At a Glance
- Tasks: Drive sales growth and build relationships in the East Anglia region.
- Company: Leading European manufacturer of innovative washroom solutions with a focus on sustainability.
- Benefits: Competitive salary, career development opportunities, and a chance to make an impact.
- Other info: Be part of a company with over 90 years of design excellence and innovation.
- Why this job: Join a dynamic team and influence key decision-makers in exciting projects.
- Qualifications: 3+ years B2B field sales experience and strong negotiation skills.
The predicted salary is between 40000 - 50000 £ per year.
Our client is a market-leading European manufacturer of innovative commercial washroom solutions, trusted across hospitals, airports, stadiums, universities, offices, and other high-profile public environments. With a heritage spanning more than 90 years, the client is internationally recognised for sustainability, innovation, and design excellence. Their solutions help reduce water consumption by up to 90%, improve hygiene standards, and support environmentally responsible building design across global markets.
As part of continued UK investment and ambitious growth plans, our client is now seeking a driven and commercially focused Area Sales Manager to join their expanding sales team.
The Opportunity
This is a high-impact field sales role focused on specification-led business development across the East Anglia region. You will be responsible for influencing key decision-makers at the earliest stages of the project cycle, securing product specifications, and developing long-term commercial relationships across the construction and building services sectors. The successful candidate will play a key role in changing specification behaviour within the market and positioning the client as the preferred choice for commercial washroom solutions.
Key Responsibilities
- Drive regional sales growth in line with company objectives
- Secure specifications with architects, consultants, designers, and specifiers
- Influence stakeholders and challenge incumbent product choices
- Develop strong relationships with contractors, merchants, wholesalers, and end users
- Manage projects from early-stage engagement through to completion
- Deliver CPDs, technical presentations, and product consultations
- Maintain a healthy sales pipeline using CRM systems
- Identify and capitalise on new business opportunities
- Monitor competitor activity and market trends
- Organise and deliver engaging specification events that showcase innovative solutions and influence product selection
What We’re Looking For
Skills & Experience
- A minimum 3 years B2B field sales experience (flexible on industry)
- Ability to influence multiple stakeholders across complex sales cycles
- Commercially astute with strong negotiation and closing abilities
- Excellent presentation and communication skills
- Highly organised with strong territory planning capability
- Experience using CRM systems and sales reporting tools
Personal Attributes
- Ambitious, motivated, and target-driven
- Confident and professional communicator
- Resilient with a proactive, solutions-focused mindset
- Strong relationship builder with a consultative sales style
- Passionate about delivering customer value and long-term partnerships
Area Sales Manager - East Anglia in Cambridge employer: Broughton Group
As a leading European manufacturer with over 90 years of heritage, our client offers an exceptional work environment for the Area Sales Manager role in East Anglia. Employees benefit from a culture of innovation and sustainability, with ample opportunities for professional growth and development within a supportive team. The company is committed to reducing environmental impact while providing cutting-edge solutions, making it an inspiring place to contribute to meaningful projects that enhance public spaces.
