At a Glance
- Tasks: Lead CRM strategies to boost customer engagement and loyalty through impactful campaigns.
- Company: Fast-growing D2C food & drink brand with a vibrant culture.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a dynamic team focused on innovation and customer satisfaction.
- Why this job: Make a real difference in customer experiences while honing your marketing skills.
- Qualifications: Experience in CRM or Lifecycle Marketing, especially in D2C or E-commerce.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a dynamic CRM Manager to join a fast-growing D2C food & drink brand on a 6-month Fixed Term Contract (FTC). This is a pivotal role where you will take full ownership of the customer lifecycle, driving engagement, retention and loyalty through high-impact CRM strategies. You will manage the end-to-end execution of campaigns across multiple channels!
Key Responsibilities
- Strategy & Execution: Lead the end-to-end CRM strategy across the full customer lifecycle, from onboarding and reactivation to loyalty and advocacy.
- Campaign Optimisation: Conduct continuous A/B testing on subject lines, content, and send times to improve open rates, CTRs, and conversion.
- Data & Segmentation: Use customer data to create highly targeted segments, ensuring the right message reaches the right customer at the right time.
- Reporting: Monitor and report on key CRM metrics (LTV, churn, retention rates), providing actionable insights to the wider marketing team.
Requirements
- Proven experience in a CRM or Lifecycle Marketing role, preferably within a D2C or E-commerce environment.
- Expert-level proficiency in Klaviyo is mandatory.
- Strong understanding of customer lifecycle stages and retention strategies.
- Analytical mindset with the ability to interpret data and translate it into successful campaigns.
- Excellent copywriting skills and a keen eye for design and brand consistency.
CRM Campaign Manager in London employer: Broughton Group
Join a vibrant and innovative D2C food & drink brand that prioritises employee growth and development in a collaborative work environment. With a strong focus on creativity and data-driven strategies, we offer our team members the opportunity to make a significant impact while enjoying a supportive culture that values work-life balance. Located in a dynamic area, our company provides unique advantages such as flexible working arrangements and access to industry-leading tools, making it an excellent place for passionate individuals to thrive.
