At a Glance
- Tasks: Execute marketing campaigns and events while localising content for the UK and Nordic markets.
- Company: Dynamic company based in Birmingham with a hybrid working model.
- Benefits: Competitive salary, flexible working, and opportunities for career growth.
- Other info: Open to junior candidates eager to learn and grow.
- Why this job: Join a vibrant team and make an impact in regional marketing.
- Qualifications: Fluency in Swedish and a background in marketing are essential.
The predicted salary is between 40000 - 55000 £ per year.
Location: Birmingham - Hybrid working
Coverage: UK and Nordic region
Salary: £40,000 - £55,000
We are open to exploring junior candidates as well, our primary focus is finding someone fluent in native Swedish with a background in marketing.
Role Overview
This role focuses on executing regional marketing activities across two markets, delivering campaigns, events, and localised content that support both new business and existing customers. The position is execution-led, ensuring central marketing plans are effectively adapted for local markets, while supporting sales teams with timely follow-up and activation. The UK acts as the primary hub, with responsibility for ensuring strong localisation and relevance in the secondary market.
Key Responsibilities
- Deliver campaigns, events, and webinars across both markets
- Adapt and localise content for regional relevance
- Support sales through lead follow-up and account-based activity
- Execute customer marketing to drive retention and growth
- Coordinate PR activities and support partnerships
- Collaborate with central teams on planning and assets
- Ensure timely, high-quality delivery and flag risks early
- Maintain accuracy of local materials and support post-event follow-up
Accountabilities
- Execute marketing activities on time and to a high standard
- Ensure content is effectively localised and relevant
- Support pipeline progression through strong execution and follow-up
- Enable sales teams with ready-to-use materials and actions
- Deliver consistent and high-quality campaign and event outcomes
Success Measures
- Timeliness and quality of campaign and event delivery
- Effectiveness and speed of localisation
- Quality of sales enablement and follow-up
- Contribution to pipeline and customer engagement
- Delivery of PR and partnership activities
Scope and Decision-Making
- Manage delivery within agreed priorities and timelines
- Recommend local adaptations and execution improvements
- Identify and upscale risks or market-specific needs
No ownership of strategy, budget, or overall prioritisation.
Core Focus
- Campaign and event execution
- Content localisation and market relevance
- Sales and customer support
- PR and partnership activation
- Delivery quality and responsiveness
Regional Marketer - Swedish Language Specialist in Birmingham employer: Broughton Group
As a Regional Marketer at our Birmingham hub, you will thrive in a dynamic and inclusive work culture that values creativity and collaboration. We offer competitive salaries, hybrid working options, and ample opportunities for professional growth, ensuring that you can develop your skills while making a meaningful impact across the UK and Nordic markets. Join us to be part of a supportive team that celebrates diversity and innovation, making it an excellent place for passionate marketers like you.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketer - Swedish Language Specialist in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, content localisation projects, or any relevant work. This gives you a chance to demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their needs, especially in executing campaigns and supporting sales teams. We want to see that you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining our team and ready to dive into the exciting world of regional marketing.
We think you need these skills to ace Regional Marketer - Swedish Language Specialist in Birmingham
Some tips for your application 🫡
Show Off Your Swedish Skills:Make sure to highlight your fluency in Swedish right from the start. We want to see how your language skills can help us connect with our Nordic audience, so don’t hold back!
Tailor Your Experience:When you’re writing about your past marketing experiences, be specific! We love seeing how you’ve adapted campaigns or content for different markets. Show us how you can bring that expertise to our team.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills shine through without any fluff. Less is more!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Broughton Group
✨Know Your Markets
Make sure you research the UK and Nordic markets thoroughly. Understand the cultural nuances and marketing trends in both regions. This will help you demonstrate your ability to adapt campaigns and content effectively during the interview.
✨Showcase Your Language Skills
Since fluency in Swedish is key, be prepared to showcase your language skills. You might be asked to discuss marketing strategies or even present a campaign idea in Swedish. Practising this beforehand can really set you apart.
✨Prepare for Execution Questions
Expect questions about how you would execute campaigns and events. Think of specific examples from your past experience where you successfully delivered marketing activities on time and to a high standard. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Emphasise Collaboration
This role involves working closely with sales teams and central marketing. Be ready to discuss how you've collaborated with others in previous roles. Highlight any experiences where you supported sales through lead follow-up or account-based activities, as this will show you're a team player.
