At a Glance
- Tasks: Drive organic traffic growth and shape SEO strategies for a fast-growing fashion retailer.
- Company: Join a dynamic UK-based fashion retailer with a strong digital presence.
- Benefits: Competitive salary up to £45k, plus benefits and career development opportunities.
- Other info: Collaborate with talented teams and enjoy a vibrant work culture.
- Why this job: Be at the forefront of AI-powered discovery and make a real impact in fashion retail.
- Qualifications: Proven SEO experience and a passion for emerging search technologies.
The predicted salary is between 45000 - 45000 £ per year.
A fast-growing UK-based fashion retailer operating across both ecommerce and physical retail, with a strong multi-brand portfolio and an expanding international presence. The business has built a reputation for serving an underserved fashion audience with trend-led, accessible collections and a highly engaged customer base. Over the past few years, the company has experienced significant growth across revenue, ecommerce and market share, consistently outperforming wider retail trends.
This is an opportunity to shape the future of SEO, combining technical expertise, content strategy, digital PR and AI innovation to increase organic traffic, revenue and brand visibility at scale. The SEO & Generative Discovery Manager will play a critical role in ensuring the brand remains visible wherever customers search, browse, ask and discover.
Key Responsibilities- Drive organic traffic growth, revenue performance and share of search in line with business forecasts and commercial objectives.
- Lead the SEO and organic discovery strategy across traditional search engines, AI-powered search experiences and emerging LLM ecosystems.
- Develop and implement on-site SEO, off-site SEO and Generative Engine Optimisation (GEO) strategies to maximise visibility across AI overviews, conversational search and generative discovery platforms.
- Identify opportunities to improve brand and product visibility across search engines, AI assistants, shopping ecosystems and evolving discovery surfaces.
- Own optimisation strategies across categories, sub-categories and seasonal campaigns aligned to trading priorities and customer demand trends.
- Conduct keyword research, competitor analysis, search intent mapping and opportunity gap analysis to support organic growth strategy.
- Create scalable content strategies including evergreen content, editorial features, FAQs, expert-led articles and AI-friendly content formats designed for search rankings and AI citation.
- Partner with PR and content teams to deliver authority-building campaigns, digital PR activity, backlink acquisition and brand mention growth.
- Drive experimentation across AI tools, automation and emerging technologies to improve efficiency, uncover insights and scale organic opportunities.
- Monitor and improve technical SEO performance through regular audits covering crawlability, indexing, structured data, Core Web Vitals, internal linking, XML sitemaps, robots directives and site architecture.
- Work closely with development and product teams to prioritise technical SEO improvements and resolve performance issues.
- Own reporting across SEO performance, AI visibility, experimentation outcomes and innovation roadmaps, providing actionable insight to stakeholders.
- Stay informed on industry developments across SEO, AI search, search engine algorithms and generative discovery trends.
- Proven experience within SEO, organic growth or search strategy roles, either in-house or business side.
- Strong knowledge of technical SEO, content optimisation and off-site SEO best practices.
- Experience building strategies that drive measurable traffic growth and commercial performance.
- Passion for emerging search behaviours, AI-powered discovery, LLM optimisation and Generative Engine Optimisation (GEO).
- Experience using AI and automation tools to improve workflows, content scaling and performance analysis.
- Strong analytical mindset with the ability to interpret data and turn insight into action.
- Confidence reporting on KPIs including rankings, traffic, revenue, share of search and visibility metrics.
- Advanced experience using tools including Google Search Console, GA4, Screaming Frog, SEMrush and similar SEO platforms.
- Understanding of HTML, CSS and JavaScript and their impact on search performance.
- Join a high-growth fashion and ecommerce business that continues to outperform wider retail trends.
- Opportunity to shape the future of SEO, AI search visibility and Generative Engine Optimisation (GEO) within a digitally ambitious organisation.
- Work across multiple well-established fashion and lifestyle brands with large-scale ecommerce operations.
- Play a key role in driving organic revenue growth, brand visibility and innovation across emerging search platforms.
- Be at the forefront of AI-powered discovery, conversational search and LLM optimisation strategies.
- Collaborate with experienced teams across ecommerce, digital marketing, content, PR, development and trading.
SEO and Generative Discovery Manager. Job in Peterborough Move Collective Jobs employer: Broughton Group
As a fast-growing UK-based fashion retailer, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and creativity. Located in Peterborough, our team enjoys competitive salaries, comprehensive benefits, and ample opportunities for professional growth within a supportive environment. Join us to be part of a forward-thinking organisation that values your contributions and empowers you to shape the future of SEO and digital discovery in the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land SEO and Generative Discovery Manager. Job in Peterborough Move Collective Jobs
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and SEO industry on LinkedIn or at local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal project or portfolio that highlights your SEO expertise and innovative ideas. This is a great way to demonstrate your capabilities beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company’s current SEO strategies and trends in the fashion retail space. Bring fresh ideas to the table that align with their goals, especially around AI and generative discovery.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace SEO and Generative Discovery Manager. Job in Peterborough Move Collective Jobs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the SEO and Generative Discovery Manager role. Highlight your relevant experience in SEO, organic growth, and any specific tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and how you can contribute to our fast-growing fashion retailer. Be sure to mention any innovative strategies you've implemented in the past.
Showcase Your Analytical Skills:Since this role involves a lot of data interpretation, make sure to showcase your analytical mindset. Include examples of how you've turned insights into actionable strategies in previous roles. We love seeing numbers that back up your achievements!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Broughton Group
✨Know Your SEO Stuff
Make sure you brush up on your technical SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, especially around organic growth and AI-powered search. This role is all about driving traffic and visibility, so showcasing your expertise will definitely impress.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your SEO strategies. Bring examples of KPIs you've tracked, like rankings and traffic, and how you've turned insights into actionable plans. This will demonstrate your analytical mindset and ability to drive measurable results.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in SEO, AI search, and generative discovery. Being able to discuss current industry developments will show that you're passionate about the field and ready to contribute to the company's innovative approach.
✨Collaborate and Communicate
This role involves working closely with various teams, so be prepared to discuss your experience in collaboration. Share examples of how you've partnered with content, PR, or development teams to achieve SEO goals. Strong communication skills are key, so highlight your ability to convey complex ideas clearly.
