Technical

Closing Date: 04/03/2026

Business Wales - Senior Marketing Executive

Term: Permanent

Salary: Salary starting from £29,000

Location: Regular Homeworker

Hours: 37.5 hours per week

Business in Focus is the lead delivery partner in Enterprise Partnership Cymru (EPC), along with Menter Môn, M-SParc and an eco‑system of support agencies across Wales. EPC has won the contract to deliver the Business Wales service on behalf of the Welsh Government, providing advice and support to entrepreneurs pan‑Wales. The Entrepreneurship and Start‑Up Service focuses on providing a wide range of advice to young people and start‑up businesses through a variety of means including digital, telephone and face‑to‑face support.

The Marketing & Engagement Executive promotes entrepreneurship across Wales through high quality content creation, social media activity, partner engagement, event support and data driven reporting. Working closely with the Marketing Manager, delivery teams and wider ESU colleagues, the role ensures all marketing is current, impactful and aligned with service priorities. In addition to core marketing responsibilities, the role contributes to wider Entrepreneurship & Start Up (ESU) activity by liaising regularly with Welsh Government, BW ESU management and key stakeholders. This includes supporting collaborative projects, contributing to the development of Entrepreneurship Engagement across Business Wales and the Big Ideas Wales campaign, and working with partners to build understanding of entrepreneurship and co‑produce activity that inspires young people and aspiring entrepreneurs across Wales.

Responsibilities

• Deliver marketing campaigns for Entrepreneurship & Start up, including Big Ideas Wales.
• Maintain brand consistency and manage Big Ideas Wales social media channels.
• Produce and publish high quality content (stories, video, photography).
• Plan and maintain content calendars.
• Support event delivery, including agency coordination, attendee communications and content production.
• Act as a point of contact for events, managing incoming enquiries and requests.
• Assist with event materials, merchandise and documentation.
• Attend events across Wales, sometimes outside normal hours.
• Produce insight led reports to inform future activity.
• Carry out trend, competitor and audience research.

Person Specification

• Proven work experience with good CPD activities to support development and knowledge in operational Marketing role.
• Content creation (high-quality photo/video/interviews).
• Event support & coordination.
• Understanding of entrepreneurship and business audiences.

Benefits

• Generous holiday entitlement (25 days annual leave plus 8 days bank holiday based on FTE).
• Flexible modern working practices such as TOIL.
• 6 late starts/early finishes per annum (equates to two hours each).
• Learning and Development opportunities.
• Employee assistance programme.
• Competitive salary.
• 6% Employer contribution pension.
• Income protection benefit.

Please be aware we may withdraw the advert early if we receive a high volume of applicants. As part of the recruitment process you will be invited to an Assessment based technical exercise.

Diversity Statement: We are committed to building and developing a workforce that truly represents our community. We champion the unique things that make each person who they are and celebrate those differences. As such, we are an equal opportunity employer and welcome applications from individuals of all backgrounds. We value diversity and strive to create an inclusive and respectful environment where everyone can reach their full potential, regardless of disability, sex, gender identity, race, sexual orientation, age, religion or belief, pregnancy and maternity, or marriage and civil partnership status.

We recognize and respect religious and cultural observances, and, where possible, aim to avoid scheduling recruitment activities on days of religious ceremonies or holidays to ensure all candidates have equal opportunities to participate. We are committed to promoting and using the Welsh language in our workplace. We encourage and support our employees to learn and use Welsh. We welcome applications from Welsh speakers and encourage the use of Welsh in all aspects of our work. We will ensure that in roles where the ability to speak Welsh is essential or desirable, this will be noted in relevant job advertisements. Applicants can submit their applications in either English or Welsh and we provide recruitment documentation in both languages.

As a forces-friendly employer, we have signed the Armed Forces Covenant and hold the bronze award in the Defence Employer Recognition Scheme. We are a welcoming and inclusive workplace for Armed Forces colleagues and work in collaboration with the Career Transition Partnership. We actively support the employment of veterans, recognizing military skills and qualifications in our recruitment process. We also support flexible leave for Service spouses and partners around a partners’ deployment.

If you would like to apply for this vacancy in Welsh, please complete the application form above and submit it to recruitment@Businessinfocus.co.uk by the closing date. If you would like to discuss this role further or would like to speak to someone about reasonable adjustments, please contact our Recruitment team on 01656 868545 or via email recruitment@businessinfocus.co.uk.

We are an equal opportunities employer and we are proud that we have been awarded the following accreditations: