At a Glance
- Tasks: Drive corporate events sales and build premium client partnerships in a dynamic environment.
- Company: Join a prestigious sports and live events organisation with a global reputation.
- Benefits: Enjoy a competitive salary, generous commission, hybrid working, and exciting event exposure.
- Other info: Be part of a diverse team with excellent career growth opportunities.
- Why this job: Make an impact by selling premium event solutions to top decision-makers.
- Qualifications: Proven B2B sales experience and strong leadership skills required.
The predicted salary is between 40000 - 40000 £ per year.
North London
Prestigious Sports & Events Venue
Permanent Full-time Hybrid Working
£40,000 base + Generous commission
The Opportunity
Stafforce are partnering with a prestigious sports and live events organisation to recruit a Commercial Sales Manager to drive corporate events and premium client partnerships. This is a high-impact, client-facing commercial role for someone who thrives on winning new business, building relationships, and driving revenue growth within a premium events environment. Our client is looking for a commercially driven sales professional with a strong hunter mentality, who is equally comfortable leading and motivating a small team of two sales representatives. This role offers excellent visibility, autonomy, and the opportunity to represent a globally recognised venue. You’ll be selling premium corporate event solutions and membership experiences to senior stakeholders and decision-makers across multiple sectors.
The Role
You’ll combine hands-on business development with team leadership, managing two experienced direct reports while maintaining your own strong personal sales performance.
Key Responsibilities
- Drive and deliver commercial sales targets across corporate events and premium experiences
- Generate new B2B business through outbound sales activity, networking, meetings, and presentations
- Build relationships with senior stakeholders and C-suite decision-makers using a consultative sales approach
- Manage the full sales cycle from lead generation through to negotiation and close
- Identify and develop new corporate markets, partnerships, and event opportunities
- Represent the venue at industry events, networking functions, and corporate showcases
- Lead, coach, and support two direct reports to maximise team performance
- Increase revenue through cross-selling memberships and event packages
- Maintain accurate pipeline forecasting and sales reporting
- Collaborate with internal teams to improve sales processes and customer experience
- Ensure all activity is accurately recorded on Salesforce CRM
What We’re Looking For
- Proven success within new business-focused B2B sales
- Experience selling premium, high-value, or corporate event solutions
- Strong commercial awareness with experience managing pipelines, targets, and revenue growth
- Confident communicator with the ability to influence and negotiate at senior level
- Comfortable working within a fast-paced, high-profile environment
- A proactive hunter mentality with a passion for networking and winning business
Leadership
- Experience coaching, mentoring, or managing team members
- A supportive leadership style that combines accountability with team engagement
Package & Benefits
- £40,000 base salary
- Competitive commission structure across multiple revenue streams
- Hybrid working – 1 day per week from home
- Opportunity to work within a world-class sports and events environment
- Exposure to major corporate and live events
- Additional benefits include health & wellbeing support, financial wellbeing initiatives, staff discounts, ticket access, and bonus schemes.
About Us
We are dedicated to fostering a diverse and inclusive community. In line with our Diversity and Inclusion policy, we welcome applications from all qualified individuals, regardless of age, gender, ethnicity, sexual orientation, or disability. As a Disability Confident Employer, and part of the Nicholas Associates Group, we are committed to supporting candidates with disabilities, and we’re happy to discuss flexible working options. We are committed to protecting the privacy of all our candidates and clients. If you choose to apply, your information will be processed in accordance with the Nicholas Associates Group of companies Privacy Notice.
Commercial Sales Manager - Corporate Events employer: Broughton Group
Join a prestigious sports and live events organisation as a Commercial Sales Manager, where you'll thrive in a dynamic, high-impact environment that values autonomy and innovation. With a competitive salary, generous commission structure, and hybrid working options, this role offers exceptional opportunities for professional growth and the chance to lead a motivated team while building relationships with senior stakeholders. Enjoy additional benefits such as health and wellbeing support, staff discounts, and access to major corporate events, all within a diverse and inclusive workplace committed to your success.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Sales Manager - Corporate Events
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Commercial Sales Manager - Corporate Events at Broughton Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Broughton Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Commercial Sales Manager - Corporate Events. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Commercial Sales Manager - Corporate Events
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Broughton Group:When writing your cover letter, make sure to tailor your message specifically for Broughton Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Broughton Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Broughton Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Broughton Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Broughton Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
