Brother is a global brand, delivering products and services to customers worldwide with manufacturing and sales facilities in over 40 countries and regions. Since being established in 1908 as a sewing machine repair business, the Brother Group has grown to be at the forefront of innovation in its history of more than 110 years. Underlying all activities is our “At your side” spirit, which always places our customers first.
We do this with a customer-first attitude and commitment to the circular economy, ensuring minimal impact on the environment through our “At your side 2030” vision and environmentally conscious approach.
Brother International Europe (BIE) is the European Headquarters for the Brother Group. We work alongside 20 European offices and are responsible for shaping and supporting the pan-European strategy.
Our teams provide expertise across product, logistics, environmental strategy, IT, finance and operations. As an Investors in People organisation, BIE are committed to the growth and development of our people, reflected in how roles are designed and supported.
About the Role
An exciting opportunity has arisen for a proactive and detail-oriented Salesforce Data Cloud specialist to join our European Customer Retention team. This role focuses on having a deep knowledge of the workings of Data Cloud 360, our Customer Data Platform. You’ll play a key role acting as a bridge between business and product teams, leading requirements and ensuring solutions deliver real value. You’ll be involved across the full lifecycle from discovery through to delivery, testing, and release; all whilst ensuring best practices within Data Cloud.
Purpose of the Role
As a Salesforce Data Cloud Specialist, you will champion our "At your side" ethos through effective customer data management. Acting as a hands‑on Data Cloud expert, you will validate data, define relationships, and develop audience strategies to support business objectives.
You will drive the adoption of Data Cloud through training and documentation, while managing and delivering projects from initial brief through to execution. Working closely with technical teams, you will help define and prioritise development requirements, ensuring solutions meet business needs.
The role will also involve supporting quality assurance activities, including UAT, demonstrations and releases, as well as communicating technical requirements and solutions to stakeholders. In addition, you will support cross-functional teams with CRM integration and campaign execution, providing strategic recommendations and guidance to maximise value from the platform.
As a Salesforce Data Cloud Specialist, your responsibilities will include:
- Defining business requirements for Data Cloud 360 initiatives.
- Defining data ownership and stewardship models.
- Collaborating with stakeholders to define data and segmentation strategies and resolve data‑related issues.
- Validating inbound data quality and identity resolution outcomes.
- Defining relationships between datasets, attributes and customer profiles.
- Developing audience strategies and segmentation models.
- Analysing customer behaviour and engagement patterns to identify new activation use cases and optimisation opportunities.
- Monitoring data quality KPIs and driving remediation activities where required.
- Establishing and maintaining data governance standards and policies.
- Promoting the adoption of Data Cloud 360 capabilities across the organisation.
- Supporting project delivery in partnership with the OneIT Product Owner, development teams and business stakeholders.
- Strong experience with Salesforce Data Cloud or an equivalent Customer Data Platform (CDP).
- Experience in data management, data transformation and data quality management.
- Degree‑level qualification or equivalent professional experience.
- Strong communication and organisational skills.
- Ability to manage multiple projects and work effectively to deadlines.
- Proficiency in Microsoft Office applications and digital reporting tools, such as Power BI.
- Understanding of UX principles and digital customer journeys.
- Knowledge of data governance, data privacy concepts and relevant regulations.
- Experience with marketing automation platforms, such as Salesforce Marketing Cloud.
- Experience with data and analytics platforms, including Snowflake and Tableau.
- Experience using Jira or other project and task management tools.
- Working knowledge of SQL and data querying principles.
What's on Offer
As well as a competitive salary, BIE offer a range of benefits:
- Hybrid & Flexible Working options
- 25 days holiday + bank holidays (plus option to buy 5 extra)
- Industry‑leading pension (up to 10% company contribution)
- Life Assurance & health cash plan
- Free parking, EAP, social events, environmental days & more
Why Join Us?
Ready to make an impact in a dynamic, international environment? If you're passionate about customer data, audience strategy and delivering data‑driven solutions that enhance customer engagement, we'd love to hear from you.
Salesforce Data Cloud Specialist in Manchester employer: Brother Europe
At Brother International Europe, we pride ourselves on being an excellent employer that fosters a culture of growth and collaboration. Located in Audenshaw, Manchester, our hybrid working model allows for flexibility while you lead a talented team in shaping product strategy across Europe. With a strong commitment to employee development, competitive benefits, and a supportive work environment, we empower our staff to make impactful decisions and thrive in their careers.
