At a Glance
- Tasks: Drive impactful digital campaigns across social media, SEO, email marketing, and content creation.
- Company: Fast-growing, innovative business located in Leeds City Centre.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborate with talented teams and leverage AI tools for campaign success.
- Why this job: Join a dynamic team and make a real impact on brand awareness and customer engagement.
- Qualifications: 2+ years in digital marketing with hands-on experience in various platforms.
The predicted salary is between 30000 - 40000 £ per year.
We are recruiting on behalf of a fast-growing and innovative business looking to appoint a Digital Marketing Executive to support the delivery of high-impact digital campaigns across both B2B and B2C audiences. This is a fully office based role based in Leeds City Centre. This is a broad, hands-on marketing role suited to someone who enjoys working across social media, paid advertising, SEO, email marketing, content creation, website management and analytics. The successful candidate will play a key role in driving brand awareness, customer engagement, lead generation and online sales while leveraging AI tools to improve campaign efficiency and performance.
Key Responsibilities
- Manage and grow the company's digital presence across platforms including LinkedIn, Instagram, TikTok, Facebook and YouTube.
- Support the planning, execution and optimisation of paid advertising campaigns across Google, Meta and LinkedIn.
- Create engaging digital content including social media posts, blogs, email campaigns, landing pages and wider campaign assets.
- Assist with SEO and website optimisation to improve search visibility and user experience.
- Build and manage email marketing campaigns and automated customer workflows.
- Update website content and support e-commerce and lead generation activity.
- Monitor and analyse campaign performance using tools such as GA4 and provide actionable reporting insights.
- Support partnership, affiliate and referral marketing activity.
- Use AI-powered tools to enhance content creation, campaign optimisation and workflow automation.
- Collaborate effectively with internal teams, freelancers and external agencies.
Required Skills & Experience
- Minimum of 2 years' experience in digital marketing, e-commerce or a related field.
- Hands-on experience with platforms such as Meta Ads, Google Ads, LinkedIn Ads, Shopify, Klaviyo, GA4 and CMS platforms.
- Experience using AI tools to support marketing activity, campaign optimisation and automation.
- Strong understanding of both organic and paid social media marketing.
- Knowledge of social-first content, particularly across TikTok, Instagram and YouTube.
- Excellent written and verbal communication skills with strong attention to detail.
- Creative, commercially minded and comfortable managing multiple projects simultaneously.
- Ability to manage agencies, freelancers and internal stakeholders effectively.
- Confident analysing campaign data and making performance-driven recommendations.
Desirable Experience
- Understanding of social media trends, short-form video and engagement-focused content creation.
- Experience supporting end-to-end e-commerce campaigns across multiple channels.
- Familiarity with Microsoft Clarity, heatmapping software or marketing automation platforms.
- Experience with CRM and email marketing systems such as Klaviyo, Pardot or Salesforce.
- Basic video editing, podcast coordination or wider content production experience.
- Knowledge of SEO tools and website optimisation techniques.
- Degree qualified in Marketing, Communications, Digital Media or a related discipline.
- Interest in technology, innovation or emerging digital trends would be advantageous.
Digital Marketing Specialist. Job in Leeds Move Collective Jobs in Morley employer: Broughton Group
Join a dynamic and innovative team in the heart of Leeds City Centre, where creativity meets technology in a fast-paced environment. As a Digital Marketing Specialist, you'll benefit from a collaborative work culture that encourages professional growth and development, while enjoying the perks of working in a vibrant city known for its rich culture and community spirit. With opportunities to leverage cutting-edge AI tools and engage in diverse marketing strategies, this role offers a meaningful career path for those passionate about driving impactful digital campaigns.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist. Job in Leeds Move Collective Jobs in Morley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Broughton Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Broughton Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Broughton Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Broughton Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist. Job in Leeds Move Collective Jobs in Morley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Broughton Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Broughton Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Broughton Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Broughton Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Broughton Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Broughton Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
