At a Glance
- Tasks: Own and deliver exciting multi-channel marketing campaigns in a fast-paced B2B environment.
- Company: Join a growing international B2B tech organisation in the industrial sector.
- Benefits: Competitive salary, annual bonus, 25 days holiday, private healthcare, and generous pension.
- Other info: Dynamic role with no two days the same, perfect for creative thinkers!
- Why this job: Make a real impact on brand visibility and business growth while managing diverse projects.
- Qualifications: Strong B2B marketing background with excellent stakeholder management and event delivery skills.
The predicted salary is between 40000 - 50000 £ per year.
As the B2B Marketing Specialist you will own and deliver multi-channel marketing campaigns across your local market and the wider cluster. Working within a fast-paced B2B engineering environment, you’ll help shape and amplify the brand, driving engagement through digital content, social media, events, and technical materials.
My client is a growing international B2B technology organisation that specialises in the industrial and manufacturing sectors. This is a chance to join a growing team under the leadership of a Head of Marketing, where your work will directly support lead generation, strengthen regional presence, and contribute to business growth, while ensuring effective budget management and strong ROI across all activities.
As the B2B Marketing Specialist you will have the following responsibilities:
- Support and deliver aligned communication strategies across cluster and local markets
- Drive external visibility and engagement through strategic content and campaigns
- Co‑ordinate and execute events such as trade shows, webinars, customer workshops, and internal events
- Create and optimise high‑quality marketing assets across digital channels
- Plan and execute integrated campaigns, events, and multimedia content
- Track performance, optimise activity, and collaborate with internal and external
A successful B2B Marketing Specialist should have:
- A strong background in marketing, particularly within B2B; you will be comfortable owning the end‑to‑end campaign process
- Experience within an international business would be desirable
- Exceptional attention to detail
- The ability to manage multi‑projects – this is a busy role, in the best way possible, no two days are the same!
- Excellent stakeholder management skills
- Experience with social media strategy, digital engagement and content creation
- Performance tracking experience
- Event delivery experience.
This role is a permanent position and will be office based in St. Albans.
B2B Marketing Specialist employer: Broughton Group
Join a dynamic and innovative international B2B technology organisation in St. Albans, where you will thrive in a supportive work culture that values creativity and collaboration. With competitive salaries, generous benefits including private healthcare and a robust pension plan, as well as ample opportunities for professional growth, this role as a B2B Marketing Specialist offers a meaningful career path in a fast-paced environment that encourages your contributions to drive business success.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry through LinkedIn or local events. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. We want you to be able to discuss how you can contribute to their goals, especially in driving engagement and lead generation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace B2B Marketing Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the B2B marketing world. Highlight your experience with multi-channel campaigns and any specific achievements in lead generation or brand amplification. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about B2B marketing and how your skills align with our needs. Don’t forget to mention any experience with events or digital content creation – we love that stuff!
Showcase Your Projects:If you've worked on any standout projects, make sure to include them in your application. Whether it's a successful campaign or an event you organised, we want to see your creativity and results. Numbers speak volumes, so share those metrics if you can!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Broughton Group
✨Know Your Campaigns
Before the interview, brush up on successful B2B marketing campaigns you've worked on. Be ready to discuss your role in these campaigns, the strategies you employed, and the results achieved. This shows your hands-on experience and understanding of the end-to-end process.
✨Showcase Your Digital Savvy
Since the role involves digital content and social media, prepare examples of how you've used these channels effectively. Bring along metrics or case studies that highlight your success in driving engagement and visibility through digital platforms.
✨Event Experience is Key
Given the emphasis on events like trade shows and webinars, be prepared to talk about your experience in planning and executing such events. Highlight any challenges you faced and how you overcame them, as well as the impact these events had on lead generation.
✨Engage with Stakeholders
Stakeholder management is crucial in this role. Think of examples where you've successfully collaborated with different teams or clients. Discuss how you navigated differing opinions and ensured everyone was aligned towards common goals.
