At a Glance
- Tasks: Lead CRM strategies to boost customer engagement and loyalty for a trendy food & drink brand.
- Company: Fast-growing D2C food & drink brand with a vibrant culture.
- Benefits: Competitive pay, flexible hours, and the chance to make a real impact.
- Other info: Join us for a 6-month adventure in a dynamic and supportive environment.
- Why this job: Own the customer journey and drive meaningful connections with our audience.
- Qualifications: Experience in CRM, especially with Klaviyo, and strong analytical skills.
The predicted salary is between 35000 - 45000 £ per year.
We are looking for a dynamic CRM Manager to join a fast-growing D2C food & drink brand on a 6-month Fixed Term Contract (FTC). This is a pivotal role where you will take full ownership of the customer lifecycle, driving engagement, retention and loyalty through high-impact CRM strategies. You will manage the end-to-end execution of campaigns across multiple channels!
Key Responsibilities
- Strategy & Execution: Lead the end-to-end CRM strategy across the full customer lifecycle, from onboarding and reactivation to loyalty and advocacy.
- Campaign Optimisation: Conduct continuous A/B testing on subject lines, content, and send times to improve open rates, CTRs, and conversion.
- Data & Segmentation: Use customer data to create highly targeted segments, ensuring the right message reaches the right customer at the right time.
- Reporting: Monitor and report on key CRM metrics (LTV, churn, retention rates), providing actionable insights to the wider marketing team.
Requirements
- Proven experience in a CRM or Lifecycle Marketing role, preferably within a D2C or E-commerce environment.
- Expert-level proficiency in Klaviyo is mandatory.
- Strong understanding of customer lifecycle stages and retention strategies.
- Analytical mindset with the ability to interpret data and translate it into successful campaigns.
- Excellent copywriting skills and a keen eye for design and brand consistency.
Customer Relationship Management Specialist employer: Broughton Group
Join a vibrant and innovative D2C food & drink brand that values creativity and collaboration, making it an excellent employer for those passionate about customer engagement. With a strong focus on employee growth, you will have the opportunity to develop your skills in a supportive environment while contributing to impactful CRM strategies. Located in a dynamic industry, our company offers a unique chance to be part of a fast-paced team dedicated to driving customer loyalty and retention.
