European Category Manager - Air Treatment

Brother is a global brand, delivering products and services to customers worldwide with manufacturing and sales facilities in over 40 countries and regions. Since being established in 1908 as a sewing machine repair business, the Brother Group has grown to be at the forefront of innovation in its history of more than 110 years. Underlying all activities is our “At your side” spirit, which always places our customers first. We do this with a customer-first attitude and commitment to the circular economy, ensuring minimal impact on the environment through our “At your side 2030” vision and environmentally conscious approach.

Brother International Europe (BIE) is the European Headquarters of the Brother Group. Working alongside 20 European offices, BIE manages Pan European operations and strategy, ensuring a genuinely unified and customer-centric approach is always adopted. BIE also provides sales offices with support in Product Marketing, Technical and Logistic Services, Environmental strategy and management, IT, Finance, and Administration. Being Investors in People approved, BIE is committed to the staff at all levels ensuring we optimise our talent and continuously invest for the future.

As the Category Manager of Air Treatment Products, you will own the end-to-end development and commercialisation of new Air treatment products, including Air Cooling units and Air Purifiers. You will lead Air category roadmaps, translate customer and market insight into product requirements, and drive cross functional delivery across engineering, supply chain, finance, service and marketing. The role also shapes commercial models, manages budgets and partnerships, supports geographic expansion, and builds compelling go to market content with a strong focus on sustainability and total cost of ownership.

• Champion Brother’s “At Your Side” philosophy and support collaboration across Global Team Brother.
• Provide effective and timely sales and commercial support and guidance to the Brother European network.
• Support BIE departments and management with core business activities.
• Lead and organise the Pan‑European Sales team, driving team development and departmental improvements.
• Manage budgeting and forecasting, including departmental budgets and Pan‑European sales forecasts.
• Set and negotiate pricing to maximise revenue and profitability.
• Lead and support key commercial projects as required.
• Analyse sales performance, market trends, and competitive activity to inform decisions.
• Develop product and commercial strategies aligned with Brother’s overall roadmap.
• Communicate effectively with European offices and the Japanese head office, including travel for meetings and training delivery.
• Ensure that deadlines for reports, budgets, forecasts, meetings, and product launch materials are consistently met.

Educated to degree level in Business, Marketing, or a related field. At least 3 years’ experience in a sales, marketing, or product management role within a multinational environment. Strong communication and influencing skills. Good working knowledge of Microsoft Office applications, particularly Excel. Proven team management skills. Experience working within a high‑technology marketplace and launching/managing new products. Experience in Air products is desirable.

Alongside a competitive salary, BIE provides a comprehensive benefits package, including:

• Hybrid, flexible working
• 25 days holiday + bank holidays, with the option to purchase 5 additional days.
• Life Assurance at 4× annual salary.
• Simply Health cash plan, subsidised by 50% of single membership.
• Plus a range of wellbeing, financial, and lifestyle perks.

Apply now through LinkedIn or email your application to: recruitment@brother.co.uk