Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing automation projects and optimise CRM activities across Europe.
- Company: Join a dynamic international team in the IT services sector.
- Benefits: Full-time role with opportunities for growth and impact.
- Why this job: Shape digital engagement and drive innovation in marketing automation.
- Qualifications: Experience with Salesforce Marketing Cloud and strong communication skills.
- Other info: Collaborative environment with a focus on best practices and personal development.
The predicted salary is between 36000 - 60000 £ per year.
An exciting opportunity has arisen for a proactive and detail-oriented marketing specialist to join our European Digital Marketing team. This role focuses on Marketing Automation, supporting the execution and optimisation of CRM and lead generation activities across Europe. You’ll play a key role in delivering strategic and tactical campaigns, driving platform growth and adoption, and ensuring best practices within Salesforce Marketing Cloud (SFMC).
Purpose of the role:
- Champion our “At your side” ethos through impactful digital engagement.
- Lead the operational delivery of the marketing automation roadmap across European markets.
- Act as a hands-on SFMC specialist, building, testing, and deploying campaigns.
- Drive adoption and education of the platform through training and documentation.
- Manage and deliver end-to-end projects from brief to execution.
- Collaborate with technical teams to define and prioritise development requirements.
- Write clear user stories and acceptance criteria for both BAU and project-based work.
- Conduct UAT and ensure quality assurance for all automation initiatives.
- Support cross-functional teams with CRM integration and campaign execution.
- Contribute to optimising customer journeys and elevating marketing automation within the business.
- Elevate the profile of marketing automation within the business.
Key Responsibilities
- Collaborate with stakeholders to define data, segmentation, and campaign requirements.
- Build, test, and deploy multi-channel marketing automation campaigns (email, SMS, landing pages, forms).
- Support Pan-European CRM campaigns with effective localisation and segmentation.
- Troubleshoot and resolve issues related to data, Salesforce, Sitecore forms, and campaign performance.
- Capture and translate requirements for email templates and modular assets, ensuring brand consistency.
- Analyse data segmentation needs to enable personalised and targeted marketing.
- Provide training, documentation, and support to local offices on SFMC usage and troubleshooting.
- Promote digital best practices across the business as a marketing automation subject matter expert.
- Support project management with OneIT Product Owner, development teams, and business stakeholders.
What We’re Looking For
- Experience with Salesforce Marketing Cloud.
- Familiarity with HTML, CSS, and email development best practices.
- Degree or equivalent in Digital Marketing or related field.
- Strong communication and organisational skills.
- Ability to manage multiple projects and meet deadlines.
- Proficiency in Microsoft Office and general digital tools.
- Understanding of UX principles and digital customer journeys.
- Experience with other marketing automation platforms (including CDP).
- AmpScript knowledge.
- Awareness of CMS platforms (e.g., Sitecore).
- Understanding of analytics and SEO tools (e.g., Google Analytics, Google Search Console).
- Experience with JIRA and other task management tools.
- Knowledge of Agile or Scrum methodologies.
Why Join Us?
Ready to make an impact in a dynamic, international environment? If you’re passionate about marketing automation and want to shape digital engagement across Europe, this is your chance!
Senior Coordinator - Marketing Automation employer: Brother Europe
Contact Detail:
Brother Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Coordinator - Marketing Automation
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing automation projects. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing automation and Salesforce Marketing Cloud. We recommend doing mock interviews with friends or using online resources to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Senior Coordinator - Marketing Automation
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with Salesforce Marketing Cloud and marketing automation. We want to see how your skills align with our needs, so don’t hold back on showcasing relevant projects!
Show Your Passion: Let your enthusiasm for digital marketing shine through in your application. We’re looking for someone who’s not just qualified but also genuinely excited about driving impactful campaigns across Europe. Share your thoughts on what makes marketing automation exciting for you!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to describe your experiences and achievements. We appreciate a well-structured application that’s easy to read and understand.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Brother Europe
✨Know Your SFMC Inside Out
Since this role is all about Salesforce Marketing Cloud, make sure you brush up on your knowledge of the platform. Be ready to discuss specific features you've used, how you've built and deployed campaigns, and any troubleshooting you've done. This will show that you're not just familiar with SFMC, but that you can truly leverage it for impactful marketing.
✨Showcase Your Project Management Skills
This position requires managing multiple projects simultaneously, so be prepared to share examples of how you've successfully juggled tasks in the past. Talk about your experience with tools like JIRA and how you've applied Agile or Scrum methodologies to keep projects on track. This will demonstrate your organisational skills and ability to meet deadlines.
✨Communicate Clearly and Effectively
Strong communication is key in this role, especially when collaborating with stakeholders and local offices. Practice articulating your thoughts clearly and concisely. You might even want to prepare a few examples of how you've effectively communicated complex ideas or provided training to others in the past.
✨Be Ready to Discuss Data and Analytics
Understanding data segmentation and analytics is crucial for optimising customer journeys. Brush up on your knowledge of tools like Google Analytics and be prepared to discuss how you've used data to inform your marketing strategies. This will highlight your analytical skills and your ability to drive results through data-driven decisions.
