At a Glance
- Tasks: Lead customer acquisition strategies and manage performance marketing channels, especially on Meta.
- Company: Fast-growing D2C start-up in the food & drink sector with a dynamic team.
- Benefits: Hybrid work model, flexible hours, and opportunities for professional growth.
- Other info: Exciting opportunity to shape the future of a growing brand.
- Why this job: Join a vibrant start-up and make a real impact in the food & drink industry.
- Qualifications: Proven experience in performance marketing and strong data analysis skills.
The predicted salary is between 50000 - 65000 £ per year.
Broughton Group is seeking a data-driven Growth Lead for their fast-growing D2C start-up in the food & drink space. The role, based in London, offers flexibility with a hybrid work model. You will spearhead customer acquisition strategy and own major performance marketing channels, particularly focusing on Meta.
The ideal candidate will have a proven track record in performance marketing, strong data analysis skills, and the ability to develop effective customer acquisition strategies.
Growth Lead: Meta & Performance (Hybrid, London) employer: Broughton Group
Broughton Group is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the food & drink sector. With a hybrid work model based in London, employees enjoy flexibility while being part of a fast-growing D2C start-up that prioritises professional development and offers ample opportunities for growth in performance marketing. Join us to be at the forefront of customer acquisition strategies and thrive in a supportive environment that values data-driven decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead: Meta & Performance (Hybrid, London)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Broughton Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Broughton Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Broughton Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Broughton Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Lead: Meta & Performance (Hybrid, London)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Broughton Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Broughton Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Broughton Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Broughton Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Broughton Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Broughton Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
