At a Glance
- Tasks: Lead and optimise high-impact digital campaigns for B2B clients using cutting-edge paid media strategies.
- Company: Established B2B digital marketing agency with a strong focus on career progression.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and efficiency.
- Why this job: Join a dynamic team and make a real impact in the world of B2B marketing.
- Qualifications: 3+ years in paid media with experience across major platforms and AI integration.
The predicted salary is between 35000 - 45000 £ per year.
A well‑established B2B digital marketing agency with a strong team that enables career progression.
Job Overview
You will be a commercially minded Paid Media Consultant leading the delivery and optimisation of high‑impact digital campaigns for B2B clients. Your responsibilities include shaping performance strategies, utilising AI, managing key client relationships, and collaborating across teams to deliver exceptional results. You will apply expertise across Google Ads, Meta, LinkedIn, Reddit, and Spotify, and possess a deep understanding of how paid media integrates with MarTech and CRM ecosystems.
Responsibilities
- Lead the development of integrated, cross‑channel paid media strategies that align with B2B client goals and drive measurable growth across the funnel.
- Oversee the setup, management, and optimisation of campaigns across Google Ads, Meta, LinkedIn, Reddit, and Spotify, ensuring accuracy, efficiency, and best practice at every stage.
- Analyse campaign data across platforms and CRM systems, identifying performance trends, opportunities, and areas for improvement, then translate these into clear, actionable recommendations.
- Collaborate with Data and MarTech specialists to ensure seamless lead capture, tracking, and attribution across the sales funnel.
- Review and QA campaign setups, audience builds, and reporting outputs to maintain high quality and consistency across all client accounts.
- Present campaign findings and strategic recommendations confidently to clients and internal stakeholders, contributing to quarterly reviews and strategic planning sessions.
- Work closely with Account Manager, SEO, Creative, and Marketing Science teams to deliver integrated, insight‑driven marketing strategies that connect across channels.
- Stay up to date with emerging paid media platforms, B2B marketing trends, and automation tools, bringing innovative ideas and testing opportunities to the team.
- Leverage and test different AI platforms to accelerate paid media growth for clients, and efficiency for how we work as a team.
- Support the Head of Department in refining internal processes, improving efficiency, and implementing best‑practice methodologies across the department.
Essential Skills / Experience
- 3+ years' experience in paid media, within a B2B agency or performance marketing environment.
- Proven experience managing campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and at least one of Reddit Ads or Spotify Ads.
- Direct experience in implementing AI into paid media and paid media workflows.
- Deep understanding of B2B marketing funnels and experience aligning paid media activity with CRM and automation platforms (HubSpot, Salesforce, or similar).
- Strong analytical skills and proficiency in GA4, Looker Studio, and Microsoft Excel for data reporting.
- Confident communicator, able to present strategies and results clearly to senior client stakeholders.
- Excellent organisational skills, managing multiple accounts with attention to detail and accountability.
Desirable Skills / Experience
- Experience with lead scoring, conversion tracking, and marketing automation workflows.
- Familiarity with account-based marketing (ABM) and intent data tools.
- Experience managing large budgets (≥ £500k monthly spend) and complex international accounts.
Note: Sponsorship will not be offered; candidates must have independent right to work in the UK and be within commuting distance of Woking.
Paid Media Consultant in Knaphill employer: Broughton Group
Join a dynamic B2B digital marketing agency in Woking, where innovation meets collaboration. With a strong emphasis on career progression and a hybrid working model, we foster a supportive work culture that values creativity and teamwork. Our commitment to employee growth is evident through continuous learning opportunities and the chance to work with cutting-edge AI technologies, making this an ideal environment for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Consultant in Knaphill
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Broughton Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Broughton Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Broughton Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Broughton Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Consultant in Knaphill
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Broughton Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Broughton Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Broughton Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Broughton Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Broughton Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Broughton Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
