We are a historic Sanctuary in Yorkshire, bringing together retreat and event spaces, wellbeing facilities, holiday cottages, an on‑site business community, and a major nature recovery project.
The Sanctuary is entering a new phase of growth and needs a stronger commercial structure to support its next stage.
We are looking for a commercially strong Head of Sales & Marketing to lead sales strategy, generate new business, and help grow the Sanctuary as a destination.
This is a build role. We need someone who can create a clear sales system, open new opportunities, bring in the right clients, and guide the marketing effort so that content, campaigns, and sales activity all support the same commercial goal.
What you will do:
- Own the sales strategy and commercial performance across retreats, corporate, cottages, and guest experiences
- Build a clear sales pipeline and improve how leads are generated, followed up, and converted
- Proactively find new clients through outreach, partnerships, networks, and direct sales
- Lead key sales conversations and support the team in closing business
- Shape the calendar with commercial logic: not just a full calendar, but the right calendar
- Guide marketing priorities: what content is needed, who it is for, and where it should be used
- Work with internal and external marketing support to make the strategy land
- Ensure health and safety requirements are met across all areas of the department
Requirements
- An experienced sales leader, ideally from hospitality, retreats, wellbeing, events, corporate venues, or destination businesses
- Commercial, proactive, and confident generating your own leads
- Able to think strategically, but also willing to do the hands‑on sales work
- Structured around funnels, pipelines, conversion, and revenue targets
- Comfortable in the world of wellbeing, transformation, nature, and regeneration
- Energised by building something meaningful inside a place with real soul
Benefits
- Flexible working hours available
- Annual discretionary bonus
- Pension contribution
- Free access to Sanctuary Wellbeing Schedule
- Subsidised food at Utopia Bistro
- Family & Friends discounts on Sanctuary events and stays
- Opportunity to work in a beautiful and unique environment
- Free parking
Head of Sales & Marketing in Broughton employer: Broughton Sanctuary & Avalon Wellbeing
As a large historic Estate in Yorkshire, we pride ourselves on being an exceptional employer that values employee well-being and professional growth. Our flexible working hours, annual discretionary bonuses, and unique benefits such as free access to our Sanctuary Wellbeing Schedule and subsidised food at Utopia Bistro create a supportive work culture. Join us to lead a dynamic team in a beautiful environment where your expertise will directly contribute to the estate's ongoing success and nature recovery programme.
Contact Details:
Broughton Sanctuary & Avalon Wellbeing Recruitment Team
