Head of Affinity

Head of Affinity

Full-Time No working from home possible
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Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.

Head of Affinity (Accident & Health)

Location: London

Package: £Negotiable + Bonus + Benefits

The Head of Affinity Accident & Health will lead the strategy, underwriting performance, and growth of Millstream’s Affinity A&H portfolio, with a strong emphasis on travel-related products, embedded insurance solutions, and digital distribution partnerships.

This role will be instrumental in expanding Millstream’s position as a leading provider of white-labelled and embedded insurance propositions, delivering scalable, partner-led solutions across UK markets. The successful candidate will combine deep A&H technical expertise with strong commercial instincts and a proven ability to build and manage high-performing affinity partnerships.

Key Responsibilities

Strategy & Growth

  • Define and execute the Affinity A&H strategy, aligned with Millstream’s growth ambitions in travel and personal accident & sickness products.
  • Identify and develop opportunities in embedded insurance, digital platforms, and non-traditional distribution.
  • Expand Millstream’s presence across UK and selected international markets.

Underwriting & Portfolio Management

  • Own underwriting performance for the Affinity A&H portfolio, ensuring profitable and sustainable growth.
  • Set underwriting appetite, pricing frameworks, and governance standards.
  • Drive portfolio optimisation through data-led insights, monitoring loss ratios, partner performance, and product profitability.
  • Maintain strong underwriting discipline aligned with capacity provider expectations.

Affinity Partnerships & Distribution

  • Lead the development and management of key affinity relationships, including:
    • Police Federations
    • Employee Benefits
    • Membership organisations, NGO’s and digital platforms
  • Structure and negotiate long-term, scalable partnerships.
  • Collaborate with distribution and broker partners to deepen market reach.

Product Development & Embedded Solutions

  • Oversee development of travel and A&H products, including:
    • Travel insurance (multi-trip, embedded protection)
    • Personal Accident & Sickness
    • Ancillary A&H covers
    • Assistance-led and value-added propositions
  • Drive innovation in API-enabled, embedded products aligned to partner journeys.

Capacity & Market Management

  • Work closely with capacity providers to:
    • Maintain strong relationships and confidence in Millstream’s underwriting philosophy
    • Secure and optimise capacity for growth
    • Ensure alignment on risk appetite and performance expectations

Financial Performance & Governance

  • Deliver financial targets including GWP, revenue, and underwriting profitability.
  • Provide regular portfolio reporting to senior leadership and capacity providers.
  • Ensure compliance with FCA requirements and internal governance frameworks.

Leadership & Team Development

  • Lead and develop a high-performing underwriting and portfolio team.
  • Embed a commercial, partner-centric and performance-driven culture.
  • Strengthen technical underwriting capability alongside innovation and agility.

Key Deliverables / Success Metrics

  • Delivery of profitable growth in Affinity A&H portfolio
  • Achievement of target loss ratio and combined ratio
  • Expansion of high-quality embedded and affinity partnerships
  • Strength and stability of capacity relationships
  • Team performance, engagement, and retention

Skills & Experience Required

Technical & Market Expertise

  • Significant A&H underwriting experience, ideally with travel or affinity focus
  • Strong understanding of embedded insurance models and digital distribution
  • Experience managing delegated authority or MGA environments

Commercial & Partnership Skills

  • Proven track record in building and scaling affinity or embedded distribution partnerships
  • Strong negotiation skills and commercial judgment
  • Experience working with capacity providers and reinsurers

Leadership

  • Experience leading underwriting or portfolio teams
  • Ability to influence at senior level internally and externally
  • Track record of delivering change, growth, and innovation

Personal Attributes

  • Entrepreneurial mindset with strong execution focus
  • Data-driven and commercially astute
  • Collaborative and partner-oriented
  • Adaptable and comfortable in a growth-focused environment

Qualifications

  • ACII or equivalent (desirable)

Key Stakeholders

  • Chief Underwriting Officer & Executive Team
  • Capacity Providers / Insurers
  • Distribution & Broker Partners
  • Claims & Assistance ProvidersCompliance & Risk

We are an Equal Opportunity Employer. We take pride in the diversity of our team and seek diversity in our applicants.

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Contact Details:

Brown & Brown UK Recruitment Team