At a Glance
- Tasks: Lead digital analytics, optimise tracking, and drive insights for a growing retail business.
- Company: Fast-growing, digitally led retail company with a focus on ecommerce and data.
- Benefits: Salary up to £70,000, hybrid working, and strong investment in your professional growth.
- Other info: High visibility role with direct exposure to senior leadership and excellent career development.
- Why this job: Own the digital analytics landscape and influence key business decisions.
- Qualifications: Experience with GA4, Google Tag Manager, and strong SQL skills required.
The predicted salary is between 60000 - 80000 £ per year.
Zachary Daniels are delighted to be partnering with a fast-growing, digitally led retail business that is continuing to invest heavily across ecommerce, customer experience, and data capability. We're looking for a Lead Digital Analyst to take ownership of digital analytics across the business, acting as the go-to person for digital insight, tracking, attribution, and performance measurement. This is a highly visible role where you'll work closely with senior stakeholders across ecommerce, marketing, and leadership teams to shape how digital data is used to drive commercial decisions. This is not a standard reporting role. The business is looking for someone who can lead the digital analytics function, challenge thinking, improve data maturity, and build a stronger analytics capability across the organisation.
The Opportunity
- Own the end-to-end digital analytics landscape, leading on everything from GA4 strategy and tracking optimisation through to dashboarding, customer insight, and marketing performance analysis.
- Play a key role in shaping the future data environment, helping improve how data is structured, integrated, and used across the business.
- This role would suit someone who enjoys autonomy, wants real ownership, and is excited by the opportunity to genuinely influence how a growing retail business uses digital analytics.
Key Responsibilities
- Lead digital analytics across ecommerce, marketing, and customer functions.
- Own and optimise GA4 and Google Tag Manager implementation across the business.
- Drive insight into customer behaviour, digital performance, attribution, and conversion.
- Build and develop dashboards and reporting solutions using Power BI, Looker, or similar BI tools.
- Partner closely with senior stakeholders to translate business challenges into actionable insight.
- Lead on marketing measurement and performance analysis across multiple digital channels.
- Improve tracking accuracy, tagging standards, and analytics governance.
- Support the development of a centralised data environment across GCP and BigQuery.
- Manage external analytics and business partners where required.
- Help shape the long-term analytics strategy and maturity of the business.
About You
- Strong hands-on experience with GA4 and Google Tag Manager.
- Experience leading digital analytics within ecommerce, retail, or consumer-focused businesses.
- Deep understanding of digital tracking, attribution, and customer journey analysis.
- Strong SQL and BI/reporting capability.
- Experience with tools such as Power BI, Looker, BigQuery, or GCP.
- Commercially minded with the ability to turn data into business recommendations.
- Confident working directly with senior stakeholders and influencing decision making.
- Someone who enjoys ownership, autonomy, and building capability within a growing business.
What's On Offer
- Salary up to 70,000.
- Hybrid working (2 days in London).
- Opportunity to own and lead digital analytics for a growing retail business.
- High visibility role with direct exposure to senior leadership.
- Genuine opportunity to shape analytics capability and data maturity.
- Strong investment in digital, ecommerce, and data.
Lead Digital Analytics Specialist employer: Broughton Group
Join a fast-growing, digitally led retail business in London as a Lead Digital Analytics Specialist, where you'll enjoy a hybrid working model and a competitive salary of up to £70,000. This role offers you the chance to take ownership of digital analytics, work closely with senior stakeholders, and significantly influence the company's data strategy, all within a supportive culture that prioritises employee growth and innovation in ecommerce and customer experience.
