At a Glance
- Tasks: Lead customer acquisition strategies and manage Meta Ads for a fast-growing food & drink start-up.
- Company: Dynamic D2C start-up in the exciting food & drink sector.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a vibrant team in a fast-paced, entrepreneurial environment.
- Why this job: Shape the future of a brand while driving impactful marketing strategies.
- Qualifications: Experience in Growth Marketing, especially with Meta Ads and data analysis.
The predicted salary is between 50000 - 65000 £ per year.
Role Overview
I am working with a fast-growing D2C start-up in the food & drink space looking for a data-driven Growth Lead to spearhead their customer acquisition strategy. This is a pivotal role where you will own their largest performance marketing channels, with a specific focus on Meta, while also shaping the broader growth roadmap for our brand.
Key Responsibilities
- Meta Ads Mastery: Take full ownership of the Meta Ads account, managing significant budgets and driving efficiency through constant testing and optimisation.
- Performance Creative Strategy: Collaborate with the creative team to develop high-converting performance assets, using data to iterate on hooks, formats and messaging.
- Full-Funnel Growth: Oversee broader growth duties, including managing other paid social/search channels, landing page optimization (LPO) and retention touchpoints.
- Data & Analytics: Monitor and report on key metrics (CAC, LTV, ROAS) to provide actionable insights to the executive team.
- Strategic Planning: Develop and execute the quarterly growth strategy to meet ambitious scale targets within the food & drink sector.
Requirements
- Proven experience in a Growth or Performance Marketing role within a D2C environment.
- Deep technical expertise in Meta Ads Manager and creative-led growth strategies.
- Analytical mindset with the ability to interpret complex data sets and translate them into growth opportunities.
- Entrepreneurial spirit comfortable in a fast-paced, high-growth startup culture.
Nice-to-Have
- Experience specifically within the food & beverage industry.
- Familiarity with influencer marketing or affiliate programs as growth levers.
Growth Marketing Lead employer: Broughton Group
Join a dynamic and innovative D2C start-up in the food & drink sector, where your contributions as a Growth Marketing Lead will directly impact our rapid expansion. We foster a collaborative work culture that values creativity and data-driven decision-making, offering ample opportunities for professional growth and development. With a focus on performance marketing and a commitment to excellence, you'll thrive in an environment that encourages experimentation and rewards success.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Broughton Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Broughton Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Broughton Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Broughton Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Broughton Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Broughton Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Broughton Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Broughton Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Broughton Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Broughton Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
