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- Tasks: Lead brand strategy and marketing initiatives for a fast-growing restaurant group.
- Company: Join Brother Marcus, an award-winning Eastern Mediterranean restaurant brand with exciting growth plans.
- Benefits: Competitive salary, bonus, share scheme, hybrid working, and other perks.
- Why this job: Be part of a dynamic team shaping the future of a beloved food brand.
- Qualifications: Strong background in brand development and digital marketing with a passion for food.
- Other info: Fantastic career progression opportunities in a diverse and inclusive environment.
The predicted salary is between 43200 - 72000 £ per year.
Mackie Myers have exclusively partnered with fast-growing, Eastern-Mediterranean restaurant group, Brother Marcus, to hire a Marketing & Brand Director. Brother Marcus are an award-winning Eastern Mediterranean restaurant brand, with 7 sites in London and a newly-launched standalone bar concept. With plans to grow to 12+ sites over the next 2-3 years this is an exciting time to be joining this fast growing hospitality brand.
This role is responsible for ensuring that the brand stands out amidst a competitive market, whilst professionalising the function as the business embarks on its next period of evolution. The ideal candidate will blend strategic vision with operational excellence, balancing long-term brand building with short-term strategic performance.
- Drive brand positioning, creating a clear visual identity, ensuring a harmonious guest proposition as the business evolves.
- Develop a robust marketing strategy, leading the implementation of annual marketing plan and campaign calendar.
- Drive continuous improvement of website UX, SEO, PPC, CRM and email marketing performance.
- Build social media community, advocacy and brand engagement, tied to loyalty.
- Lead and inspire high performing marketing team, with a culture of creativity, innovation and a well-networked, complimentary handful of external agency partnerships.
Senior marketing leadership role within a consumer-facing brand, combined with a genuine passion for food. Strong background in brand development, campaigns and digital marketing, encompassing a data-led approach. Demonstratable execution of brand strategy with positive commercial performance, ideally supporting a company through different stages of growth.
Competitive salary + bonus + share scheme depending on experience. Hybrid working, based in their Head Office in Spitalfields, with travel to their venues. Other company benefits including pension, discount etc. Fantastic progression opportunities and chance to join in a key period of growth.
Our Commitment to Equality, Diversity, and Inclusion: We actively seek out talent from all backgrounds and strive to reflect the rich diversity of the global workforce in every role we recruit for.
Contact Detail:
Brother Marcus Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Brand and Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns and brand strategies. This is your chance to shine and demonstrate how you can elevate Brother Marcus's brand.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their brand identity, recent campaigns, and market positioning. This will help you tailor your responses and show you're genuinely interested in being part of their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
How to prepare for a job interview at Brother Marcus
✨Know the Brand Inside Out
Before your interview, dive deep into Brother Marcus's brand identity. Familiarise yourself with their menu, values, and unique selling points. This will not only show your genuine interest but also help you articulate how your vision aligns with their goals.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've successfully driven brand positioning and marketing strategies in the past. Highlight your experience with data-led approaches and how they’ve positively impacted commercial performance, especially during periods of growth.
✨Engage with Digital Marketing Trends
Brush up on the latest trends in digital marketing, particularly around SEO, PPC, and social media engagement. Be ready to share innovative ideas on how to enhance Brother Marcus's online presence and community engagement, demonstrating your forward-thinking approach.
✨Inspire with Leadership Examples
As a potential leader, it’s crucial to convey your ability to inspire and manage a high-performing team. Prepare anecdotes that showcase your leadership style, how you foster creativity, and your experience working with external agencies to achieve marketing success.