At a Glance
- Tasks: Lead marketing strategy and drive new business initiatives in a global design practice.
- Company: Join a renowned architecture firm known for design excellence and employee well-being.
- Benefits: Enjoy private medical insurance, flexible working, enhanced leave, and a rewarding bonus structure.
- Other info: Be part of a collaborative culture with significant visibility and growth opportunities.
- Why this job: Shape the future of a leading practice while mentoring a dynamic marketing team.
- Qualifications: Proven experience in marketing strategy within architecture or design sectors.
The predicted salary is between 80000 - 100000 £ per year.
The Crowd are exclusively partnered with a large global design practice celebrated for delivering world–class architecture and interiors. They are seeking a commercially astute Head of Marketing and Strategy to join its London team on a permanent basis. This is a pivotal leadership appointment with significant visibility across the business, reporting directly to the Managing Partner and working closely with the wider international marketing team.
The role will play a key part in shaping the future direction, positioning, and commercial strategy of the practice, with a focus on strengthening and evolving its presence within the UK market. Our client is seeking a commercially minded and strategic leader who understands markets, sectors, and key stakeholder relationships; someone capable of elevating external engagement, identifying emerging opportunities, and driving long–term business positioning.
Leading an established marketing function spanning marketing, graphics, and bid coordination, the successful candidate will be responsible for mentoring and developing the team while simultaneously driving a broader strategic and business development agenda across the practice. The ideal individual will bring clarity, direction, and constructive challenge to the role – confidently identifying where investment should be focused, where market opportunities are emerging, and how the business can continue to position itself ahead of competitors.
This role requires a highly engaged and influential leader with strong commercial awareness, financial acumen, and the ability to build credibility across multi–sector teams, while confidently engaging and challenging senior stakeholders where required. Beyond the opportunity to be part of a leading global name in the industry, this practice is committed to both design excellence and employee well–being. They offer a strong benefits package, including private medical insurance, rewarding bonus structure, flexible hybrid working, enhanced annual leave, and much more.
Key Responsibilities- Lead and drive new business initiatives, building strong client relationships and identifying new project opportunities across the UK.
- Represent the practice at industry events, conferences, and professional organisations, developing strategic networking and market engagement plans.
- Develop pursuit strategies and oversee the delivery of high–quality proposals, presentations, and interview preparation.
- Manage and mentor marketing team members, fostering a collaborative, high–performing, and client–focused culture.
- Drive market intelligence and competitor awareness across key sectors and regions.
- Oversee marketing collateral, knowledge capture, project data management, and business development reporting.
- Contribute to annual business planning, including short– and long–term strategy, sales forecasting, fee projections, and pursuit tracking.
- Support project and sector leaders with strategic client engagement and relationship development.
- Bring strong commercial and financial rigour to marketing and business development strategy.
- Work closely with board leadership, corporate communications, and external consultants to strengthen market presence and brand visibility.
- Act as a senior ambassador and representative of the practice.
- Significant experience leading business development and marketing strategy within architecture, design, or the wider built environment sector within a large–scale practice.
- Proven track record securing complex, high–value projects and developing strategic client relationships.
- Strong understanding of the UK architecture, design, and built environment landscape.
- Demonstrated experience working within a matrixed global environment and collaborating across multiple stakeholder groups.
- Highly aware of market activity, competitor movement, and emerging business opportunities.
- Excellent commercial awareness and strong financial acumen.
- Strong leadership and team management capabilities, with experience mentoring and developing teams.
- Confident communicator with excellent stakeholder engagement, influencing, and presentation skills.
- Exceptionally organised, with the ability to manage multiple pursuits and deadlines simultaneously.
- Strategic mindset with the ability to balance long–term vision and day–to–day delivery.
The Crowd is an equal opportunities employer and agency.
Head of Marketing and Strategy (Architecture / Design) in London employer: Broughton Group
Join a prestigious global design practice in London, where your role as Head of Marketing and Strategy will not only shape the future of the firm but also foster a culture of innovation and collaboration. With a strong commitment to employee well-being, you will benefit from a comprehensive package that includes private medical insurance, a rewarding bonus structure, and flexible hybrid working arrangements, all while leading a talented team in a dynamic and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing and Strategy (Architecture / Design) in London
✨Tip Number 1
Network like a pro! Attend industry events and conferences where you can meet key players in architecture and design. Don’t just be a wallflower; engage in conversations, share your insights, and make connections that could lead to job opportunities.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to demonstrate your strategic thinking and commercial acumen, so make it visually appealing and easy to navigate.
✨Tip Number 3
Prepare for interviews like it’s the final exam! Research the company thoroughly, understand their market position, and come armed with ideas on how you can elevate their marketing strategy. Confidence and preparation will set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! We’re all about making connections and helping you land that dream role. Keep an eye on our listings and don’t hesitate to reach out if you have questions or need guidance during your job search.
We think you need these skills to ace Head of Marketing and Strategy (Architecture / Design) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Marketing and Strategy. Highlight your experience in architecture or design, and showcase how you've driven marketing strategies that align with business goals.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've led teams and developed successful marketing initiatives in the past.
Showcase Your Leadership Skills:We want to see your leadership style! Mention any experience you have in mentoring teams and driving collaboration. This role is all about influencing others, so let us know how you've done that before.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Broughton Group
✨Know Your Market Inside Out
Before the interview, dive deep into the UK architecture and design landscape. Understand current trends, key players, and emerging opportunities. This knowledge will not only impress your interviewers but also help you articulate how you can elevate their market presence.
✨Showcase Your Leadership Style
Be prepared to discuss your leadership approach and how you've successfully mentored teams in the past. Share specific examples of how you've fostered a collaborative culture and driven high performance, as this role requires strong team management capabilities.
✨Prepare for Strategic Discussions
Anticipate questions around business development strategies and client engagement. Think about how you would approach building relationships and securing high-value projects. Having a few strategic ideas ready to share can demonstrate your proactive mindset.
✨Engage with Confidence
Practice your communication skills to ensure you can confidently engage with senior stakeholders. Be ready to challenge ideas constructively and present your vision clearly. This role demands a confident communicator who can influence and inspire others.
