At a Glance
- Tasks: Lead CRM strategies to boost customer engagement and loyalty through impactful campaigns.
- Company: Fast-growing D2C food & drink brand with a vibrant culture.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a dynamic team and enjoy a creative work environment.
- Why this job: Make a real difference in customer experiences while honing your marketing skills.
- Qualifications: Experience in CRM or Lifecycle Marketing, especially in D2C or E-commerce.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for a dynamic CRM Manager to join a fast-growing D2C food & drink brand on a 6-month Fixed Term Contract (FTC). This is a pivotal role where you will take full ownership of the customer lifecycle, driving engagement, retention and loyalty through high-impact CRM strategies. You will manage the end-to-end execution of campaigns across multiple channels!
Key Responsibilities
- Strategy & Execution: Lead the end-to-end CRM strategy across the full customer lifecycle, from onboarding and reactivation to loyalty and advocacy.
- Campaign Optimisation: Conduct continuous A/B testing on subject lines, content, and send times to improve open rates, CTRs, and conversion.
- Data & Segmentation: Use customer data to create highly targeted segments, ensuring the right message reaches the right customer at the right time.
- Reporting: Monitor and report on key CRM metrics (LTV, churn, retention rates), providing actionable insights to the wider marketing team.
Requirements
- Proven experience in a CRM or Lifecycle Marketing role, preferably within a D2C or E-commerce environment.
- Expert-level proficiency in Klaviyo is mandatory.
- Strong understanding of customer lifecycle stages and retention strategies.
- Analytical mindset with the ability to interpret data and translate it into successful campaigns.
- Excellent copywriting skills and a keen eye for design and brand consistency.
CRM Campaign Manager employer: Broughton Group
Join a vibrant and innovative D2C food & drink brand that prioritises employee growth and creativity. With a collaborative work culture, you will have the opportunity to lead impactful CRM strategies while enjoying a supportive environment that values your contributions. Located in a dynamic area, this role offers unique advantages such as flexible working arrangements and a focus on work-life balance, making it an excellent choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaign Manager
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace CRM Campaign Manager
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Broughton Group from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Broughton Group specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Broughton Group
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Broughton Group, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Broughton Group you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Broughton Group that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Broughton Group, so think on your feet and don't hesitate to showcase your creativity!
