Head of Affinity in London

Head of Affinity in London

London Full-Time 80000 - 100000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Lead strategy and growth for Affinity Accident & Health portfolio, focusing on travel-related products.
  • Company: Dynamic insurance provider with a meritocratic culture that values self-starters.
  • Benefits: Negotiable salary, bonus, and comprehensive benefits package.
  • Other info: Join a diverse team with opportunities for leadership and career growth.
  • Why this job: Make a real impact in the insurance industry while driving innovation and partnerships.
  • Qualifications: Significant A&H underwriting experience and strong commercial instincts required.

The predicted salary is between 80000 - 100000 £ per year.

Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.

The Head of Affinity Accident & Health will lead the strategy, underwriting performance, and growth of Millstream’s Affinity A&H portfolio, with a strong emphasis on travel‑related products, embedded insurance solutions, and digital distribution partnerships. This role will be instrumental in expanding Millstream’s position as a leading provider of white‑labelled and embedded insurance propositions, delivering scalable, partner‑led solutions across UK markets. The successful candidate will combine deep A&H technical expertise with strong commercial instincts and a proven ability to build and manage high‑performing affinity partnerships.

Key Responsibilities

  • Strategy & Growth
    • Define and execute the Affinity A&H strategy, aligned with Millstream’s growth ambitions in travel and personal accident & sickness products.
    • Identify and develop opportunities in embedded insurance, digital platforms, and non‑traditional distribution.
    • Expand Millstream’s presence across UK and selected international markets.
  • Underwriting & Portfolio Management
    • Own underwriting performance for the Affinity A&H portfolio, ensuring profitable and sustainable growth.
    • Set underwriting appetite, pricing frameworks, and governance standards.
    • Drive portfolio optimisation through data‑led insights, monitoring loss ratios, partner performance, and product profitability.
    • Maintain strong underwriting discipline aligned with capacity provider expectations.
  • Affinity Partnerships & Distribution
    • Lead the development and management of key affinity relationships, including Police Federations, Employee Benefits, Membership organisations, NGOs and digital platforms.
    • Structure and negotiate long‑term, scalable partnerships.
    • Collaborate with distribution and broker partners to deepen market reach.
  • Product Development & Embedded Solutions
    • Oversee development of travel and A&H products, including travel insurance (multi‑trip, embedded protection), personal accident & sickness, ancillary A&H covers, and assistance‑led and value‑added propositions.
    • Drive innovation in API‑enabled, embedded products aligned to partner journeys.
  • Capacity & Market Management
    • Work closely with capacity providers to maintain strong relationships and confidence in Millstream’s underwriting philosophy.
    • Secure and optimise capacity for growth.
    • Ensure alignment on risk appetite and performance expectations.
  • Financial Performance & Governance
    • Deliver financial targets including GWP, revenue, and underwriting profitability.
    • Provide regular portfolio reporting to senior leadership and capacity providers.
    • Ensure compliance with FCA requirements and internal governance frameworks.
  • Leadership & Team Development
    • Lead and develop a high‑performing underwriting and portfolio team.
    • Embed a commercial, partner‑centric and performance‑driven culture.
    • Strengthen technical underwriting capability alongside innovation and agility.

Key Deliverables / Success Metrics

  • Delivery of profitable growth in Affinity A&H portfolio.
  • Achievement of target loss ratio and combined ratio.
  • Expansion of high‑quality embedded and affinity partnerships.
  • Strength and stability of capacity relationships.
  • Team performance, engagement, and retention.

Skills & Experience Required

  • Technical & Market Expertise
    • Significant A&H underwriting experience, ideally with travel or affinity focus.
    • Strong understanding of embedded insurance models and digital distribution.
    • Experience managing delegated authority or MGA environments.
  • Commercial & Partnership Skills
    • Proven track record in building and scaling affinity or embedded distribution partnerships.
    • Strong negotiation skills and commercial judgment.
    • Experience working with capacity providers and reinsurers.
  • Leadership
    • Experience leading underwriting or portfolio teams.
    • Ability to influence at senior level internally and externally.
    • Track record of delivering change, growth, and innovation.
  • Personal Attributes
    • Entrepreneurial mindset with strong execution focus.
    • Data‑driven and commercially astute.
    • Collaborative and partner‑oriented.
    • Adaptable and comfortable in a growth‑focused environment.
  • Qualifications
    • ACII or equivalent (desirable).

Key Stakeholders

  • Chief Underwriting Officer & Executive Team.
  • Capacity Providers / Insurers.
  • Distribution & Broker Partners.
  • Claims & Assistance Providers.
  • Compliance & Risk.

We are an Equal Opportunity Employer. We take pride in the diversity of our team and seek diversity in our applicants.

Head of Affinity in London employer: Brown & Brown

At Millstream, we foster a dynamic and meritocratic work environment that champions self-starters and prioritises customer-centric solutions. As the Head of Affinity in London, you will not only lead innovative strategies in the Accident & Health sector but also benefit from a culture that encourages professional growth, collaboration, and the development of high-performing partnerships. With competitive compensation, bonuses, and a commitment to diversity, Millstream is an exceptional employer for those seeking meaningful and rewarding careers in the insurance industry.

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Contact Details:

Brown & Brown Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Affinity in London

Tip Number 1

Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.

Tip Number 2

Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you show them you're not just a fit for the role, but for the team too!

Tip Number 3

Practice your pitch! Be ready to explain how your experience and skills make you the perfect candidate for the Head of Affinity role. Keep it concise and impactful – you want to leave a lasting impression.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.

We think you need these skills to ace Head of Affinity in London

A&H Underwriting Experience
Travel Insurance Knowledge
Embedded Insurance Models
Digital Distribution Expertise
Affinity Partnership Development
Negotiation Skills
Commercial Judgment

Some tips for your application 🫡

Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how your experience aligns with our mission and how you can contribute to our growth in the Affinity A&H space.

Tailor Your CV:Make sure to customise your CV for this specific role. Highlight your relevant experience in underwriting and affinity partnerships, and don’t forget to mention any successes you've had in similar positions. We love seeing how you’ve made an impact!

Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your qualifications and fit for the role.

Apply Through Our Website:We encourage you to submit your application directly through our website. This helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!

How to prepare for a job interview at Brown & Brown

Know Your Stuff

Make sure you brush up on your A&H underwriting knowledge, especially around travel-related products and embedded insurance solutions. Familiarise yourself with Millstream’s current portfolio and be ready to discuss how you can contribute to its growth.

Showcase Your Partnerships Experience

Be prepared to share specific examples of how you've built and managed successful affinity partnerships in the past. Highlight your negotiation skills and any innovative strategies you've implemented to deepen market reach.

Demonstrate Your Leadership Skills

Think about your leadership style and how it aligns with Millstream’s culture. Be ready to discuss how you've developed high-performing teams and fostered a commercial, partner-centric environment in previous roles.

Ask Insightful Questions

Prepare thoughtful questions that show your interest in Millstream’s strategy and future direction. Inquire about their approach to innovation in embedded products or how they maintain strong relationships with capacity providers.