At a Glance
- Tasks: Lead and execute a high-impact marketing strategy for a growth-focused family business.
- Company: Dynamic family business prioritising digital engagement and growth.
- Benefits: Competitive salary, bonus, and hybrid working options.
- Other info: Fast-paced environment with opportunities for professional growth.
- Why this job: Drive B2B lead generation and make a measurable impact on business success.
- Qualifications: Proven senior B2B marketing experience with a focus on digital strategies.
The predicted salary is between 50000 - 65000 £ per year.
We are seeking a commercially driven Head of Marketing to lead and execute a high-impact marketing strategy for a service-led, growth-focused family business. Digital engagement is at the core of our model, and this role will be pivotal in driving high-quality B2B lead generation and measurable ROI. This is a hands-on leadership role where you will take full ownership of marketing strategy and delivery, ensuring all activity is aligned to commercial objectives and delivering tangible business results.
Key Responsibilities
- Develop and execute a results-driven marketing strategy focused on B2B digital lead generation
- Own the full marketing funnel, optimising digital channels to drive engagement, conversion and pipeline growth
- Manage and hold external agencies accountable, ensuring performance, ROI and value for money
- Use data, analytics and insight to continuously refine campaigns and improve performance
- Partner closely with sales and leadership teams to align marketing with commercial priorities
- Manage and develop a Graphic Design/Brand Manager, ensuring brand consistency and high-quality output
Requirements
- Proven experience in a senior B2B marketing role with a strong focus on digital lead generation
- Expertise across key channels: Paid media (Google Ads, LinkedIn Ads); SEO & content strategy; Email marketing & marketing automation; Social (particularly LinkedIn)
- Highly commercial mindset, with a track record of delivering measurable ROI
- Experience managing and optimising agency performance
- Strong analytical skills and a data-led approach to decision making
- Confident stakeholder manager with the ability to influence at senior level
- Hands-on, proactive and comfortable operating in a fast-paced environment
Benefits
- Salary 50-60k
- Bonus
- Hybrid working an option
Head Of Marketing employer: Broughton Group
Join a dynamic family business that prioritises digital engagement and offers a hands-on leadership role as Head of Marketing. With a strong focus on B2B lead generation, you will thrive in a supportive work culture that values innovation and collaboration, while enjoying competitive salary packages, hybrid working options, and opportunities for professional growth. This is an excellent opportunity to make a tangible impact and drive the company's marketing strategy forward in a fast-paced environment.
