At a Glance
- Tasks: Lead marketing automation projects and optimise CRM activities across Europe.
- Company: Join a dynamic international team in the IT services sector.
- Benefits: Full-time role with opportunities for growth and impact.
- Other info: Collaborative environment with a focus on best practices and personal development.
- Why this job: Shape digital engagement and drive innovation in marketing automation.
- Qualifications: Experience with Salesforce Marketing Cloud and strong communication skills.
The predicted salary is between 36000 - 60000 £ per year.
An exciting opportunity has arisen for a proactive and detail-oriented marketing specialist to join our European Digital Marketing team. This role focuses on Marketing Automation, supporting the execution and optimisation of CRM and lead generation activities across Europe. You’ll play a key role in delivering strategic and tactical campaigns, driving platform growth and adoption, and ensuring best practices within Salesforce Marketing Cloud (SFMC).
Purpose of the role:
- Champion our “At your side” ethos through impactful digital engagement.
- Lead the operational delivery of the marketing automation roadmap across European markets.
- Act as a hands-on SFMC specialist, building, testing, and deploying campaigns.
- Drive adoption and education of the platform through training and documentation.
- Manage and deliver end-to-end projects from brief to execution.
- Collaborate with technical teams to define and prioritise development requirements.
- Write clear user stories and acceptance criteria for both BAU and project-based work.
- Conduct UAT and ensure quality assurance for all automation initiatives.
- Support cross-functional teams with CRM integration and campaign execution.
- Contribute to optimising customer journeys and elevating marketing automation within the business.
- Elevate the profile of marketing automation within the business.
Key Responsibilities
- Collaborate with stakeholders to define data, segmentation, and campaign requirements.
- Build, test, and deploy multi-channel marketing automation campaigns (email, SMS, landing pages, forms).
- Support Pan-European CRM campaigns with effective localisation and segmentation.
- Troubleshoot and resolve issues related to data, Salesforce, Sitecore forms, and campaign performance.
- Capture and translate requirements for email templates and modular assets, ensuring brand consistency.
- Analyse data segmentation needs to enable personalised and targeted marketing.
- Provide training, documentation, and support to local offices on SFMC usage and troubleshooting.
- Promote digital best practices across the business as a marketing automation subject matter expert.
- Support project management with OneIT Product Owner, development teams, and business stakeholders.
What We’re Looking For
- Experience with Salesforce Marketing Cloud.
- Familiarity with HTML, CSS, and email development best practices.
- Degree or equivalent in Digital Marketing or related field.
- Strong communication and organisational skills.
- Ability to manage multiple projects and meet deadlines.
- Proficiency in Microsoft Office and general digital tools.
- Understanding of UX principles and digital customer journeys.
- Experience with other marketing automation platforms (including CDP).
- AmpScript knowledge.
- Awareness of CMS platforms (e.g., Sitecore).
- Understanding of analytics and SEO tools (e.g., Google Analytics, Google Search Console).
- Experience with JIRA and other task management tools.
- Knowledge of Agile or Scrum methodologies.
Why Join Us?
Ready to make an impact in a dynamic, international environment? If you’re passionate about marketing automation and want to shape digital engagement across Europe, this is your chance!
Senior Coordinator - Marketing Automation employer: Brother Europe
Brother Europe in Audenshaw is an excellent employer, offering a dynamic work culture that fosters collaboration and innovation. With flexible working options and a competitive salary, employees enjoy a healthy work-life balance while having access to numerous benefits and opportunities for professional growth in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Coordinator - Marketing Automation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Brother Europe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Brother Europe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Brother Europe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Brother Europe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Coordinator - Marketing Automation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Brother Europe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Brother Europe:Show us that you’ve done your homework! In your application, briefly mention what you admire about Brother Europe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Brother Europe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Brother Europe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Brother Europe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
