At a Glance
- Tasks: Lead digital marketing efforts and drive lead generation through innovative campaigns.
- Company: Established leader in enterprise digital transformation solutions, growing rapidly.
- Benefits: Competitive salary, performance bonus, hybrid working, and clear progression opportunities.
- Other info: Manage a team and develop your career in a dynamic environment.
- Why this job: Take ownership of marketing and shape the future of a thriving company.
- Qualifications: B2B software marketing experience and strong digital marketing skills.
The predicted salary is between 50000 - 60000 £ per year.
Our client is an established, market-leading provider of enterprise digital transformation solutions - profitable, growing, and expanding their team. They need a hands-on Marketing Lead to take full ownership of the function. You'll report directly to the leadership team, work closely with the Sales Director, and have a path to Head of Marketing as the business scales.
What you'll own:
- The full digital funnel and lead generation
- Outbound campaigns - email, webinars, events
- ABM alongside the sales team
- Website, SEO, and social channels
- Content, PR, and thought leadership
- Campaign reporting and ROI
- Two marketing assistants to manage and develop
What you'll bring:
- Solid B2B software marketing experience
- A track record of campaigns that drive real pipeline
- Strong digital marketing knowledge and a data-led mindset
- Confident with copy and content
- HubSpot experience an advantage
What's on offer:
- £50,000 - £60,000
- Performance-related bonus
- Hybrid working - work from home on Fridays!
- A genuine progression path - and the chance to build/make something of your own
Marketing Lead employer: Broughton Group
As a leading provider of enterprise digital transformation solutions, our client offers an exceptional work environment that fosters innovation and growth. With a competitive salary, performance-related bonuses, and the flexibility of hybrid working, employees are empowered to take ownership of their roles while enjoying a clear path for career advancement. The collaborative culture encourages creativity and provides opportunities to make a significant impact within the organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and results. This is your chance to demonstrate your digital marketing knowledge and data-led mindset in action.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their digital funnel and lead generation strategies so you can discuss how your experience aligns with their needs. Confidence is key!
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills and aspirations. Plus, it shows you're serious about joining the team and helps us keep track of your application.
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your B2B software marketing experience and any campaigns you've run that drove real pipeline. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how you can take ownership of the function. Don’t forget to mention your experience with HubSpot if you have it – it’s a nice bonus for us!
Showcase Your Digital Savvy:Since this role involves managing the full digital funnel, make sure to highlight your digital marketing knowledge. Share examples of successful outbound campaigns or content strategies you've implemented. We love data-led mindsets!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, we’re excited to see what you bring to the table!
How to prepare for a job interview at Broughton Group
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially around B2B strategies. Be ready to discuss specific campaigns you've led and how they drove pipeline growth. This will show that you understand the full digital funnel and can take ownership of it.
✨Showcase Your Data-Driven Mindset
Prepare to talk about how you've used data to inform your marketing decisions in the past. Bring examples of how you've measured campaign success and adjusted strategies based on ROI. This will demonstrate your analytical skills and ability to optimise marketing efforts.
✨Be Ready for Collaborative Discussions
Since you'll be working closely with the Sales Director and managing a team, think about how you can foster collaboration. Prepare examples of how you've successfully worked with sales teams or managed assistants in previous roles. This will highlight your leadership and teamwork abilities.
✨Craft Your Personal Brand Story
As a potential Marketing Lead, you need to convey your unique value. Prepare a narrative that connects your experience with the company's goals. Highlight your achievements in content creation, PR, and thought leadership to show how you can contribute to their vision.
