At a Glance
- Tasks: Manage and execute exciting paid media campaigns across top platforms like Google, TikTok, and LinkedIn.
- Company: Join a dynamic team at Move Collective in Kenilworth, where creativity meets strategy.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on learning and development.
- Why this job: Make an impact by optimising campaigns and driving results for diverse brands.
- Qualifications: 1-2 years in paid media, strong analytical skills, and a passion for digital marketing.
The predicted salary is between 30000 - 40000 £ per year.
Main Duties:
- Campaign Management: Work across a variety of brands, managing and executing paid media campaigns. Develop, implement, and manage paid media campaigns across predominately Google & Bing Ads, plus Meta Ads, LinkedIn Ads and Tik Tok Ads. Contribute to maintaining Google Partner status. Optimise account performance by monitoring key metrics, such as Click-Through-Rate (CTR), Conversion Rate (CVR), Cost-Per-Acquisition (CPA), and Return-On-Ad-Spend (ROAS). Conduct A/B testing on Ads to improve campaign performance, assist in asset creation and enhance audience engagement.
- Data Analysis & Reporting: Monitor campaign performance, analysing data and trends to provide actionable insights and adjust strategies as needed. Generate and present monthly reports, showing results against KPIs and making recommendations for future improvements. Collaborate with the wider marketing team to use campaign insights in broader strategies, including content strategy, Organic/SEO and Conversion Rate Optimisation (CRO) and UX. Monitor and analyse social media performance metrics and provide recommendations for optimisation.
- Budget Management: Develop and refine paid search initiatives, with a strong focus on paid strategies, handling budgets on a daily basis to maximise Return-On-Investment (ROI) across Google Ads; including search, performance max, shopping, display, demand gen. Develop Social Media Advertising campaigns, managing budgets on a daily basis across multiple platforms, such as Facebook, Instagram, Tik Tok and LinkedIn.
- Collaboration & Communication: Collaborate with other departments to ensure that campaigns align with the company's brand message and client expectations. Communicate regularly with clients, presenting campaign results and discussing opportunities for growth. Highly organised, with the ability to manage multiple accounts, support new account builds and meet deadlines.
We're looking for someone who has:
- Hands-on experience in paid media, preferably in an agency setting - whether you specialise in Search or Paid Social Advertising, we're here to help you upskill, learn and grow.
- Exceptional attention to detail, is driven, and has a genuine passion for PPC.
- Bachelor's degree in marketing, business, or a related college field.
- 1-2 years of experience in paid media or digital advertising.
- Proficiency in Google Ads, Bing Ads, Meta Ads, and Google Analytics.
- Strong analytical skills and ability to interpret data to drive actionable insights.
- Excellent communication skills, both written and verbal.
- Highly organised, with the ability to manage and collaborate on multiple advertising accounts and deadlines.
Paid Media Executive. Job in Kenilworth Move Collective Jobs employer: Broughton Group
At Move Collective, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of Kenilworth. Our commitment to employee growth is evident through continuous training opportunities and a supportive environment where your contributions directly impact our diverse range of brands. Join us to not only advance your career in paid media but also to be part of a team that values innovation and results-driven strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Executive. Job in Kenilworth Move Collective Jobs
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns and results. This will give you an edge during interviews and help us see your hands-on experience in action.
✨Tip Number 3
Prepare for interviews by brushing up on key metrics like CTR, CVR, and ROAS. Be ready to discuss how you've used these metrics to optimise campaigns in the past. We love seeing candidates who can talk the talk!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Move Collective.
We think you need these skills to ace Paid Media Executive. Job in Kenilworth Move Collective Jobs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your hands-on experience with paid media, especially if you've worked with Google Ads or Meta Ads. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about PPC and how your background aligns with our needs. Don't forget to mention any specific campaigns you've managed that relate to the role.
Show Off Your Analytical Skills:Since data analysis is key for this role, include examples of how you've used data to optimise campaigns in the past. We love seeing numbers, so if you can share metrics like CTR or CPA improvements, even better!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Broughton Group
✨Know Your Platforms
Make sure you’re well-versed in Google Ads, Bing Ads, and social media platforms like Meta and TikTok. Familiarise yourself with their features and recent updates, as this will show your passion for PPC and your readiness to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to optimise campaigns in the past. Bring examples of key metrics you've monitored, like CTR and CPA, and be ready to explain how you adjusted strategies based on your findings.
✨Be Ready for A/B Testing Talk
Since A/B testing is crucial for campaign performance, think of specific instances where you’ve conducted tests. Be prepared to share what you tested, the results, and how it impacted the overall campaign strategy.
✨Demonstrate Collaboration Skills
Highlight your experience working with different teams. Discuss how you’ve collaborated with marketing or creative teams to align campaigns with brand messages, and be ready to share examples of successful communication with clients.
