At a Glance
- Tasks: Lead digital analytics, optimise GA4, and drive customer insights.
- Company: Fast-growing retail business focused on digital innovation.
- Benefits: Salary up to £70,000, hybrid working, and strong investment in your growth.
- Other info: High visibility role with direct exposure to senior leadership.
- Why this job: Own the digital analytics landscape and influence key business decisions.
- Qualifications: Experience with GA4, Google Tag Manager, and strong SQL skills.
The predicted salary is between 60000 - 80000 £ per year.
Zachary Daniels are delighted to be partnering with a fast-growing, digitally led retail business that is continuing to invest heavily across ecommerce, customer experience, and data capability. We're looking for a Lead Digital Analyst to take ownership of digital analytics across the business, acting as the go-to person for digital insight, tracking, attribution, and performance measurement. This is a highly visible role where you'll work closely with senior stakeholders across ecommerce, marketing, and leadership teams to shape how digital data is used to drive commercial decisions.
This is not a standard reporting role. The business is looking for someone who can lead the digital analytics function, challenge thinking, improve data maturity, and build a stronger analytics capability across the organisation.
The Opportunity
You'll own the end-to-end digital analytics landscape, leading on everything from GA4 strategy and tracking optimisation through to dashboarding, customer insight, and marketing performance analysis. You'll also play a key role in shaping the future data environment, helping improve how data is structured, integrated, and used across the business. This role would suit someone who enjoys autonomy, wants real ownership, and is excited by the opportunity to genuinely influence how a growing retail business uses digital analytics.
Key Responsibilities
- Lead digital analytics across ecommerce, marketing, and customer functions
- Own and optimise GA4 and Google Tag Manager implementation across the business
- Drive insight into customer behaviour, digital performance, attribution, and conversion
- Build and develop dashboards and reporting solutions using Power BI, Looker, or similar BI tools
- Partner closely with senior stakeholders to translate business challenges into actionable insight
- Lead on marketing measurement and performance analysis across multiple digital channels
- Improve tracking accuracy, tagging standards, and analytics governance
- Support the development of a centralised data environment across GCP and BigQuery
- Manage external analytics and business partners where required
- Help shape the long-term analytics strategy and maturity of the business
About You
- Strong hands-on experience with GA4 and Google Tag Manager
- Experience leading digital analytics within ecommerce, retail, or consumer-focused businesses
- Deep understanding of digital tracking, attribution, and customer journey analysis
- Strong SQL and BI/reporting capability
- Experience with tools such as Power BI, Looker, BigQuery, or GCP
- Commercially minded with the ability to turn data into business recommendations
- Confident working directly with senior stakeholders and influencing decision making
- Someone who enjoys ownership, autonomy, and building capability within a growing business
What's On Offer
- Salary up to 70,000
- Hybrid working (2 days in London)
- Opportunity to own and lead digital analytics for a growing retail business
- High visibility role with direct exposure to senior leadership
- Genuine opportunity to shape analytics capability and data maturity
- Strong investment in digital, ecommerce, and data
Lead Digital Analytics Specialist in London employer: Broughton Group
Join a fast-growing, digitally led retail business in London that prioritises innovation and employee development. With a strong focus on ecommerce and data capabilities, this company offers a dynamic work culture where you can take ownership of your role and directly influence strategic decisions. Enjoy hybrid working, competitive salary, and the opportunity to shape the future of digital analytics while collaborating with senior stakeholders in a supportive environment.
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We think this is how you could land Lead Digital Analytics Specialist in London
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We think you need these skills to ace Lead Digital Analytics Specialist in London
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
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✨Brush Up on Your Statistics
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✨Prepare for Case Studies
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