At a Glance
- Tasks: Lead and optimise paid acquisition strategies across Meta, Google, and TikTok.
- Company: Join a fast-growing international nutrition brand with a collaborative culture.
- Benefits: Enjoy a competitive salary, hybrid working, and clear career progression.
- Other info: Work in a dynamic environment with a focus on innovation and growth.
- Why this job: Take ownership of a core revenue channel and make a real impact.
- Qualifications: Proven experience in performance marketing and strong leadership skills.
The predicted salary is between 60000 - 70000 £ per year.
Zachary Daniels are proud to be representing this client in the market. We are working with a large international nutrition brand to recruit a Head of Paid Acquisition. The Head of Acquisition role is a rare opportunity to take full ownership of a high performing acquisition function within a fast‑growing DTC business. The Head of Paid Acquisition will play a critical role in scaling revenue, driving efficient customer growth and shaping the future of performance marketing.
As Head of Acquisition you will lead strategy and execution across key paid channels. The Head of Acquisition will own performance across Meta, Google and TikTok, using data, insight and AI‑driven tools to deliver measurable commercial impact. This role is focused on growth, profitability and continuous optimisation. This position offers real autonomy, budget and influence. The Head of Acquisition will work closely with creative, CRM and product teams to ensure a seamless customer journey from acquisition through to retention. The Head of Paid Acquisition will also lead and develop a high‑performing team, setting the standard for performance and innovation.
Benefits
- Competitive salary of 60000 to 70000
- Hybrid working model offering flexibility
- Clear progression within a high growth business
- Opportunity to own and scale a core revenue channel
- Collaborative and commercially focused environment
- High level of autonomy and decision making
Key Responsibilities
- Own paid acquisition strategy and execution across Meta, Google and TikTok
- Drive performance against CAC, ROAS and revenue targets
- Embed AI tools across creative, targeting, optimisation and reporting
- Manage and optimise media budgets based on performance and demand
- Lead creative testing frameworks in partnership with content teams
- Drive customer lifetime value through retargeting and lifecycle aligned strategies
- Own reporting across contribution margin and channel performance
- Work cross‑functionally with brand, CRM and product teams
- Lead, develop and challenge the acquisition team
- Continuously test, learn and optimise campaigns at pace
Experience Needed
- Proven experience as a Head of Paid Acquisition or senior performance marketing role
- Strong background in scaling paid media across Meta and Google
- Experience managing significant budgets and delivering commercial results
- Hands‑on experience using AI tools within marketing with a strong understanding of performance metrics including CAC, ROAS and LTV
- Experience building and managing creative testing frameworks
- Ability to work in fast‑paced, high‑growth environments
- Strong leadership and stakeholder management skills
- Commercial mindset with focus on revenue and profitability
Head of Digital Acquisition in Liverpool employer: Broughton Group
Join a dynamic and innovative international nutrition brand as the Head of Digital Acquisition, where you will enjoy a competitive salary and a hybrid working model that promotes flexibility. This role offers unparalleled autonomy and the chance to lead a high-performing team in a collaborative environment, with clear pathways for progression within a rapidly growing business. Embrace the opportunity to shape the future of performance marketing while driving impactful results across key paid channels.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Acquisition in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Broughton Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Broughton Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Broughton Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Broughton Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Acquisition in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Broughton Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Broughton Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Broughton Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Broughton Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Broughton Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Broughton Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
