At a Glance
- Tasks: Lead the Jack & Coke partnership and drive growth for Jack Daniel’s RTD portfolio.
- Company: Join the iconic Jack Daniel’s team at Brown-Forman, a leader in premium spirits.
- Benefits: Enjoy competitive pay, flexible working, and a vibrant company culture.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact on a world-class brand while having fun and being creative.
- Qualifications: Marketing degree or 4+ years in the spirits/beverage industry required.
The predicted salary is between 56700 - 69300 £ per year.
Living life under your own terms is part of Jack Daniel’s maverick mantra and one the team lives and upholds daily. The pride and joy working for an iconic world class badge brand is purposeful, fun and rewarding!
Meaningful Work From Day One
As part of our ambition to make Jack Daniel’s the most valuable spirits brand in the world, the Brand Manager RTD (Ready-to-Drink) will play a key role in driving profitable growth for the Jack Daniel’s trademark in the UK. In this role, you will lead the iconic Jack & Coke partnership in the UK, strengthening consumer engagement and delivering meaningful commercial impact. You will manage the existing Jack Daniel’s RTD portfolio and lead the development, execution and launch of new products that support our growth ambitions and respond to evolving consumer needs. The working style for this is 4 days a week out of our modern office in Fitrovia in central London with Fridays at home.
What You Can Expect
- Jack & Coke Partnership transition management: Partner effectively across teams to support a smooth transition of the Jack & Coke portfolio back into to the Brown Forman ownership. Build strong strategic relationships with key internal and external partners to ensure close alignment.
- RTD portfolio and innovation leadership: Optimise the existing portfolio and identify white-space opportunities to shape a clear multi-year roadmap. Lead high-impact innovation from development through to launch, ensuring alignment with brand strategy, commercial priorities and long-term RTD growth ambitions.
- Market research and ideation: Leverage consumer insights, category performance and cultural trends to shape an insight-led approach. Translate these learnings into viable business opportunities, compelling innovation territories and a strong pipeline of new product ideas.
- Jack & Coke partnership activation: Work closely with the Jack Daniel’s Communications team to amplify the Jack & Coke partnership. Translate brand positioning into culturally relevant, high-impact consumer experiences that strengthen engagement and reinforce Jack Daniel’s premium credentials.
- Brand planning: Support the annual Jack Daniel’s brand planning process, ensuring clear strategic alignment with commercial objectives, growth priorities and the broader UK brand agenda.
- Performance tracking and optimisation: Track performance, analyse results and identify key learnings to optimise activity. Use insights, commercial performance and business impact to inform recommendations and improve future plans.
- Cross-functional collaboration: Engage, influence and collaborate with internal cross-functional partners across Insights, Customer Marketing, Sales, Supply Chain, Legal, Finance and Global teams. Translate brand strategies into actionable commercial plans that support effective execution across the business.
- A&P budget management: Manage A&P budgets with discipline and accuracy, including tracking, forecasting and spend optimisation.
What You Bring to the Table
- Qualified in marketing and/or minimum 4 years relevant experience
- Spirits/Beverage/CPG industry experience
- Proven track record of successfully delivering brand growth in a highly competitive environment
- Commercial acumen, P&L literate
- RTD experience would be a plus
What Makes You Unique
- Curious and data-driven: keeps close to consumer, category and cultural trends, translating insights into clear actions for the RTD portfolio.
- Passionate brand builder: brings energy and conviction to inspire others behind the brand and its growth ambitions.
- Strong cross-functional collaborator: builds positive working relationships across teams and partners effectively to deliver shared goals.
- Agile self-starter: works with pace, ownership and flexibility, remaining confident and effective in ambiguity.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Brand Manager RTD - Jack Daniels employer: Brown--forma
At Brown-Forman, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to thrive both personally and professionally. As a Brand Manager for Jack Daniel's RTD in the heart of London, you will enjoy a flexible working arrangement, competitive benefits, and the opportunity to lead innovative projects that shape the future of our iconic brand. Join us to be part of a team that values collaboration, creativity, and meaningful contributions to our growth ambitions.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager RTD - Jack Daniels
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Brown--forma and show them what you can bring to the table.
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We think you need these skills to ace Brand Manager RTD - Jack Daniels
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Brown--forma. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Brown--forma:Show us that you’ve done your homework! In your application, briefly mention what you admire about Brown--forma’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Brown--forma
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Brown--forma will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Brown--forma, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
