At a Glance
- Tasks: Lead marketing strategy and drive new business initiatives in a global design practice.
- Company: Join a renowned global design firm known for architectural excellence.
- Benefits: Enjoy flexible hybrid working, private medical insurance, and a rewarding bonus structure.
- Other info: Be part of a collaborative culture focused on employee well-being and professional growth.
- Why this job: Shape the future of a leading practice while enhancing your leadership skills.
- Qualifications: Experience in marketing strategy within architecture or design sectors is essential.
The predicted salary is between 80000 - 100000 £ per year.
The Crowd are exclusively partnered with a large global design practice celebrated for delivering world–class architecture and interiors. They are seeking a commercially astute Head of Marketing and Strategy to join its London team on a permanent basis. This is a pivotal leadership appointment with significant visibility across the business, reporting directly to the Managing Partner and working closely with the wider international marketing team. The role will play a key part in shaping the future direction, positioning, and commercial strategy of the practice, with a focus on strengthening and evolving its presence within the UK market.
Our client is seeking a commercially minded and strategic leader who understands markets, sectors, and key stakeholder relationships; someone capable of elevating external engagement, identifying emerging opportunities, and driving long–term business positioning. Leading an established marketing function spanning marketing, graphics, and bid coordination, the successful candidate will be responsible for mentoring and developing the team while simultaneously driving a broader strategic and business development agenda across the practice.
The ideal individual will bring clarity, direction, and constructive challenge to the role – confidently identifying where investment should be focused, where market opportunities are emerging, and how the business can continue to position itself ahead of competitors. This role requires a highly engaged and influential leader with strong commercial awareness, financial acumen, and the ability to build credibility across multi–sector teams, while confidently engaging and challenging senior stakeholders where required.
Beyond the opportunity to be part of a leading global name in the industry, this practice is committed to both design excellence and employee well–being. They offer a strong benefits package, including private medical insurance, rewarding bonus structure, flexible hybrid working, enhanced annual leave, and much more.
Key Responsibilities- Lead and drive new business initiatives, building strong client relationships and identifying new project opportunities across the UK.
- Represent the practice at industry events, conferences, and professional organisations, developing strategic networking and market engagement plans.
- Develop pursuit strategies and oversee the delivery of high–quality proposals, presentations, and interview preparation.
- Manage and mentor marketing team members, fostering a collaborative, high–performing, and client–focused culture.
- Drive market intelligence and competitor awareness across key sectors and regions.
- Oversee marketing collateral, knowledge capture, project data management, and business development reporting.
- Contribute to annual business planning, including short– and long–term strategy, sales forecasting, fee projections, and pursuit tracking.
- Support project and sector leaders with strategic client engagement and relationship development.
- Bring strong commercial and financial rigour to marketing and business development strategy.
- Work closely with board leadership, corporate communications, and external consultants to strengthen market presence and brand visibility.
- Act as a senior ambassador and representative of the practice.
- Significant experience leading business development and marketing strategy within architecture, design, or the wider built environment sector within a large–scale practice.
- Proven track record securing complex, high–value projects and developing strategic client relationships.
- Strong understanding of the UK architecture, design, and built environment landscape.
- Demonstrated experience working within a matrixed global environment and collaborating across multiple stakeholder groups.
- Highly aware of market activity, competitor movement, and emerging business opportunities.
- Excellent commercial awareness and strong financial acumen.
- Strong leadership and team management capabilities, with experience mentoring and developing teams.
- Confident communicator with excellent stakeholder engagement, influencing, and presentation skills.
- Exceptionally organised, with the ability to manage multiple pursuits and deadlines simultaneously.
- Strategic mindset with the ability to balance long–term vision and day–to–day delivery.
The Crowd is an equal opportunities employer and agency.
Head of Marketing and Strategy (Architecture / Design) employer: Broughton Group
Join a prestigious global design practice in London, where your leadership as Head of Marketing and Strategy will not only shape the future of the firm but also foster a culture of innovation and collaboration. With a strong commitment to employee well-being, the company offers an attractive benefits package including private medical insurance, flexible hybrid working, and enhanced annual leave, ensuring that you thrive both professionally and personally. This role provides a unique opportunity to influence strategic direction while mentoring a talented team in a dynamic and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing and Strategy (Architecture / Design)
✨Tip Number 1
Network like a pro! Attend industry events, conferences, and meet-ups to connect with key players in architecture and design. We can’t stress enough how important it is to build those relationships – you never know who might be looking for someone just like you!
✨Tip Number 2
Show off your expertise! When you get the chance, share your insights on social media or write articles about trends in the architecture and design sector. This not only positions you as a thought leader but also gets you noticed by potential employers.
✨Tip Number 3
Prepare for interviews like it’s the final exam! Research the company thoroughly, understand their projects, and come armed with ideas on how you can contribute to their marketing and strategy. We want you to shine and show them why you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re here to support you every step of the way in landing that dream role in marketing and strategy.
We think you need these skills to ace Head of Marketing and Strategy (Architecture / Design)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Marketing and Strategy. Highlight your experience in architecture or design, and showcase how you've driven marketing strategies that align with business goals.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've led teams and developed successful marketing initiatives in the past.
Showcase Your Leadership Skills:We want to see your leadership style! In your application, mention how you've mentored teams and fostered a collaborative culture. This is key for a role that involves managing an established marketing function.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Broughton Group
✨Know Your Market Inside Out
Before the interview, dive deep into the UK architecture and design landscape. Familiarise yourself with current trends, key players, and emerging opportunities. This knowledge will not only impress your interviewers but also help you articulate how you can elevate the practice's market presence.
✨Showcase Your Leadership Style
Prepare to discuss your leadership approach and how you've successfully mentored teams in the past. Think of specific examples where you've fostered a collaborative culture or driven high performance. This will demonstrate your capability to lead the marketing function effectively.
✨Prepare for Strategic Discussions
Anticipate questions around strategic planning and business development. Be ready to share your insights on how to identify new project opportunities and build strong client relationships. Having a few well-thought-out strategies up your sleeve will show that you're proactive and commercially minded.
✨Engage with Confidence
During the interview, engage confidently with your interviewers. Practice your presentation skills and be prepared to discuss how you would represent the practice at industry events. Your ability to communicate effectively and influence stakeholders will be crucial in this role.
