At a Glance
- Tasks: Lead marketing strategies and own the full digital funnel for impactful campaigns.
- Company: Established leader in enterprise digital transformation solutions, growing rapidly.
- Benefits: Competitive salary, performance bonus, hybrid working, and clear progression opportunities.
- Other info: Manage a team and develop your career in a dynamic environment.
- Why this job: Take charge of marketing and shape the future of a thriving business.
- Qualifications: B2B software marketing experience and strong digital marketing skills required.
The predicted salary is between 50000 - 60000 £ per year.
Our client is an established, market-leading provider of enterprise digital transformation solutions - profitable, growing, and expanding their team. They need a hands-on Marketing Lead to take full ownership of the function. You'll report directly to the leadership team, work closely with the Sales Director, and have a path to Head of Marketing as the business scales.
What you'll own:
- The full digital funnel and lead generation
- Outbound campaigns - email, webinars, events
- ABM alongside the sales team
- Website, SEO, and social channels
- Content, PR, and thought leadership
- Campaign reporting and ROI
- Two marketing assistants to manage and develop
What you'll bring:
- Solid B2B software marketing experience
- A track record of campaigns that drive real pipeline
- Strong digital marketing knowledge and a data-led mindset
- Confident with copy and content
- HubSpot experience an advantage
What's on offer:
- £50,000 - £60,000
- Performance-related bonus
- Hybrid working - work from home on Fridays!
- A genuine progression path - and the chance to build/make something of your own
Lead Marketing Strategist employer: Broughton Group
As a Lead Marketing Strategist at our client, you will join a dynamic and innovative team that values creativity and collaboration. With a competitive salary and performance-related bonuses, the company fosters a supportive work culture that prioritises employee growth and offers a clear path to advancement within the marketing department. Enjoy the flexibility of hybrid working, including the opportunity to work from home on Fridays, while contributing to impactful digital transformation solutions in a thriving market.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Marketing Strategist
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best campaigns and results. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and challenges. Bring ideas to the table that show how you can help them scale their marketing efforts.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of great opportunities, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Lead Marketing Strategist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your B2B software marketing experience and any campaigns you've run that drove real pipeline. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how you can take ownership of the function. Don’t forget to mention your experience with HubSpot if you have it – it’s a nice bonus for us!
Showcase Your Digital Savvy:Since this role involves managing the full digital funnel, make sure to highlight your digital marketing knowledge. Share examples of how you've used data to drive decisions in past campaigns. We love a data-led mindset!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, we’re excited to see your application come through!
How to prepare for a job interview at Broughton Group
✨Know Your Digital Funnel
Make sure you understand the full digital funnel and how it relates to lead generation. Be ready to discuss specific strategies you've implemented in the past that have successfully driven pipeline growth.
✨Showcase Your Campaign Success
Prepare to share examples of your previous B2B marketing campaigns. Highlight the results, focusing on metrics like ROI and lead conversion rates, to demonstrate your data-led mindset.
✨Familiarise Yourself with HubSpot
If you have experience with HubSpot, be prepared to discuss how you've used it to manage campaigns or track performance. If not, do a bit of research on its features and think about how you could leverage it in this role.
✨Engage with the Leadership Team
Since you'll be reporting directly to the leadership team, show your enthusiasm for collaboration. Prepare thoughtful questions about their vision for the marketing function and how you can contribute to achieving their goals.
