At a Glance
- Tasks: Lead global brand strategy and inspire a high-performing team to drive growth.
- Company: Dynamic travel company with a challenger spirit and innovative culture.
- Benefits: Competitive salary, creative freedom, and opportunities for international impact.
- Other info: Join a vibrant team that values creativity and cultural relevance in a fast-paced environment.
- Why this job: Shape the future of a leading brand in the travel sector and make a real difference.
- Qualifications: Graduate-level candidate with proven brand strategy experience and a challenger mindset.
The predicted salary is between 80000 - 100000 £ per year.
Covering Manchester and Northampton. Reporting to the Chief Marketing Officer, the Brand Director is a visionary leader responsible for the global health, perception, and emotional resonance of the brand. In this role you will move beyond execution to architect the long‑term brand roadmap, ensuring our "challenger" spirit is felt at every touchpoint of the customer journey.
Responsibilities
- Define and implement the multi‑year brand strategy to position the company as a leading challenger brand in the travel sector across all current and future markets.
- Oversee the integration of brand narrative across Social, PR, and Influencer channels, ensuring these functions serve the broader brand goal of building trust and cultural fame.
- Partner closely with Performance Marketing, Product and Commercial leads to ensure brand investments drive long‑term consideration and lower customer acquisition costs.
- Develop the playbook for brand entry and growth in new markets, balancing global consistency with local nuance needed to win in diverse cultural landscapes.
- Act as the ultimate bar‑setter for creative output, pushing both the internal team and agency partners to deliver work that is playful, devoted and joyful.
- Lead the strategy for brand reputation and high‑level PR, maintaining a position of authority and trust in an evolving AI‑driven travel landscape.
- Manage the total brand budget, establishing sophisticated measurement frameworks that prove the impact of brand equity on the bottom line.
- Lead and inspire a high‑performing team, fostering a culture of creative confidence where big ideas are encouraged and data‑informed decision‑making is the norm.
Qualifications
- Must be a graduate‑level candidate.
- Seasoned brand architect with a proven track record of leading brand strategy at a senior level for high‑growth, consumer‑facing brands.
- Challenger mindset – able to make a brand have impact through creativity and cultural agility rather than merely outspending the competition.
- Strategic clarity – excel at translating complex business goals into simple, inspiring brand directions that align the entire organization.
- Cultural fluency – have an innate pulse on culture and understand how brands stay relevant in a fast‑moving social and digital world without losing their core identity.
- Analytical rigour – comfortable with data and able to navigate the tension between gut‑feel creativity and performance metrics.
- Exceptional influencer – master at stakeholder management, capable of advocating for brand investment at the Board/Executive level and building cross‑functional alliances.
- Background in disruptive brands that have successfully challenged legacy incumbents.
- Experience overseeing high‑budget integrated campaigns (TV, OOH, digital) alongside organic community‑led growth.
- Global perspective – experience managing brands across multiple international markets, with a deep understanding of localizing brand sentiment.
Global Brand Growth Director. Job in Northampton Move Collective Jobs employer: Broughton Group
As a Global Brand Growth Director at our Northampton location, you will join a dynamic team that thrives on creativity and innovation, fostering a culture where bold ideas are celebrated. We offer competitive benefits, a commitment to employee development, and the opportunity to shape a leading challenger brand in the travel sector, all while enjoying the vibrant community and rich cultural landscape of Northampton. Our collaborative work environment encourages personal growth and empowers you to make a significant impact on our global brand strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Growth Director. Job in Northampton Move Collective Jobs
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personal brand! Create a killer online presence that reflects your skills and personality. Use social media to share insights about the travel sector, engage with relevant content, and showcase your expertise. This will help you stand out when potential employers are scouting for talent.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company thoroughly, understand their brand strategy, and come armed with questions that show you’re genuinely interested. Practice your pitch so you can confidently articulate how your experience aligns with their vision.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities, and applying directly can sometimes give you an edge. Plus, it shows you’re keen on being part of our team. So, get your application in and let’s make some waves together!
We think you need these skills to ace Global Brand Growth Director. Job in Northampton Move Collective Jobs
Some tips for your application 🫡
Show Your Challenger Spirit:When crafting your application, let your challenger mindset shine through! We want to see how you can make an impact with creativity and cultural agility. Share examples of how you've pushed boundaries in previous roles.
Be Clear and Concise:We love a good story, but keep it focused! Make sure your application clearly translates your experience into inspiring brand directions. Avoid jargon and get straight to the point about your achievements and how they align with our goals.
Highlight Your Global Perspective:Since we're looking for someone with a global outlook, don’t forget to mention your experience in managing brands across different markets. Show us how you’ve localised brand sentiment while maintaining a consistent global strategy.
Apply Through Our Website:Ready to take the plunge? We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Broughton Group
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand history, values, and current market position. Understand their challenger spirit and think about how you can contribute to enhancing their global perception. This will show your genuine interest and help you align your vision with theirs.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've developed and implemented successful brand strategies in the past. Be ready to explain how you balance creativity with analytical rigour, and how you've navigated complex business goals to create inspiring brand directions.
✨Cultural Fluency is Key
Demonstrate your understanding of cultural nuances and how they impact brand perception. Share insights on how you've adapted brand strategies for different markets, showcasing your ability to maintain a brand's core identity while being relevant in diverse cultural landscapes.
✨Be an Influencer
Highlight your experience in stakeholder management and how you've successfully advocated for brand investments at high levels. Prepare to discuss how you've built cross-functional alliances and inspired teams to deliver exceptional creative output that resonates with audiences.
