust evaluation process for all advocacy activities, capturing key learnings and best practices.
What You Bring to the Table
- Deep, technical knowledge of the spirits world.
- Experience working with luxury brands and their clientele.
- Keen interest and passion in the On-Trade and cocktail culture.
- Leadership and mentoring/training skills.
- Ability to build strong relationships at all levels with strong stakeholder awareness.
- Collaborative team player.
- Self-starter with proven ability to plan and prioritise with demonstrated ability to manage multiple projects.
- Fluent English, both spoken and written.
- Able and willing to travel and attend evening and weekend events when needed.
- Superior communication skills (influencing, listening, presentations, written).
What Makes You Unique
- Prior experience of line management.
- Experience in developing a strategy for Advocacy that aligns with commercial goals.
Who We Are
We believe great people build great brands. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Contact Detail:
Brown-Forman Australia Pty. Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Advocacy Manager
✨Tip Number 1
Familiarise yourself with Brown-Forman's brand portfolio, especially Woodford Reserve. Understanding the unique selling points and market positioning of their products will help you articulate your passion and knowledge during interviews.
✨Tip Number 2
Network with current or former employees of Brown-Forman on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Advocacy Manager role.
✨Tip Number 3
Prepare to discuss specific advocacy strategies you've implemented in previous roles. Highlighting your experience in developing and executing successful campaigns will demonstrate your capability to lead the advocacy programme effectively.
✨Tip Number 4
Showcase your leadership skills by sharing examples of how you've mentored or developed teams in the past. This is crucial for the Advocacy Manager position, as you'll be leading a team of Brand Ambassadors.
We think you need these skills to ace Advocacy Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in advocacy, brand management, and leadership. Use specific examples that demonstrate your ability to develop strategies and lead teams, particularly in the spirits or luxury brand sectors.
Craft a Compelling Video Introduction: Since a 30-second video introduction is required, plan what you want to say carefully. Introduce yourself, mention your relevant experience, and express your passion for the role and the brand. Keep it engaging and professional.
Highlight Your Stakeholder Engagement Skills: In your application, emphasise your experience in building relationships with key stakeholders, such as influencers and industry leaders. Provide examples of how you've successfully engaged with these groups to enhance brand visibility.
Showcase Your Strategic Thinking: Demonstrate your ability to develop and implement advocacy strategies. Include any metrics or KPIs you've used in previous roles to measure success, and explain how you can apply this knowledge to the Brown-Forman portfolio.
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Show Your Passion for Spirits
Make sure to express your deep knowledge and enthusiasm for the spirits industry during the interview. Discuss your experiences with luxury brands and how they have shaped your understanding of cocktail culture.
✨Demonstrate Leadership Skills
Prepare examples that showcase your leadership and mentoring abilities. Talk about how you've successfully led teams in the past, particularly in executing events or initiatives that align with brand advocacy.
✨Highlight Relationship Building
Be ready to discuss your strategies for building strong relationships with stakeholders. Share specific instances where you engaged with key opinion leaders or influencers to enhance brand messaging.
✨Prepare for Performance Metrics Discussion
Understand the key performance indicators relevant to advocacy initiatives. Be prepared to discuss how you would track and analyse the effectiveness of advocacy programmes, including ROI analysis and recommendations for optimisation.