At a Glance
- Tasks: Lead and innovate retention strategies to boost customer loyalty and subscription growth.
- Company: Join a leading international nutrition brand with a dynamic and ambitious culture.
- Benefits: Competitive salary, hybrid working, on-site gym, and clear career progression.
- Other info: Collaborative environment with opportunities to work on data-driven strategies.
- Why this job: Shape a high-impact function and make a real difference in customer engagement.
- Qualifications: Proven experience in retention marketing and strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
We are working with a large international nutrition brand to recruit a Head of Retention and Subscription. This role is a unique opportunity to build and own a high impact function from the ground up. The Head of Retention and Subscription will play a critical role in driving customer lifetime value, subscription growth and long‑term customer engagement.
You will take full ownership of retention strategy, leading CRM, lifecycle marketing and subscription performance, using data and AI‑driven insights to deliver measurable commercial impact. This role goes beyond campaigns, focusing on growth, profitability and customer loyalty. This position offers real autonomy, budget and influence.
You will work cross‑functionally with marketing, product and performance teams to shape the full customer journey from acquisition through to retention and reactivation.
Benefits:
- Competitive salary of 55000 to 60000
- Hybrid working model offering flexibility
- Gym on site
- Clear progression within a high growth business
- Opportunity to build and shape a function from the ground up
- Work on data rich, high impact commercial strategies
- Collaborative and ambitious working environment
Key Responsibilities:
- Own and grow subscription revenue across acquisition, activation and retention
- Drive customer lifetime value through targeted lifecycle strategies
- Lead CRM across email, SMS and push including flows, segmentation and campaigns
- Deploy AI‑driven personalisation to improve customer engagement and reduce churn
- Develop and optimise win‑back strategies to recover lapsed customers
- Own retention reporting and cohort analysis to drive decision making
- Partner with paid media and product teams to optimise customer journey
- Build and implement retention strategy from the ground up
- Lead and develop the retention team, setting high performance standards
Experience Needed:
- Proven experience as a Head of Retention and Subscription or similar senior role
- Strong background in CRM, lifecycle or retention marketing
- Demonstrated success in improving LTV and reducing churn
- Experience working within ecommerce or subscription‑led environments
- Hands‑on experience with AI or predictive marketing tools
- Strong data and analytical skills with ability to translate insight into action
- Experience managing multiple customer segments
- Strong leadership and stakeholder management skills
Head of CRM & Retention. Job in Merseyside Move Collective Jobs in Liverpool employer: Broughton Group
Join a leading international nutrition brand in Merseyside as the Head of CRM & Retention, where you will have the unique opportunity to build and shape a high-impact function from the ground up. Enjoy a competitive salary, hybrid working options, and a collaborative work culture that fosters growth and innovation. With clear progression paths and the chance to work on data-rich strategies, this role offers meaningful and rewarding employment for those looking to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM & Retention. Job in Merseyside Move Collective Jobs in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Broughton Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Broughton Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Broughton Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Broughton Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of CRM & Retention. Job in Merseyside Move Collective Jobs in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Broughton Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Broughton Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Broughton Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Broughton Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Broughton Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Broughton Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
